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Five Tips for Interpreting Amazon Reviews
I’m back once again to help you navigate the confusing world of Amazon reviews. My hope is that following these five tips will save you several hours of scrolling and clicking for just the right product, as well as an extra UPS trip to send back a crummy product.
Tip 1: Consider any average rating below 4.5 stars to be a yellow flag. Yes, 4 out of 5 stars looks pretty good when you’re scrolling. But if you keep in mind that there often seems to be a disproportionate number of five-star reviews under any product, due both to possible systemic corruption and to buyers’ seeming reluctance to shave their enthusiasm down to three or four stars, you’ll realize the one- and two-star reviews may have figured prominently in the final count. Just a quick scan through the reviews, and you’ll quickly notice if you have to wade through a big batch of noisy, unhappy customers before you get to the glowing comments.