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Have we truly lost the art of critical thinking? Do we just blindly believe what we are told? Even when it is a blatant lie?
Note the claim of No-Knead Bread Mix. I bought a box of this mix last year at the beginning of the COVID lockdowns, thinking I might need a loaf of bread sometime. I made it last week, two weeks after the expiration date on the enclosed yeast. It turned out okay, but the instructions were a little confusing. After mixing the yeast, water, and flour I was supposed to form a ball of the dough in the bowl, then flatten and fold ten to twenty times. Guess what folks? That’s called kneading. I have made enough bread from scratch to recognize the process. And it would have been a lot easier if I had turned it out onto a flour-covered board rather than trying to flatten and fold dough in the bowl. Does Fleishmann’s just assume that anyone who buys a no-knead bread mix doesn’t know what kneading is in the first place? And if we just call it flatten and fold, no one will ever know?
This is how they get you. Even though I was able to say, ‘wait a minute, this is kneading’ would everyone have that same reaction? Are first-time bread makers really that afraid of kneading? Would sometimes bread bakers start to question what kneading really is? After all the box says NO KNEAD. Fleischmann’s wouldn’t lie. Would they question other supposed knowledge? After all, if they cannot identify kneading while kneading, what else have they been wrong about? Or would they proudly claim they made a no-knead bread, denying reality?
Don’t get me started on ‘sugar-free’ protein bars that are full of sugar alcohol. How dumb do they think we are? Or are we, as a society, really that dumb?Published in