Conor Friedersdorf has a long piece challenging Same-Sex Marriage proponents to answer whether they think the uproar over Memories Pizza is justified:
The question I’d ask those who want to use non-state means to punish mom-and-pop businesses that decline to cater gay weddings is what, exactly, their notion of a fair punishment is.. If their Yelp rating goes down by a star does the punishment fit the “crime”? Is there a financial loss at which social pressure goes from appropriate to too much? How about putting them out of business? Digital mobs insulting them and their children? Email and phone threats from anonymous Internet users? If you think that any of those go too far have you spoken up against the people using those tactics?