Tag: Chipotle

Chipotle and the Cult of Secular-Kosher



Is it important to you that the coffee you drink be fair trade and shade-grown? That the grapes from which your wine is made be locally-sourced? That the food you eat contain not a whiff of genetically-engineered ingredients? Welcome to the world of secular-kosher, where Judaism’s ancient dietary code for ethical eating is discarded in favor of a New Age preoccupation with feeling good about yourself and a healthy dollop of anti-Big Ag posturing.

The embodiment of secular kosher is Chipotle, which, in 2015, would seem to be hell-bent on poisoning as many of its customers as possible: a norovirus outbreak in California over the summer and another in Boston earlier this month; several cases of salmonella poisoning in Minnesota; an outbreak of E. coli in the Pacific Northwest. All three pathogens are unrelated. States which have reported food poisoning from eating at Chipotle read like a particularly grueling NBA road trip: Illinois (1), New York (1), Ohio (3), Minnesota (2), California (3) Pennsylvania (2). Bastions of progressivism Oregon (13) and Washington (27) lead the the list. The Center for Disease Control has been working overtime keeping score. As of December 18, 2015, 53 people have been infected with the Shiga toxin-producing E. coli O26 bacteria.

Thanks, Hillary: Chipotle Sales Plummet


chipotle-e1422995779556-1940x1089Less than a week after Hillary Clinton stiffed the servers at a Chipotle, the company admitted they didn’t hit their first quarter numbers. Forbes magazine is concerned that the lackluster performance might indicate a slowdown for the vibrant burrito sector of the American economy.

Way to go, Democrats:

Burrito behemoth Chipotle has built its success on fresh ingredients and a reputation for being a healthier alternative to other fast (or fast-casual) food. But as health-conscious consumers have learned that Chipotle is not always all that healthy – a day’s worth of sodium, anyone? — revenue growth and same-store sales at the restaurant chain has slowed, indicating that the burrito market is no longer “hotter than hot sauce.”

Member Post


In a previous post about the Presumptive Rightful Heir to the Democratic Throne and her latest thrilling adventure (was it titled “Hillary Clinton and the Raiders of the Not-Too-Spicy Burrito Bowl”?), Ricochet member, Skarv, offered this absurd idea: “Suggest we focus our criticism of Hillary Clinton on policy rather than trivia.” Since the Mainstream Media […]

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Member Post


The “Chipotle Episode” illustrates just how far off the rails the Hillary campaign is already. She tweets her “woman of the people video” on Sunday and less than a day later she’s made herself virtually incognito at the order counter at Chipotle. What does that tell you about the “most recognizable woman in the world” […]

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Fast and Visible


6921367897_363133b9da_z-2I just discovered a new writer — The Brooklyn Investor — whom I’m (slowly) catching up on. His most recent post — an analysis of the fast food business, and of an upcoming IPO specifically — had some great insights on why Chipotle (Ticker symbol: CMG) is such a big hit:

This is a true story: I usually only go to CMG right before lunchtime. If I can’t get there by 11:30 or something like that, I don’t bother. But one time (actually more than once) I did go during the rush. The line was really long going all the way to the front door (the line was the full length of the store). Out of curiosity, I looked at my watch and noted the time. I got my burrito in five minutes. Here’s another true story: Not too long after that, I was at McDonald’s (MCD) and I was second in line. And MCD wasn’t crowded; I wasn’t second in line with five or ten registers open. I was second in line, period. There was nobody else. And it took me TEN minutes to get a happy meal (not for me) and a chicken club sandwich meal. How does this happen? I have no idea. But it happens all the time. I remember when MCD used to give something back (food is free or something) if you don’t get your stuff within a minute or two. Now it’s a disaster whenever I go (and I do go to many different MCD’s quite often).

What I like about this is, first, I agree: Chipotle is fast. But it isn’t just speed. The transparency of the process is also really important. I can see them making my burrito. They’re all moving back there. There’s no “behind the curtain” stuff going on: everyone is visible and at work. Not the same at any other fast food place.