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The Power of the Post-it
I’m not sure I believe this, but it’s scientifically proven, so maybe I just have to accept it. From Harvard Business Review:
Imagine that you really need to convince someone to do something, such as following through on a task. You might be surprised to learn that one of the best ways to get someone to comply with your request is through a tiny nuance that adds a personal touch—attaching a sticky note.
I hate these. But a recent experiment showed that when respondents were asked to fill out and return a survey, 76 percent of them complied only when the cover letter had a little personalized sticky note attached.
When there was no sticky note, the rate collapsed to 36 percent.
Okay, so why? Here’s what the experimenter came up with:
- It doesn’t match the environment—the sticky note takes up space and looks a bit cluttered. The brain, therefore, wants it gone.
- It gets attention first because of #1. It’s difficult to ignore.
- It’s personalized. (That’s the difference between Group 2 and Group 3 in the experiment.)
- Ultimately, the sticky note represents one person communicating with another important person—almost as if it is a favor or special request, which makes the recipient feel important.
I still hate them. Doesn’t everyone?
Published in General
Curse you Jimmy Carter!!!!!!!!!
Don’t like ’em.
Unfortunately, I’m trained like Pavlov’s puppy to read them first. Worked in publishing, editors used them for cx’s – the bright pink ones are especially alarming.
Noted.
When going door-to-door with the candidate, we have a pack of sticky notes with “Sorry I missed you.” pre-printed on ’em for the houses where nobody answers the door.
I am a little confused by passion of any kind by a sticky note.
But I can see how even the hatred of them can inspire people to do whatever is requested just to get rid of it.
My very first “big girl” job was in a commercial lending office. My desk was right outside my boss’; he would walk by by 10-12 times a day and throw a legal-sized yellow sheet of paper onto my desk with a written something to do.
Because I hated them (and sometimes him) so much I was always inspired to get the task done quickly and throw the damn sheet of paper back on HIS desk.
I feel compelled to respond to this. Not sure why.
This is what’s wrong with American productivity, people! Don’t you have JOBS? This is why the Chinese are ahead of us!
They devalue their currency, we devalue our time.
Maybe Hillary should have used a sticky note instead of a reset button.
I’ve never stuck a sticky note
I never hope to stick one
But if you ask me for my vote
I’d rather stick than lick one.
Funniest thread in weeks. Brilliant.
Post-Its?
Post-Its compose a natural part of a musician’s life. I apply post-its on top of post-its. My playing and teaching is quite flat without post-its.
Excellent point.
Nota bene.
Sometimes sticky notes are pretty cool.
Post-It Prank Video from Brazil
Here is a still shot.
OK, I love post-it notes.
Not those bland yellow monstrosities, though. Those are a blot on the face of the earth. I love cute post-it notes: apple-shaped or flower-shaped. Little ones for a quick note; lined ones for lists.
I suppose I could live without post-it notes, but it would be rough.
Just a note to tell Dick From Brooklyn and Jimmy Carter thanks for the laugh throughout this post (it).