#WeAreComing: The New Trump Campaign Ad


During Game 7 of the World Series, President Trump ran a new 2020 campaign ad. The ad was short (30 seconds), but expensive ($250,000) to air. The estimated number of viewers for the game was 23 million, so it had a long reach. The ad had the usual montage of success images and ridiculed the impeachment hoax, but what I found interesting was the final line:

“He’s no Mr. Nice Guy, but sometimes it takes a Donald Trump to change Washington.”

This is interesting because he basically admits he’s not presidential, but this is a time when we need someone that is not presidential to change Washington for the better. This positions the incumbent as the outsider. That’s a bold strategy, Cotton.



“The fishermen know the sea is dangerous and the storm terrible, but they never found these dangers sufficient reason for remaining ashore.” — Vincent Van Gogh

“What would life be if we had no courage to attempt anything?” ― Vincent Van Gogh