Rush Wins

 

Remember a million years ago, when the left was super mad at Rush Limbaugh? Refresh your memory, if you like, here and here. The keywords, if you need a little brain-jog, were: Sandra Fluke, Obamacare, free contraception, and “slut.”

Rush lost a lot of advertisers, including one of his biggest, an online storage outfit called Carbonite.

Carbonite pulled their ads from his show, hoping, I guess, to cripple his business. But as it turns out, the reverse happened. From Legal Insurrection:

On August 1 Carbonite released its 2d Quarter 2012 results, the first full quarter after dropping Limbaugh in March. The results shocked Wall Street, as Carbonite did not meet its growth targets, causing multiple analysts to drop the target price. The stock dropped 15% in a day. (h/t reader W)

Most important, in a conference call held on August 1, the CEO David Friend admitted that dropping Limbaugh damaged Carbonite’s growth, and is likely to do so for at least one or two more quarters.

Boycotts, in other words, are tough to pull off.

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Members have made 37 comments.

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  1. Profile photo of Mel Foil Inactive

    If you’re a loyal Rush listener, you know that he’s a pretty knowledgeable tech junkie–especially with Apple products–and his endorsement of Carbonite was even more valuable because of that. With Rush’s track record, and his enthusiasm (real or real-sounding) for Carbonite, it was pretty stupid to drop him.

    • #1
    • August 4, 2012 at 2:40 am
  2. Profile photo of Byron Horatio Member

    I boycott boycotts as it were. I really don’t care about the views of people that I buy from and I imagine I’d care little about the views of people I’d advertise for. With the exception of people plotting sedition, terror, or murder, money is money.

    • #2
    • August 4, 2012 at 2:40 am
  3. Profile photo of Edward Smith Inactive

    There’s an obscure Facebook page I would love to post that story on.

    Unfortunately, the folks who run Facebook make it too easy for the folks on that Page to find mine and bollux it up.

    Well, they are obscure and have failed, so I feel better anyway.

    What’s funny is that I am not a big fan of Limbaugh. He mishandled the Fluke affair. The misleading testimony of a disingenuous activist at a sham hearing became a distraction and a weapon against him and the Republican Party as a result of him overreacting and using ill-advised language.

    There was a funny story about how many condoms were distributed to the athletes at the 2000 Sidney Games (hundreds – for a 3 week event – talk about a dirty weekend!).

    There was nothing funny about the Fluke story.

    • #3
    • August 4, 2012 at 2:45 am
  4. Profile photo of Michael Lukehart Thatcher

    Those on the left never put their own money where their mouths are. Only on the right do we allow our convictions to shape where we spend. To the devil with Carbonite, use the money for lunch at Chick-fil-A

    • #4
    • August 4, 2012 at 2:51 am
  5. Profile photo of Al Pipkin Inactive

    I also am not a big fan of boycotts, though I did think the President of Carbonite pull a pretty hambone move move on Rush and it seems he’s now paying the price. I am, however a big proponent of ‘buycotts’ and participated in the recent Chik-Fil-A event, having both lunch and diner there!

    • #5
    • August 4, 2012 at 2:52 am
  6. Profile photo of Eeyore Member

    I wish I hadn’t just cleared my cache. Yesterday I read an article where many NC stations are dropping Jason Lewis, Mark Levin, Boortz and others as of next Monday. This is allegedly due to continuing pressure from the likes of MoveOn, Media Matters and Color of Change. They are being replaced with Dave Ramsey, Mike Huckabee and Michael Smerconish. The tenor of the change is based on Huckabee’s (I think) phrase “the conversation without the confrontation.” 

    I think they said it was a national trend, as Clear Channel is a big part of it. No more info, but I’ll be looking into it much more!

    • #6
    • August 4, 2012 at 2:53 am
  7. Profile photo of Kevin P Inactive

    i never liked Carbonite.

    that’s why I went with CrashPlan 🙂

    • #7
    • August 4, 2012 at 2:58 am
  8. Profile photo of Kozak Member

    That reminds me. I have to cancel my Carbonite account…..

    • #8
    • August 4, 2012 at 2:58 am
  9. Profile photo of Keith Preston Member

    We will see if Carbonite is a true capitalist company. The shareholders should demand the president’s scalp. What a stupid move.

    • #9
    • August 4, 2012 at 3:31 am
  10. Profile photo of Raw Prawn Member
    Edward Smith: …. 

    What’s funny is that I am not a big fan of Limbaugh. He mishandled the Fluke affair. The misleading testimony of a disingenuous activist at a sham hearing became a distraction and a weapon against him and the Republican Party as a result of him overreacting and using ill-advised language.

    Limbaugh’s mistake was the apology.

