The response to the “The End of Ricochet?” post was so overwhelming, we put together the Ricochet brain trust to respond to some of the comments and questions raised there. With Rob Long, Peter Robinson, Dr. George Savage, Ricochet CEO Todd Lowdon, and yours truly, Blue Yeti. 

Ricochet members, you’ll get this show in your regular Ricochet Podcast feed, everyone else please listen in above. Direct link here

The response to the “The End of Ricochet” post was so overwhelming, we put together the Ricochet brain trust to respond to some of the comments and questions there.

UPDATE: Contrary to what you’ll hear in this podcast, we have a new, easy-to-use gift membership form!

Whether you are a member or a non-member, you can click on that link and give memberships to your heart’s content.

Subscribe to Ricochet Podcast in iTunes (and leave a 5-star review, please!), or by RSS feed. For all our podcasts in one place, subscribe to the Ricochet Audio Network Superfeed in iTunes or by RSS feed.

There are 44 comments.

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  1. Member

    You might want to consider putting that Archimedes quote on the logo, under “right people, right tone, right place.”

    • #1
    • December 17, 2012 at 3:34 am
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  2. Inactive

    Heartened that we’re not at the novenna to St. Jude stage which is good because I’m a Protestant & I’m not sure how I’d work that out.

    • #2
    • December 17, 2012 at 6:04 am
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  3. Thatcher
    FeliciaB
    CuriousJohn: I feel better after listening to the Townhall podcast. We need more of them. FYI I struck while the iron was hot and setup a WordPress id so when the new platform its ready. I’ll be able to move in. Since CuriousJohn was already taken at WordPress, I was forced to come up with a new handle, so I grabbed

    http://ricochetti.wordpress.com

    What does this mean, CJ? · 6 hours ago

    I’m just saying, go to WordPress.com and Register for the Username “FeliciaB” so you can use it as your handle on the new Ricochet platform, when it shows up. Because the current platform has a expiration date (which only the PTB know), That’s assuming we’ll make it to February, which I believe, we will.

    • #3
    • December 17, 2012 at 6:31 am
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  4. Member

    ok…on minute 10. wow! that is a terrible process for processing gift memberships. how is any casual user of the site even supposed to know that?

    traffic of any size on the web flow through paths of least resistance. take pennies from 100’s of k’s by making it easy.

    the rabid hoard that commented on the “dying Ricochet” thread, need the easy path to give you $100s and $1000s of dollars to show their loyalty, belonging.

    that is a business on the web.

    </shouting on the table until you listen! ;)

    • #4
    • December 17, 2012 at 6:35 am
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  5. Inactive

    Um, there is a button, Fellas, called “Contact” at the very bottom of the page.

    I’ve used it a few times Myself…. and have never failed to get a response.

    • #5
    • December 17, 2012 at 6:36 am
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  6. Member

    oh…also…re-amplifying the point about the inconsistent release of podcasts. Rob keeps saying this is a business. so act like it!

    ALL podcasts have to have some regular schedule. If not weekly, then with a known date of the next episode. 

    If you say my membership is buying a product, then you owe me a consistent product.

    :D but, my critic by darned, i shall say this again: you are not selling a discrete, product in which each unit consumed costs the same to produce; Ricochet ain’t no widget. get your minds straight.

    • #6
    • December 17, 2012 at 6:40 am
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  7. Member

    that is not how any professional website that succeeds works. is it? please provide examples. does Glenn Reynolds need you to contact him to know how to give him money? does NoAgendaShow.com? does Adam Carolla? does TWiT.tv? [edit: i double checked after original posting: each of these have a donate or tip button on the front page; Leo Laporte is running a business…more so than Ricochet; go look at http://www.twit.tv to see a professional operation].

    Jimmy Carter: Um, there is a button, Fellas, called “Contact” at the very bottom of the page.

    I’ve used it a few times Myself…. and have never failed to get a response. · 3 minutes ago

    • #7
    • December 17, 2012 at 6:44 am
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  8. Reagan
    iWe

    Ricochet must be able to put a Gift Ricochet link at the top, where we can buy Ricochet membership for others.

    Without this, not only is considerable money being left on the table, but those of us who run businesses for a living can only conclude that Ricochet is a perfect example of the limits of letting pundits run the asylum.

    • #8
    • December 17, 2012 at 6:47 am
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  9. Inactive

    Hay, Citizen, I was just responding to Peter’s statement (it was a question, I think) there wasn’t a “button” on the Home Page to contact Them. Relax.

