My New Favorite Word: “Vuca”

The Zeitguide keeps track of these things so you don’t have to. There’s a neologism emerging, and I think it’s pretty good. From Zeitguide:

ADD VUCA —volatility, uncertainty, complexity, ambiguity—to SNAFU and FUBAR as the latest military acronym to work its way into the civilian vocabulary. It’s in vogue particularly among business leaders, and given the fiscal cliff, the euro crisis, shrinking Chinese GDP, flash stock crashes, and DOA IPOs, it’s easy to see why.

Problem is, there’s no VUCA operating template. The only consistent corporate behavior we’ve seen: hunkering down, reflected in a hesitation to investhire, or buy into anything. But hemming and hawing doesn’t help the bottom line, either. As Winston Churchill noted: “A pessimist sees the difficulty in every opportunity; an optimist sees opportunity in every difficulty.”

I like VUCA. I don’t like the way it sounds, but I’ll get used to it. Just as I’ll get used to a world that’s a lot more vuca than ever.

  1. Spin

    My name is Vuca…and I live on the second floor.

  2. Spin

    Vuca, I am your father!

  3. Spin

    Hey, I’m going on vacation…to the Vucatan peninsula!

  4. Spin

    That sound Bill Cosby made when Noah was building the ark:  “Vuca, vuca, vuca!”

  5. Percival

    Vuca Brasi sleeps with the fishes.

  6. bellcpa

    Sorry, FUBAR rolls off the tongue better and really encompasses every possibility.  Vuca-n keep vuca — I’ll stay with FUBAR

  7. EJHill

    Vuca? Wasn’t that Spock’s home planet?

    Besides, SNAFU had his own cartoon series.

  8. Spin

    “When I’m a walkin’ I strut my stuff and I’m so strung….”

    Aw dangit, I can’t figure out how to get vuca in there.  

  9. Boymoose

    Frau Vuca!

  10. Paul Dougherty

    Pronounce the V as a W, as in “Wucca”?

  11. doc molloy

    Gaut.. Vuca barada nikto..

    Nah.. Klaatu beats Vuca hands down..

  12. doc molloy

    I see a new dance craze.. Doin’ the Vuca Boca.. it’s got volatility, uncertainty, complexity, ambiguity… Shake your Snafu baby.. Feel the Fubar..

  13. Chris Campion

    Wow.  10 hours ahead of my comedy.

    Ken Owsley: My name is Vuca…and I live on the second floor. · 10 hours ago

  14. doc molloy

    You’ve got your Vicodin which has depressant effects on the central nervous system and you’ve got your Vucadin which depresses full stop..

  15. Guruforhire

    Is VUCA the new FUD?

  16. dogsbody

    I was thinking of Rob just the other day as I set up my Blu-Ray player to get streaming video from (and, soon, from Netflix as well).  The near future is certainly volatile and uncertain for people in television.

  17. Grendel
    Guruforhire: Is VUCA the new FUD? · 8 minutes ago

    Are you another old IBMer?

    Creating FUD (Fear Uncertainty Doubt) was the goal of IBM marketing engineers if they sensed that the customer was considering going to another vendor.  What might happen if they strayed from the Blue strait and narrow, where you could be sure of what you’d get, even if you didn’t like it?

  18. Guruforhire

    No, its just been a mainstay on the interwebs for a long time.

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