Tag: Advertising

Contributor Post Created with Sketch. Do Real Men Bring Home the Bacon?

 

That was my personal title for this essay, which The Federalist ran under a rather more measured headline:

Is it possible that Clueless Dad (that tired old television trope) is going into decline? He’s long since outworn his welcome. And General Mills seems to have gotten the message.

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Promoted from the Ricochet Member Feed by Editors Created with Sketch. The Agony and the Ecstasy: Of Cartoons and Advertising

 

My younger generation might not know symphonies and concertos by name, but we recognize many melodies. Relatively few of us have attended classical performances — and fewer still seek them out — but we have at least a passing knowledge of the great composers’ works, even if we never listen to the songs all the way through and know little about the composers themselves.

How did we gain this basic familiarity with classical music? Through TV advertisements, film soundtracks, and (like Baby Boomers) through Looney Tunes. The latest generation is learning these songs through video games like Peggle.

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Promoted from the Ricochet Member Feed by Editors Created with Sketch. What Will Campaign Ads Look Like in 2016?

 

Everyone knows that in 2012 the Obama campaign trounced the Romney campaign in use of technology to get out the word and get out the vote. Both with social media and in-house tools (Obama’s geek squad v. Romney’s ill-fated ORCA) the GOP’s efforts were laughable.

But there was also traditional TV advertising. 2012 brought record output in this medium, with almost $2 billion spent and 3 million ads aired, according to NPR. However, not everyone was subjected to the same levels of exposure. Niche markets/demographic and key regions were the major recipients. For instance, Obama outspent Romney 12-1 in Spanish language ads, and residents of places like Ohio, Pennsylvania, and Florida saw nothing but candidates during ad-time for 6 months.  

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