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I was talking to a missionary about to go to northern China and work with a minority Muslim people group there. I asked him, “So what is your cultural learning plan?” He replied, “I don’t have one. What is a cultural learning plan?”
So, I explained to him that you need to find out what makes people laugh, what makes them cry, what makes their spirits soar in their own culture and where people get their names from. Names are important but a subject for a different post. People of all cultures make the mistake thinking that, broadly speaking, people are motivated broadly by the same thing. That is not true but there is just enough evidence to make it seem true.