The Nielsen company said Tuesday the weekend’s nationally televised games averaged…
13.8 million viewers,
down from 14.8 million the week before,
down from 15.8 million the week before,
down from 16.3 million the week before.
Losing a million pairs of eyes-on-glass a week will definitely catch the attention of the advertisers.
So far, only a few local advertisers have dropped the NFL. But if this trend continues, expect some national brands to give up.