    • #9
    • December 17, 2012 at 6:48 am
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  10. Member

    Sorry, Jimmy…i wasn’t angry. i even left off an intial “um” in response. as I mentioned on the GLoP podcast thread, i am trying to keep these podcasts going for the rest of my natural life. it is just painful to see them not getting how to make a lot of money on the internet.

    Jimmy Carter: Hay, Citizen, I was just responding to Peter’s statement (it was a question, I think) there wasn’t a “button” on the Home Page to contact Them. Relax. · 3 minutes ago
    • #10
    • December 17, 2012 at 6:54 am
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  11. Member

    Citizen, I didn’t say anything in the “end” thread, because I’m afraid it could be taken the wrong way no matter how I word it.. but here goes….You seem like a guy with some good ideas, more people will listen if you stop using all caps. Please. It’s against the Code of Conduct to boot. 

    • #11
    • December 17, 2012 at 6:56 am
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  12. Member

    thanks…didn’t know about all caps. i’ll weasel out of it…i’m talking to Rob like Rob has been talking to anyone who notices extreme media bias. ;)

    [edited addition] oh…also. i don’t have good ideas – these ideas have surfaced from the evolution of the internet. a guy at work “turned me on to” twit.tv in 2009; that whole network is about technology and the web; it is a very successful podcasting network which often has the topic of how to be successful on the internet. i’d like to know if anyone at Ricochet listens to any shows on TWiT. if not, they are negligent.

    Katie O: Citizen, I didn’t say anything in the “end” thread, because I’m afraid it could be taken the wrong way no matter how I word it.. but here goes….You seem like a guy with some good ideas, more people will listen if you stop using all caps. Please. It’s against the Code of Conduct to boot. · 2 minutes ago
    • #12
    • December 17, 2012 at 6:59 am
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  13. Inactive
    Thom Williams:It seems with a modicum of awareness or research you could have tapped into some business and web development expertise and figured out how to avoid some of the obvious problems you would encounter and to deal with many of the problems that have arisen that should be pretty easily fixable. Who made the decision about this awful platform the site is built on? After three years you’re making a big overhaul, and the amazing improvement is that you’re going to WordPress?? Get some capital and get some pros to help you guys. Good grief. ·

    I know nothing about whether WordPress is the right solution, or anything else. But, for the love of God and Ricochet, please don’t compound your earlier mistakes, whatever they were, by committing to a specific new direction before you’ve taken all the collective wisdom here into account.

    • #13
    • December 17, 2012 at 7:05 am
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  14. Member

    Not your fault, the code is as well hidden as the store! Thanks for not taking it the wrong way. I was worried you might think I was trying to antagonize you since I’m the one who loves JPod :) 

    • #14
    • December 17, 2012 at 7:08 am
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  15. Member

    JPod’s JPod…he’s great in small doses. however, he engages in conversations in the same manner, i do: interrupting and dominating; always pushing his response to what the other speaker has said even before they can finish their thought. I don’t have to like it in podcasts just because i do it privately. :D

    also…still makes me laugh to think of it… once he gave me a “you must be fun at parties” reply on Twitter when i argued with him. i’m not a big fan of “shut up, he explained” argumentation. still, i took it well because i thought he was in need of a mirror. ;)

    Katie O: Not your fault, the code is as well hidden as the store! Thanks for not taking it the wrong way. I was worried you might think I was trying to antagonize you since I’m the one who loves JPod :) · 0 minutes ago
    • #15
    • December 17, 2012 at 7:14 am
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  16. Member

    omg…i’m at the end of the podcast…and helping the Ricochet “business” is still seen as giving a gift subscription??? renewing early???

    [imagine all caps with what follows…hehehehe (is this a CoC violation???) :P ] donations!!! tips!!!

     businesses on the web take donations from their members, supporters, fans, whatever…from the masses of users, members, …even people who don’t want to be members, but want to leave a tip.

    waitresses… my dear mother…worked for tips…in a business, called a restaurant.

    omg…you all will be the death of me with this stubborn resistance to accepting easy money.

    • #16
    • December 17, 2012 at 7:32 am
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  17. Member
    CuriousJohn I’m just saying, go to WordPress.com and Register for the Username “FeliciaB” so you can use it as your handle on the new Ricochet platform, when it shows up. 

    I am highly confident that this is not how it is going to work. If the site is ported over to WordPress (the codebase, not the WordPress.com site) all the existing usernames, history etc. will be migrated across, too.

