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Hollywood’s Ultimate Values
Be honest. When you read the words “ultimate values” did you think of morality? Don’t be naïve. We’re talking about money, cold hard media cash. But stick around; the two meanings of the term “values” have odd ways of converging sometimes.
Studio executives making veiled references to “the Ultimate” may sound mystical, but it’s a purely practical insider’s term, a studio’s secret estimate of the present and future value of every movie and show they own. Suppose Apple wants to buy Warner Bros Discovery, or NBCUniversal buys Paramount Global to combine their two middling-successful streaming services. Coming to agreement on how much things are worth, the act of setting a price is the essence of the market, of capitalism itself.