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Welcome to Season 3 of The Right Idea Podcast. I’m Kevin Nicholson, volunteer president and CEO of No Better Friend Corp. In this season, we’re highlighting the creativity and work ethic behind the businesses that make Wisconsin’s economy go round.
Today’s episode features a conversation with Craig Cook of Fall Line Outfitters. Join us as we learn how his love & passion for the outdoors motivates him each day, how his military career shaped his entrepreneurial outlook, and we’ll even learn which two United States Presidents used to travel to Wisconsin to fly fish in our great state. If you enjoy Wisconsin’s outdoor beauty and want to support a veteran-owned business – you’ll want to check out Fall Line Outfitters – it’s Wisconsin’s very own fly-fishing destination spot!