My New Favorite Word: “Vuca”


The Zeitguide keeps track of these things so you don’t have to. There’s a neologism emerging, and I think it’s pretty good. From Zeitguide:

ADD VUCA —volatility, uncertainty, complexity, ambiguity—to SNAFU and FUBAR as the latest military acronym to work its way into the civilian vocabulary. It’s in vogue particularly among business leaders, and given the fiscal cliff, the euro crisis, shrinking Chinese GDP, flash stock crashes, and DOA IPOs, it’s easy to see why.

Problem is, there’s no VUCA operating template. The only consistent corporate behavior we’ve seen: hunkering down, reflected in a hesitation to investhire, or buy into anything. But hemming and hawing doesn’t help the bottom line, either. As Winston Churchill noted: “A pessimist sees the difficulty in every opportunity; an optimist sees opportunity in every difficulty.”

I like VUCA. I don’t like the way it sounds, but I’ll get used to it. Just as I’ll get used to a world that’s a lot more vuca than ever.

Members have made 18 comments.

  1. Profile photo of Spin Coolidge

    My name is Vuca…and I live on the second floor.

    • #1
    • January 7, 2013 at 8:11 am
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  2. Profile photo of Spin Coolidge

    Vuca, I am your father!

    • #2
    • January 7, 2013 at 8:12 am
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  3. Profile photo of Spin Coolidge

    Hey, I’m going on vacation…to the Vucatan peninsula!

    • #3
    • January 7, 2013 at 8:12 am
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  4. Profile photo of Spin Coolidge

    That sound Bill Cosby made when Noah was building the ark: “Vuca, vuca, vuca!”

    • #4
    • January 7, 2013 at 8:13 am
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  5. Profile photo of Percival Thatcher

    Vuca Brasi sleeps with the fishes.

    • #5
    • January 7, 2013 at 8:52 am
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  6. Profile photo of bellcpa Inactive

    Sorry, FUBAR rolls off the tongue better and really encompasses every possibility. Vuca-n keep vuca — I’ll stay with FUBAR

    • #6
    • January 7, 2013 at 9:29 am
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  7. Profile photo of EJHill Contributor

    Vuca? Wasn’t that Spock’s home planet?

    Besides, SNAFU had his own cartoon series.

    • #7
    • January 7, 2013 at 9:47 am
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  8. Profile photo of Spin Coolidge

    “When I’m a walkin’ I strut my stuff and I’m so strung….”

    Aw dangit, I can’t figure out how to get vuca in there.

    • #8
    • January 7, 2013 at 10:23 am
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  9. Profile photo of Boymoose Inactive

    Frau Vuca!

    • #9
    • January 7, 2013 at 11:10 am
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  10. Profile photo of Paul Dougherty Member

    Pronounce the V as a W, as in “Wucca”?

    • #10
    • January 7, 2013 at 11:15 am
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  11. Profile photo of doc molloy Inactive

    Gaut.. Vuca barada nikto..

    Nah.. Klaatu beats Vuca hands down..

    • #11
    • January 8, 2013 at 1:15 am
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  12. Profile photo of doc molloy Inactive

    I see a new dance craze.. Doin’ the Vuca Boca.. it’s got volatility, uncertainty, complexity, ambiguity… Shake your Snafu baby.. Feel the Fubar..

    • #12
    • January 8, 2013 at 1:28 am
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  13. Profile photo of Chris Campion Thatcher

    Wow. 10 hours ahead of my comedy.

    Ken Owsley: My name is Vuca…and I live on the second floor. · 10 hours ago
    • #13
    • January 8, 2013 at 6:38 am
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  14. Profile photo of doc molloy Inactive

    You’ve got your Vicodin which has depressant effects on the central nervous system and you’ve got your Vucadin which depresses full stop..

    • #14
    • January 8, 2013 at 9:53 am
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  15. Profile photo of Guruforhire Member

    Is VUCA the new FUD?

    • #15
    • January 8, 2013 at 12:15 pm
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  16. Profile photo of dogsbody Inactive

    I was thinking of Rob just the other day as I set up my Blu-Ray player to get streaming video from (and, soon, from Netflix as well). The near future is certainly volatile and uncertain for people in television.

    • #16
    • January 8, 2013 at 12:27 pm
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  17. Profile photo of Grendel Member
    Guruforhire: Is VUCA the new FUD? · 8 minutes ago

    Are you another old IBMer?

    Creating FUD (Fear Uncertainty Doubt) was the goal of IBM marketing engineers if they sensed that the customer was considering going to another vendor. What might happen if they strayed from the Blue strait and narrow, where you could be sure of what you’d get, even if you didn’t like it?

    • #17
    • January 8, 2013 at 12:28 pm
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  18. Profile photo of Guruforhire Member

    No, its just been a mainstay on the interwebs for a long time.

    • #18
    • January 8, 2013 at 12:31 pm
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