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Relationships are tricky, especially political ones. Once people choose a side, getting them to switch is a tough proposition, which is why the old cliché is true: Democrats vote for Democrats, Republicans for Republicans, and both sides fight over the narrower slice in the center.
So, a thought experiment: how do you get so-called “independents” to declare a side? How do you get them to commit? Or, in other words, how do you get them to fall in love with you?