This week on Banter, University of North Dakota president and former Member of Congress Mark Kennedy discusses his new book “Shapeholders: Business Success in the Age of Activism.” The book discusses how businesses engage with “shapeholders”—regulators, the media, and social and political activists who don’t necessarily have a stake in a company’s success but who often challenge what they view as bad business practice. You can check out the book webpage at the link below.

Learn More:

Shapeholders: Business Success in the Age of Activism | Mark Kennedy | Columbia Business School Publishing | May 2017

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Published in: Culture