Tracy Ketcher is a renown photographer who has photographed rock stars and other individuals for nearly two decades, including Slash, Alice in Chains and even the Biebs. Her work has appeared in Rolling Stone, The Wall Street Journal, Metal Edge, The Huffington Post and in many other venues. Tracy shares her story with Carol Roth of starting out as a primatologist, working with the famous signing gorilla Koko, and how ultimately a lucky accident opened up the door for her career in music. You will learn why “FIO” will change your life and be inspired by her path of embracing the struggle to succeed.


You can follow Tracy on Instagram @tracyknyc and see her work and book her at

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  1. Joe D. Lincoln

    Of course I read the title and thought of the band Gorillaz, not the primate…

    • #1
    • July 16, 2019, at 11:31 AM PDT
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  2. Zed11 Lincoln

    Fun one, and you have a small taste of why I’d feel that way (from that other platform). The “fluke” journalism internship at the local Palo Alto Weekly turned into ~25 years of “dancing about architecture,” with a little bit of photography thrown in. Having grown up around musicians (parents were SF-based jazz pianists), it was a hobby that went wild. Out of the game now, but was definitely interesting, and don’t miss it. Honestly never looked to be renown, just wanted to chronicle the brethren. Got way more out of it than I’d ever dreamed. (Avi is me outside Rush-drummer Neil Peart’s warm-up room. I helped set up his kit that day. Insert gif of 14-year-old me fainting.)

    To hear Tracy talk about Stone Sour brought back a fond memory: I was the first person to interview Joey Jordison for a musician-oriented magazine (Drum), right when Slipknot (Corey Taylor sings for both bands) was blowing up from their first full-length album. Super-sharp guy, and really nice. Everyone in that organization (same with Rush, Metallica, Journey, etc.) was. Hearing Tracy express those sentiments…resonated.

    Thanks, Carol.

    • #2
    • July 17, 2019, at 5:08 PM PDT
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