When deciding to start a franchise, one may think money is the only risk at stake, but in Erica’s case, it was her cow, her tequila business and her livelihood! This episode is all about risk taking and Erica Sanchez joins us to tell her journey of truly risking it all.

When do you make that decision to sell it all for greater outcomes? And how much risk do you take to really grow to the next level as a CEO? In this episode we explore what it took for one entrepreneur to truly become a top franchisee in a market that is always changing. Her drive, passion, and ability to make strategic risks guided her to become one of the nation’s leading franchise creators. And now, she’s teaching others to do the same.

America’s Future offers rising generations opportunities for networking, mentoring, leadership and community engagement through our national network and extensive array of programming.

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