    • #10
    • August 4, 2012 at 3:58 am
  11. Profile photo of Colin B Lane Inactive

    I don’t think the balance of your post supports the conclusion that boycotts are tough to pull off. Indeed, it’s a boycott of sorts that is negatively impacting Carbonite’s business results. Rush fans who used to be Carbonite customers are using their pocketbooks to vote against Carbonite’s shameful political pandering.Maybe the more accurate conclusion is that unprincipled and contrived boycotts are difficult to pull off because … well, because they’re unprincipled and contrived.

    • #11
    • August 4, 2012 at 3:59 am
  12. Profile photo of Functionary Member

    My Carbonite subscription ends next week. I would have canceled earlier, but it was prepaid. I suspect that non-renewals will continue to be a significant drag on earnings until the one-year anniversary of Carbonite’s attempt to take down El Rushbo next March. I’ve looked around for replacement services; there are plenty of good ones to choose from. Unless Carbonite comes up with some sort of innovation that changes the game, their future looks grim.

    • #12
    • August 4, 2012 at 4:00 am
  13. Profile photo of Johnny Dubya Member

    I love it. They are far worse off than if they had stayed the course; as Rob points out, no one remembers now what the kerfuffle was all about. Serves them right. Let that be a lesson; there’s far too much cowardice in the corporate world.

    • #13
    • August 4, 2012 at 4:01 am
  14. Profile photo of Misthiocracy Member

    Maybe they should change their name to Corbomite.

    😉

    • #14
    • August 4, 2012 at 4:03 am
  15. Profile photo of Chris Johnson Member

    Eeyore, that’s an old plan, over a year in the implementation. Clear Channel has been changing their stations over so they don’t have to give air time away to syndicated hosts. Anything they could find to paint as controversy, they have been using to try to sweep away their tracks as they switch the stations over.

    They are pushing hard in NC. I know, as I was back home, there, for a couple of months. Here in Florida, they would just be laughed at if they switched over to their own hosts on their stations. Every other station would immediately grab for the syndicated hosts.

    Personally, I want radio to get a serious shake-up. Limbaugh is ok, but Hannity is just plain lame and Beck is close to zero content, now. Hannity just repeats himself, for the comprehension impaired, and Beck is just a mess of promotion of his events and books.

    Some shake-up could open up air space for Dennis Miller and other people that I can only get on the webs, or late, tape delayed. Talk Radio needs a serious shake-up, not Huckabee.

    Podcasts are very nearly the better alternative.

    • #15
    • August 4, 2012 at 4:11 am
  16. Profile photo of Mel Foil Inactive

    CJRun,

    My two favorites are Rush and Hugh Hewitt. If Dennis Prager wasn’t on at the same time as Rush, I’d listen to him more too. When Rush has a guest host, I listen to Prager.

    • #16
    • August 4, 2012 at 4:32 am
  17. Profile photo of donald todd Member

    There is another post here entitled Tell me why as a taxpayer, I don’t get a say in peoples sex lives. Given the president’s agreement with Fluke, and the fact that we are expected to pay for her contraceptives, we should have a say in Fluke’s sex life. Rather than pay for her contraceptives, we should tell her NO!! 

    Of course should she conclude that it is none of our business, perhaps she should pay for her own contraceptives, or keep her knickers buttoned up.

    Rush was right, pretty much as usual.

    • #17
    • August 4, 2012 at 4:40 am
  18. Profile photo of Eeyore Member

    Some time later, Rush indicated that some of the boycotters came back and said “Err…maybe we were a little hasty. How ’bout we come back?” If I remember right it was Carbonite, Shari’s Berries and his flower sponsor (1-800-Flowers or ProFlowers?) to whom he said “Err…no thanks.”

    • #18
    • August 4, 2012 at 5:00 am
  19. Profile photo of TomJedrz Member
    Why does this surprise anyone? Why on earth would it surprise Wall Street? One advertises because advertising is effective. If one drops the advertising, the gains from advertising will go away.

    What, did they expect that the liberals would reward them by flocking to buy their product? Did they not expect that Rush listeners would be insulted and would drop their product?

    • #19
    • August 4, 2012 at 5:21 am
  20. Profile photo of Palaeologus Member

    Yeah Rush won and Carbonite lost.

    You know who else lost?

    Everyone who had to waste time and focus addressing that adolescent tirade while discussing the HHS mandate.

    • #20
    • August 4, 2012 at 5:44 am
  21. Profile photo of KC Mulville Member
    Michael Lukehart: Those on the left never put their own money where their mouths are.

    Well, they refuse to watch Fox, and they watch MSNBC.

    Come to think of it, that proves your point, doesn’t it?

    • #21
    • August 4, 2012 at 6:05 am
  22. Profile photo of donald todd Member

    Inda: Donald Todd, the amount if free condoms on camps is large. She was a thirty year old student.

    You missed the point. It was not about free condoms or free anything. It was about a demand that others pay for this woman’s freely made decisions. Nothing free about that. Nothing free about condoms that someone else has paid for.

    Rush described Fluke’s position as paid sex. That is accurate.

    If Rush handled it inartfully, and while he did apologize I am not sure that he was wrong, he still made his point and his point was correct.

