Tag: Advertising

Dan Granger, Founder and CEO of Oxford Road, a leading advertising agency specializing in audio and all things spoken media and audio-tech/media technology, joins Carol Roth to talk about marketing amidst the insanity that is 2020. Dan talks about what tactics should be thrown out the window, why “ease of use” trumps just about everything in today’s environment and the “if, then shaming fallacy” happening on social media and otherwise. Dan and Carol also talk about why Bill Burr’s genius podcast advertising live reads are so effective, and why some companies still want control.

Plus, a “Now You Know” segment on Independence Day.

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Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. ‘Let Them Eat Ice Cream’

 

Nancy Pelosi, second-time Speaker of the House, third in line to the presidency, gave two truly clueless interviews. Was it the Botox or the brain freeze from her favorite ice cream? Pelosi stood in front of a refrigerator that could easily be looked up. The price tag: $24,000. She opened the freezer section and gushed over pints of Jeni’s Splendid Ice Cream, $12 a pint at their online store.*

On the same day, Nancy Pelosi boasted to MSNBC about blocking the refill of the Paycheck Protection Program for small businesses and their employees. She spoke to MSNBC while standing in front of that luxury refrigerator, stuffed full of very expensive ice cream.

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Recommended by Ricochet Members Created with Sketch. Member Post

 

What if the Land-O-Lakes kerfuffle isn’t about political correctness at all, but rather simply about modern corporate branding and superior graphic design theory? Here are the two butter boxes side-by-side: More

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A true Renaissance man and one of the original “Mad Men,” Hank Wasiak is a communications industry leader with five decades of experience that took him to and through the corporate boardrooms of the marketing world’s global businesses elite, including as Vice Chairman of McCann Erickson WorldGroup. He is a founding partner at The Concept Farm, Ad Age’s Small Agency of the Year Winner, bestselling author, keynote speaker and three-time Emmy award winning television host. He has taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years Hank has been an adjunct professor at the University of Southern California’s Marshall School of Business.

Hank joins Carol Roth to talk about why companies shouldn’t go “woke,” what he wrote to the CEO of Gillette, navigating social media, rage mobs and cancel culture, Bernie Bros and the current state of students, among other topics. He also talks about leveraging asset-based thinking. Plus, a “Now You Know” piece with a toilet paper test for you!

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Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. It’s So Shmoooth!

 

“That champagne velvety taste, So shmoooth!”
Champagne Velvet Beer radio commercial, 1940s-1950s

If you listen to old-time radio shows, and if the person posting them leaves the ads in, you will eventually run across this ad from a mid-sized regional brewer in Terre Haute, IN. The brand survived Prohibition, then faltered in the great brewery consolidation era, eventually reformulating as a high-alcohol malt liquor before failing and then having their brand revived as a retro-craft beer by Upland Brewing. The ad pitchman’s delivery of the “so shmoooth” line in a slightly nasal tone, with smooth changed to a drawn out shhmoooth, produced a great earworm … which came back to mind when I saw a Korean beer in my local Korean supermarket.

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Recommended by Ricochet Members Created with Sketch. Snapshot: The Kodak Brownie

 
Advertisement for Kodak Model No 1 (1888)
George Eastman circa 1890

No man did more to bring photography to ordinary people than did George Eastman (1854-1932). Eastman, who had two sisters, was born into a successful family on a small farm in upstate New York. When his father’s health began to fail the family moved to Rochester, NY. His father would die in 1862 when young George was eight and his mother was forced to take in boarders in order to make ends meet.

Among those boarders would be the Henry Strong family. Strong would become and remain a life-long friend and business partner of Eastman (he served as president of Eastman Kodak from its inception until his death in 1919). As for George, he would begin working full time at age 14 as an office boy (his workweek was 10 hours per day, six days per week at $3 per week). Eastman was a smart and diligent young man who was steadily advancing in the work world.

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Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. Life Imitates Art: Dog Drives Car

 

Looking for a bit of relief from the Congressional circus? Everyone loves a good dog story, take it as you will. In a break from Florida man stories, we have a Florida dog story:

Some Port St. Lucie neighbors watched a dog get the ride of a lifetime. It was stuck inside a car spinning in reverse for nearly an hour.

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Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. Facebook Censors Conservative Author Brad Thor

 

Someone at Facebook decided that paying to promote a post on your favorite internet destination is verboten. Carol Roth, host of The Roth Effect here at the Ricochet Audio Network, wanted to promote her latest episode, an interview with best-seller author Brad Thor, but was told she needed to get “authorized” to run ads about “social issues, elections or politics.” So what triggered the rejection? Was it her name, the name of her guest, Brad Thor, or was it the destination?

Here’s the ad she tried to buy:

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Contributor Post Created with Sketch. Member Post

 

July 1st was National Wine Cooler Day. This called to mind Bartles & Jaymes. Others hear “wine cooler” and think Bruce Willis for Seagrams Golden Wine Coolers. “Cooler” led to “cool” and then to “Kool,” and therein lies a policy puzzle. Reflecting on where the market has gone since those days, an apparent contradiction emerges […]

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I’ve a confession to make. I used to be a phillumenist. I have an excuse though – I was young. Plus, until about ten minutes ago, I didn’t know what a phillumenist was. As per the British Matchbox Label and Bookmatch Society (BML&BS), phillumenists collect items related to matches including but not limited to matchbooks […]

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Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. Who Eliminated Mr. Whipple?

