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To understand the long shadow that the former president continues to cast, we go back to the people that put him in the White House in the first place. Is it something the voters saw in Donald Trump that they really liked – or is it something they saw in the other candidates (such as the darling of the establishment, Jeb Bush) that they simply disliked?
In 2018 Republican consultant Brad Todd teamed with the Washington Examiner’s Salena Zito to explain the Trump phenomena and to try to define the forces at work in The Great Revolt. The book has been out for years, but the lessons for 2024 are still relevant.