Ricochet is the best place on the internet to discuss the issues of the day, either through commenting on posts or writing your own for our active and dynamic community in a fully moderated environment. In addition, the Ricochet Audio Network offers over 50 original podcasts with new episodes released every day.
Everyone knows that in 2012 the Obama campaign trounced the Romney campaign in use of technology to get out the word and get out the vote. Both with social media and in-house tools (Obama’s geek squad v. Romney’s ill-fated ORCA) the GOP’s efforts were laughable.
But there was also traditional TV advertising. 2012 brought record output in this medium, with almost $2 billion spent and 3 million ads aired, according to NPR. However, not everyone was subjected to the same levels of exposure. Niche markets/demographic and key regions were the major recipients. For instance, Obama outspent Romney 12-1 in Spanish language ads, and residents of places like Ohio, Pennsylvania, and Florida saw nothing but candidates during ad-time for 6 months.