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John “Jay Jay” French is a founding member, guitarist and manager of the iconic hard rock/metal band, TwistedSister. He joins Carol Roth to talk about how the band came to be the no drugs/alcohol hard rock band, his own struggles with drugs, going bankrupt and reinventing the band, his political history and views and how all of that shaped his journey to where he is today. He was also the manager of Sevendust. He has sold 20 million records, performed more than 9,000 shows, has 39 gold and platinum records as a musician/manager/producer/executive producer and made the “Blackwell’s 10 Worst Dressed Women’s List” in 1989. He’s now a motivational speaker and writer, featuring his proprietary “Twisted” method of business. This conversation breaks the stereotype of what a Rock Star is and gives you a lot of insight into dealing with adversity—and success.