 

Advertising for products dealing with our bodily functions predates radio and television, as Kellogg’s built an eventual corporate empire on “healthy” food centered on bowel regularity. Indeed, Kellogg’s followed the success of Cascaret’s sweet-flavored lozenge, advertised as a palatable alternative to castor oil.

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Recommended by Ricochet Members Created with Sketch. Member Post

 

I noticed that Simplisafe decided to jump on the progressive, anti-Second Amendment bandwagon. I am very glad I never gave them business. I believe Ricochet should avoid doing business with companies that want to make a political statement against the NRA and the second amendment. Thankfully, it appears Simplisafe is not a current sponsor. I […]

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Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. My Capitalistic Outrage

 

I’m not one to call for boycotts or protest marches. But sometimes I see things, from sources I don’t expect, that simply make my blood boil. Take the History Channel. They have drifted from the programming I used to love back when we lovingly called it “The Hitler Channel.” They still offer some decent scripted shows and a couple of decent “reality” shows like American Pickers and Forged in Fire.

I don’t DVR much and, like most Americans, I’m not into appointment television. So last night I was catching up on a few series using the History app on my iPad. Programs still have commercials but usually the most annoying thing about them is that they are too damned loud. If you’re listening in on headsets some of them can knock you into the middle of next week. But last night was different. On came an ad for a company called North Korean Express. They offer backpacks and all sorts of merchandise decorated with North Korean propaganda posters. OK, fine. If you want to be a schmuck* and wear the shining face of Kim Jong-Un to class I guess it’s not any worse than parading around in a Che tee shirt.

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Contributor Post Created with Sketch. Religious Discrimination or Protecting the Homeland?

 

There seems to be no end to the government’s infringement on our freedom of speech and religion. And now the latest excuse is that the Catholic diocese is threatening the safety of our citizens with their advertisements. An article in The Federalist explained the problem.

On October 24, the archdiocese submitted advertisements to be displayed in the DC Metro. In response, the Metro explained that the ads were not in compliance with Metro guidelines and therefore couldn’t be posted. Under those guidelines, “advertisements that promote or oppose any religion, religious practice or belief” were not permitted. They further explained that the religious scene in the ad promoted religion.

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Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. Body Shaming, Dress Shaming, and Snail Shaming

 

As one often is, I found myself inspired by @peterrobinson’s latest post – in this case, a post on beauty products which may or may not have been shed by cows. Specifically, I was inspired to look up beauty products shed by other animals, such as snail slime and nightingale droppings. Well, it is difficult for a gal to look these things up without being bombarded by other supposedly female-friendly stories, on love and fashion and the like. To go in reverse order, let me start with the snail shaming:

Love is tough. Even tougher if you’re a snail born with the wrong chirality. Poor Jeremy was a left-swirling snail. Maybe that doesn’t sound so bad, for a snail. But he was a left-swirling snail born into a right-swirling snail’s world. Snails are hermaphrodites, which sounds pretty flexible, but they can’t mate with themselves and a pair of them do have to both swirl the same way in order to mate. Scientists wanting to breed Jeremy to study his (zir?) kind found Jeremy another left-swirler, Lefty, to mate with. The two had only begun flirting when they were forced to hibernate together in the fridge, which sounds like a big step – imagine being forced to move in with someone just because the two of you had been caught kissing! After this first scientific violation of gastropod sexual autonomy, stuff just kinda snowballed from there, leading to what’s certainly the most adorable use of “cucked” I’ve ever seen:

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Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. Female Fantasies? The Nose Knows!

 

Glade Autumn GlampfireScented candles. What are they for? Ask a man, and you might get varying answers – for masking the stank of indifferent housekeeping; for turning one’s home into a firetrap (bonus if careless children and pets serve as the arsonists); for frittering away money; for making grown men sneeze. Like cushions, scented candles seem an item of home decor most men could do without. Indeed, 90% of candles are purchased by women. Yet candles grace seven out of ten households and come in more than 10,000 different scents for US customers alone.

As the autumn nights draw in, even earlier now that our clocks are set back, the clever advertisers at Glade invite you into the mind of their typical female consumer, so you can see what all the scented fuss is about. “LET TEMPTATION FILL THE AIR,” Glade’s ad proclaims, as a sultry alto invites you to “Dare to let fragrance take you places you never thought you’d go…”

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This PJMedia list of vintage racist and sexist ads got me thinking. The number one goal of advertising today is simply getting people to pay attention. Shock is the usual means. How long will it be before advertisers steal a page from the Trump playbook and start using casual racism and sexism? I mean, it […]

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Member Post

 

27 years ago, the New York Times fretted that alcohol and tobacco companies were putting too many advertisements in poor neighborhoods. ”This marketing strategy is outrageous and immoral,” said Harold P. Freeman, director of surgery of Harlem Hospital and national president of the American Cancer Society. ”The cigarette industry just wants to make money because […]

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Contributor Post Created with Sketch. New Ad Features Trump’s Quotes about Women

 

A Republican super PAC released an ad Monday highlighting some of Donald Trump’s comments about women over the years. Produced by Our Principles PAC, the spot will air on national cable as “part of a 7-figure existing buy.”

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Contributor Post Created with Sketch. Ted Cruz’s Ad Game Is Strong

 

‘Tis the season of political ads. About 47 percent of them are uninspired and another 52 percent are downright embarrassing. This cycle, the remaining one percent belong to Senator Ted Cruz. Today his campaign revealed a pitch-perfect parody of the printer scene from Office Space, which itself is a parody of gangster movies:

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