    So if Fluke, and Pelosi, and Obama want us to pay for Fluke’s contraceptives, do we get a vote on her sex life? We are being told we have to finance it.

    As an aside, personally I don’t want to know about it. I was tired of hearing about other people’s sex lives the first time I heard about one. I am not a voyeur and don’t have that kind of interest. I wish Fluke would have shut up, no matter Pelosi’s interest in this phenomena.

    • #22
    • August 4, 2012 at 6:13 am
  23. Profile photo of Indaba Member

    Donald Todd, the amount if free condoms on camps is large. She was a thirty year old student. I did my MBA at the same age. Shame on anyone for thinking at that age someone else should pay for your contraceptives. What has the world come to with such greed from those who do not want to pay for their life choices. My son likes to show me his free condoms distributed to him by his university which he did not get to use.

    • #23
    • August 4, 2012 at 6:14 am
  24. Profile photo of Misthiocracy Member
    Indaba:

    My son likes to show me his free condoms distributed to him by his university which he did not get to use. 

    He shoulda used ’em to make water balloons! 😉

    • #24
    • August 4, 2012 at 6:29 am
  25. Profile photo of Jack Dunphy Contributor

    I just got an email from Carbonite reminding me that my sbscription to the service is up for renewal. I’ll be taking my business elsewhere. Any suggestions from the members on where to turn?

    • #25
    • August 4, 2012 at 6:47 am
  26. Profile photo of Rob Long Founder
    Rob Long Post author
    CJRun: 

    Podcasts are very nearly the better alternative. · 2 hours ago

    Why, yes, I agree 100%.

    • #26
    • August 4, 2012 at 6:51 am
  27. Profile photo of ConservativeWanderer Inactive
    Jack Dunphy: I just got an email from Carbonite reminding me that my sbscription to the service is up for renewal. I’ll be taking my business elsewhere. Any suggestions from the members on where to turn? · 44 minutes ago

    Seems you’ve got quite a few choices.

    • #27
    • August 4, 2012 at 7:35 am
  28. Profile photo of Edward Smith Inactive
    Raw Prawn
    Edward Smith: …. 

    What’s funny is that I am not a big fan of Limbaugh. He mishandled the Fluke affair. The misleading testimony of a disingenuous activist at a sham hearing became a distraction and a weapon against him and the Republican Party as a result of him overreacting and using ill-advised language.

    Limbaugh’s mistake was the apology. · 3 hours ago

    I wish I could do “my country right or wrong.” It’ s just not in me.

    Nancy Pelosi and Sandra Fluke set Rush Limbaugh up, and he fell for it, hook line and sinker. Pelosi and Fluke used sound tactics against an enemy commander known for his poor impulse control. Blame your commander more for falling into the trap rather than the enemy for setting it up.

    He really should apologize to everyone who supported him, and to the Republican Party, and to the Conservative movement, for making them waste as much time and energy as they did because he could not see the trap for what it was and proceed more cautiously.

    He is gifted but unreliable, and needs to be dealt with as such.

    People we are in love with will disappoint us.

    • #28
    • August 4, 2012 at 7:41 am
  29. Profile photo of Peter Gøthgen Member

    I just have to ask one question: What is the appropriately respectful term for a person who insists on being financially compensated for their sexual activity?

    I love Rush ( I signed up for 24/7 the day after the 2008 election) but was a bit disappointed in his handling of the situation. It allowed a whiny clown of a leech upon society to come off as a victim. A person who should have been unceremoniously tossed out onto their keester was instead handed a tissue.

    Charles Murray was right. Able bodied people who think it’s someone else’s responsibility to handle their wants and needs deserve nothing less than derision and shaming. An opportunity was lost to put this drama queen of a sandbagger in her place.

    All things considered, however, I wish I had just one bad week in 24 years.

    • #29
    • August 4, 2012 at 8:29 am
  30. Profile photo of Polyphemus Member
    CJRun:

    …Limbaugh is ok, but Hannity is just plain lame and Beck is close to zero content, now. Hannity just repeats himself, for the comprehension impaired, and Beck is just a mess of promotion of his events and books.

    Some shake-up could open up air space for Dennis Miller and other people that I can only get on the webs, or late, tape delayed. Talk Radio needs a serious shake-up, not Huckabee.

    Podcasts are very nearly the better alternative.

    Have to agree. I now find myself listening to podcasts a lot on my Windows Phone. Ricochet supplies a nice collection. I get impatient with commercial interruptions.

    I soured on Hannity a long time ago. I never bother with his radio show but occasionally get sucked into DVR-ing his TV show because he has great guests and timely topics. I inevitably get frustrated when he interrupts said interesting guests to count on his fingers once again. He’s a bulldog and I appreciate his tenacity but he has little interesting to say. His show would be great if it just didn’t feature so much of that Hannity guy.

    • #30
    • August 4, 2012 at 8:30 am
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