My New Favorite Word: “Vuca”

The Zeitguide keeps track of these things so you don’t have to. There’s a neologism emerging, and I think it’s pretty good. From Zeitguide:

ADD VUCA —volatility, uncertainty, complexity, ambiguity—to SNAFU and FUBAR as the latest military acronym to work its way into the civilian vocabulary. It’s in vogue particularly among business leaders, and given the fiscal cliff, the euro crisis, shrinking Chinese GDP, flash stock crashes, and DOA IPOs, it’s easy to see why.

Problem is, there’s no VUCA operating template. The only consistent corporate behavior we’ve seen: hunkering down, reflected in a hesitation to investhire, or buy into anything. But hemming and hawing doesn’t help the bottom line, either. As Winston Churchill noted: “A pessimist sees the difficulty in every opportunity; an optimist sees opportunity in every difficulty.”

I like VUCA. I don’t like the way it sounds, but I’ll get used to it. Just as I’ll get used to a world that’s a lot more vuca than ever.