Insight from an Original “Mad Man”

A true Renaissance man and one of the original “Mad Men,” Hank Wasiak is a communications industry leader with five decades of experience that took him to and through the corporate boardrooms of the marketing world’s global businesses elite, including as Vice Chairman of McCann Erickson WorldGroup. He is a founding partner at The Concept Farm, Ad Age’s Small Agency of the Year Winner, bestselling author, keynote speaker and three-time Emmy award winning television host. He has taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years Hank has been an adjunct professor at the University of Southern California’s Marshall School of Business.

Hank joins Carol Roth to talk about why companies shouldn’t go “woke,” what he wrote to the CEO of Gillette, navigating social media, rage mobs and cancel culture, Bernie Bros and the current state of students, among other topics. He also talks about leveraging asset-based thinking. Plus, a “Now You Know” piece with a toilet paper test for you!

Hank also works with the American Heart Association, where he has been a volunteer for 18 years.

You can follow Hank on Twitter here and learn more about him here. You can also check out Hank’s Campus Chronicles series on IGTV here.

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Published in: Business
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  1. Jim Kearney Contributor
    Jim Kearney

    Terrific interview, Carol. Hank Wasiak is an authoritative ad/marketing guru, and I’m grateful you were able to elicit his insights, especially on the politics of advertising.

    Here I was using Gillette products every day, mostly unaware (thanks to the 30-second skip DVR feature) that they’d gotten all “woke.” Used to be a conservative company. Glad that Hank is still optimistic enough and involved enough — including with the next generation at USC — to push back against the Left’s long march across America’s prominent brands.


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