The film I, Whiskey: The Human Spirit is a story about what we can accomplish when we’re free to create and innovate. It’s a celebration of human ingenuity and the market – how these forces have brought people together and shaped both whiskey and society for ages. From the distillers to the restaurant owners to everyone in this room, commerce is human connections. It brings us together and gives us products that we love and enjoy.

The story of whiskey is a story of entrepreneurs, scientists, and bootleggers and the whiskey they produce—a rebel spirit renowned for its individuality and colorful history. Whiskey is a distinct spirit—it is science, chance, time, risk, ingenuity, love, intensity—all in a glass, when it’s done right. Please join us in celebrating human creativity and craft by sharing the I, Whiskey story. Cheers to the makers!

See the short film here: and

Produced by Praemonitus Communications.

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Music: Ben Sounds.

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