More than a thousand miles from the labor tumult in Wisconsin — where his name shows up on the signs of protesters and a liberal blogger impersonating him got through to the governor on the phone and said “gotta crush that union!” — the real David H. Koch was greeted rather more warmly here Friday when he officially opened a new cancer research institute bearing his name.
My younger generation might not know symphonies and concertos by name, but we recognize many melodies. Relatively few of us have attended classical performances — and fewer still seek them out — but we have at least a passing knowledge of the great composers’ works, even if we never listen to the songs all the way through and know little about the composers themselves.
How did we gain this basic familiarity with classical music? Through TV advertisements, film soundtracks, and (like Baby Boomers) through Looney Tunes. The latest generation is learning these songs through video games like Peggle.More
Everyone knows that in 2012 the Obama campaign trounced the Romney campaign in use of technology to get out the word and get out the vote. Both with social media and in-house tools (Obama’s geek squad v. Romney’s ill-fated ORCA) the GOP’s efforts were laughable.
But there was also traditional TV advertising. 2012 brought record output in this medium, with almost $2 billion spent and 3 million ads aired, according to NPR. However, not everyone was subjected to the same levels of exposure. Niche markets/demographic and key regions were the major recipients. For instance, Obama outspent Romney 12-1 in Spanish language ads, and residents of places like Ohio, Pennsylvania, and Florida saw nothing but candidates during ad-time for 6 months.More