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Today we take for granted that everyday Americans can invest on Wall Street at an affordable price, but Joe Ricketts helped make that happen. He founded Ameritrade with just $12,500 borrowed from friends and family, and through risk-taking and perseverance grew it into a company now worth $30 billion. He joined the show this week to discuss his journey and what it says about America’s free-enterprise system.
Joe Ricketts is the founder, former CEO, and retired chairman of online brokerage TD Ameritrade. He is also the author of the new book, “The Harder You Work, the Luckier You Get: An Entrepreneur’s Memoir.“
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