    • #17
    • December 17, 2012 at 7:43 am
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  18. Thatcher

    Peter, how could you not know how much members care about Ricochet?Certainly the conversation explains the emphasis on early renewal – but had we know about the cash flow issue, members would have known what to do to help. Similarly, if we are a community, perhaps we can be less coy about the numbers involved (I’ve been wondering about Ricochet membership levels since signing up to the Facebook page before the website). After all, we’re not in *economic* but *ideological* competition with sites like the Daily Kos – we have skin in the game with Ricochet, so share some of the concerns, and we’ll do our best to pull our weight. Even those of us who are not Americans.We can breath again, right? You’re not going to shut down without giving us a chance to help fix it?

    • #18
    • December 17, 2012 at 7:45 am
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  19. Thatcher

    WordPress.com and the code that Ricochet may use from WordPress.org are related but not the same thing. WordPress.com is a blogging site like Typepad or Blogger. If Ricochet uses the code at WordPress.org, they likely will use similar authentication as they are now and porting the usernames and passwords would likely be a consideration in their decision.

    • #19
    • December 17, 2012 at 7:53 am
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  20. Member

    CitizenOfTheRepublic — First off, you’ll be happy to know that not only is Leo LaPorte an old friend of mine from his days on TechTV, The Ricochet Podcast was directly inspired by TWIT, (a fact that makes Leo, a lefty from way back, chuckle to no end) which I have been a listener of since it’s debut. In fact our entire network of shows follows the Twit.TV model pioneered by Leo. 

    But Twit’s business is very different than ours. Leo’s network was built on and until recently almost fully subsidized by his weekly national radio show. Without that show (rightly very popular), Twit would not exist. 

    We have no such sugar daddy. We are building this thing from scratch with no big media partner (not for lack of trying, I can assure you). That said, we very recently received an overture from a national radio service that is interested in carrying some of our shows. We are going to sit down with them right after the holidays ad if anything transpires, we’ll let you know. 

    • #20
    • December 17, 2012 at 8:15 am
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  21. Inactive

    I am a yearly subscriber, and you guys provide a fantastic value by connecting a diverse number of conservatives to each other in a smart, funny, respectful forum.

    5 Things:

    1. Charge me $10 more for a yearly subscription for Ricochet as is.

    2. As said by many-have podcasts post on regular days.

    3. If you make GLOP weekly, charge me double for my yearly subscription…I’m serious-it’s that insightful, intelligent & witty. (to make this more manageable for G.L. and P., make the podcasts an hour-although I’m grateful for the extra 20+ minutes).

    4. Add ads like Coffee & Markets does during the halfway point of podcasts that are offered to non-paying members.

    5. Thank you to all the fantastic people who are part of Ricochet, and make it happen.

    • #21
    • December 17, 2012 at 8:25 am
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  22. Inactive

    I love the podcasts, let’s NOT let this go away. What about lowering the price to say 99 cents a month, perhaps you can get a huge number of subscribers that way. Volume volume volume….

    • #22
    • December 17, 2012 at 8:31 am
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  23. Member

    CofTheR —

    In terms of the scheduling of the shows, look, we don’t pay our podcasters. They are all busy people who do these shows out of kindness and because they enjoy it. Some shows are weekly (The Ricochet Podcast, Need To Know, Levy & Counsell), others are bi-weekly (Law Talk, GLoP) and we try to do them on as regular a schedule as possible. Other shows (like Delingpole’s, HWX and others) operate on a more informal schedule. But we always try to have at least 3 to 4 new shows per week. 

    P.S. I’m also friendly with Adam “The Podfather” Curry (we know each other from a past career in the entertainment business) and his Daily Source Code was also an inspiration for us. No Agenda has a completely different business model in that it’s the only show they do and can concentrate all their time and effort into coalescing a very loyal audience. Kudos to them for making it happen, but I don’t think that model would work for us.

    • #23
    • December 17, 2012 at 8:39 am
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  24. Member

    When I first saw the call to arms over the weekend I was a little shocked and dismayed but as a recent great political thinker said; never let a good crisis go to waste. The outpouring of thoughts and suggestions from the membership has given you a rare and wonderful opportunity. It’s not often that you get direct feedback from your customers and what they truly value other than their actions in the marketplace. I work in the defense industry and we have a process by which we define exactly who our customers are, what they truly value and how we can best provide that value to them through products and services. Perhaps the most important aspect of providing the value is not to focus on what you already have (i.e. your existing product or service) but on what the customer really needs and wants. Too many businesses fall into the trap of trying to sell “their product” regardless of what the customer is really looking for. Any good business person will tell you that sunk cost doesn’t count; it’s an emotional factor and not relevant to future prospects. 

