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An outstanding conversation!
I’m skeptical about the Piggly Wiggly stuff. They didn’t bring down A&P. Their innovation wasn’t location as much as it was the Self-Serve model, which A&P eventually adapted, and far from coming after A&P’s mid-30s peak, they were growing in the 20s.
A&P didn’t ignore the burbs – they made a big push into the ‘burbs as early as the late 30s. A&P faded away because they were outdone by newer chains (or smarter, older ones) that didn’t have so much institutional deadweight, and their stores and brands began to look outdated. Even so, A&P remained as a corporate entity long after Piggly Wiggly had been busted up, the name licensed to other chains.
Ahhh, memories of visits to my grandparents in Mississippi, where we would run down to the Piggly Wiggly for a few items (not many, most was grown on the farm), and hopefully drop by the Western Auto Store on the way…