    • #24
    • December 17, 2012 at 8:56 am
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  25. Member

    Hearing the founders podcast actually made me feel a bit more optimistic about Ricochet’s chances of survival. I was stunned that Ricochet’s total advertising budget was $300.TOTAL $300.

    I think members need to start their own grass roots marketing campaign. I plan on making a point of linking interesting Ricochet posts to my facebook page more often. That way I can at least build some awareness of Ricochet among my circle.

    • #25
    • December 17, 2012 at 9:16 am
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  26. Thatcher

    I feel better after listening to the Townhall podcast. We need more of them. FYI I struck while the iron was hot and I setup a WordPress id so when the new platform its ready. I’ll be able to move in. Since CuriousJohn was already taken at WordPress, I was forced to come up with a new handle, so I grabbed

    ricochetti as an Username

    (edited from the 1st time I left this comment)

    On second thought, I have a feeling this (having the handle of ricochetti) might not work out as well as it first sounded in my head, So I also grabbed these two UserNames as well.

    audiomeetup and cjduo (as in CJ the 2nd or II)

    I want some form of “CJ”, but its too short, WordPress wants a min of 4 digits.

    So if you like your Ricochet handle, I suggest going there now and grabbing your Ricochet handle so it can be used when Ricochet.com is switched to the new platform (based on WordPress software).

    • #26
    • December 17, 2012 at 9:22 am
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  27. Inactive

    If you’re looking for new main feed contributors, let me recommend to your attention Rishawn Biddle. Rishawn has had a few items appear in the NRO Corner, and is a contributor to the American Spectator.

    His area of focus is education reform. His website: rishawnbiddle.net. He is this week’s podcast on dropoutnation.net.

     

    • #27
    • December 17, 2012 at 9:22 am
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  28. Member

    excellent. same about Adam C. and NA…i’m not saying to adopt completely one model, but there is room for an all of the above approach on the internet, no?

    the greatest frustration is hearing a goal of 2x the revenue of the current membership-fee-based revenue approached as doubling membership and not hearing anything about going for 10x from some (member donations at a tip jar), while others stay happily at the current 1x and the vast multitude of visitors stay paying 0x (i.e. nothing). All will hear/read the important ideas here AND you all can, in aggregate, get that 2x or 3x while driving away no one…as a straight price increase would.

    Maybe I’ve channeled a little too much Jeff Jarvis & similar when I see the idea of putting more behind a pay wall or increasing its height.

    ;)

    Blue Yeti: CitizenOfTheRepublic — First off, you’ll be happy to know that not only is Leo LaPorte an old friend of mine from his days on TechTV, The Ricochet Podcast was directly inspired by TWIT, (a fact that makes Leo, a lefty from way back, chuckle to no end) 
    • #28
    • December 17, 2012 at 10:47 am
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  29. Member

    i was making more of a rhetorical point because i’m catching the vibe that Rob doesn’t want to ask for donations – even in the forms that every other successful website does?? – but you all don’t meet regular schedules that other such enterprises do.

    i certainly wasn’t meaning to knock you all…really. just trying to put into perspective that this ain’t NBC, ABC, CBS…

    things come out when they come out, so how about being flexible with the definition of business?

    Blue Yeti: CofTheR —

    In terms of the scheduling of the shows, look, we don’t pay our podcasters. They are all busy people who do these shows out of kindness and because they enjoy it. Some shows are weekly (The Ricochet Podcast, Need To Know, Levy & Counsell), others are bi-weekly…

    P.S. I’m also friendly with Adam “The Podfather” Curry… No Agenda has a completely different business model in that it’s the only show they do and can concentrate all their time and effort into coalescing a very loyal audience. Kudos to them for making it happen, but I don’t think that model would work for us. 

    • #29
    • December 17, 2012 at 10:53 am
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  30. Member

    oh…and might not the membership’s response to all this suggest that you all already do have such a very loyal audience??? AND it seems to be begging to be asked to do/pay more…as much as any Knight of the No Agenda Round Table! :D

    Trust them.

    Blue Yeti: CofTheR —

    P.S. I’m also friendly with Adam “The Podfather” Curry (we know each other from a past career in the entertainment business) and his Daily Source Code was also an inspiration for us. No Agenda has a completely different business model in that it’s the only show they do and can concentrate all their time and effort into coalescing a very loyal audience. Kudos to them for making it happen, but I don’t think that model would work for us. · 2 hours ago

    • #30
    • December 17, 2012 at 10:57 am
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