Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. The ‘Big’ Reveal

 

Friday nights have always been the death zone in media. You never wanted your favorite TV show to be moved to Friday because that’s traditionally the place where programs were sent to die. DVRs have changed a lot of that because your favorites can now be consumed at leisure on any day you choose. But if it’s no longer true of television it is now supposedly true for Twitter.

According to marketing guru Peter DeLegge the absolute worst time to promote anything on Twitter is after 3 p.m. on Friday and for the remainder of the weekend, or as we like to call it, exactly when we release the Ricochet Podcast.

Still, I try my hardest and before hitting the hay for the evening I always check to see how the day’s efforts have been received. Tonight brought intrigue. The promotional Tweet had one response and it looked downright ominous:

What do I do? Do I change the settings? Good grief, this content is so sensitive, so foreboding and potentially calamitous to life and limb, I am being asked to go to the “Safety section.” Will this hurt me physically or just psychologically? Will it only hurt me or must I fear for the safety of my loved ones as well?

Personally, I figure I can take anything. A wilting wallflower I am not. I’ve heard every nasty word there is and I’ve seen some terrible things. I figured I could take it. And if it caused me to fall I swore that I would destroy my iPad with my last ounce of strength before any of my family could be harmed by it. But no matter how I steeled myself I wasn’t really prepared…

…for a freaking animated gif of a poodle dancing for joy.

Nice algorithm ya got there, Jackie boy.

America is a safer place tonight because of you and your army of Twitter Health and Safety officers.

There are 15 comments.

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  1. Judge Mental Member

    I don’t know, the smile is kind of creeping me out.

    • #1
    • October 4, 2019, at 10:33 PM PDT
    • 3 likes
  2. Arahant Member

    • #2
    • October 4, 2019, at 10:50 PM PDT
    • 10 likes
  3. Arahant Member

    Just so folks can get there themselves. Don’t let the poodle jump on you though.

    • #3
    • October 4, 2019, at 10:50 PM PDT
    • 7 likes
  4. Clifford A. Brown Contributor

    EJHill: Friday nights have always been the death zone in media. You never wanted your favorite TV show to be moved to Friday because that’s traditionally been the place where programs were sent to die. DVRs have changed a lot of that because your favorites can now be consumed at leisure on any day you choose. But if it’s no longer true of television it is now supposedly true for Twitter.

    Oh, Tom Selleck and the gang seem to be doing just fine in their 10th season, although it could easily be wrapped up at the end of this year.

    • #4
    • October 4, 2019, at 11:52 PM PDT
    • 11 likes
  5. Jon1979 Lincoln

    Crazy cat people run Twitter. Putting security warnings over poodle gifs just proves it.

    • #5
    • October 5, 2019, at 5:18 AM PDT
    • 11 likes
  6. Jimmy Carter Member
    Jimmy CarterJoined in the first year of Ricochet Ricochet Charter Member

    Understandable. I mean… it is french. 

    • #6
    • October 5, 2019, at 6:14 AM PDT
    • 10 likes
  7. Percival Thatcher
    PercivalJoined in the first year of Ricochet Ricochet Charter Member

    Apparently, I have already been adjudged irredeemable because I got the GIF with no warnings or blocks or anything. Just a fluffy, bouncy poodle straight up.

    I feel dirty.

    • #7
    • October 5, 2019, at 7:43 AM PDT
    • 11 likes
  8. Hartmann von Aue Member

    Didn´t X-Files break that “timeslot of death”-mold way back in the 90´s? It premiered on Fridays and stayed there for a few years safely if I recall. Correct me if I am wrong. 

    • #8
    • October 5, 2019, at 7:46 AM PDT
    • 2 likes
  9. EB Thatcher

    We watch all our TV either on HULU, Amazon Prime, CBS All Access, Netflix, Britbox, or Apple Movie. The only reason we ever really know what day current shows are on is because they appear the day after they air on “live” TV.

     

     

    • #9
    • October 5, 2019, at 7:51 AM PDT
    • 3 likes
  10. cdor Member
    cdorJoined in the first year of Ricochet Ricochet Charter Member

    Clifford A. Brown (View Comment):

    EJHill: Friday nights have always been the death zone in media. You never wanted your favorite TV show to be moved to Friday because that’s traditionally been the place where programs were sent to die. DVRs have changed a lot of that because your favorites can now be consumed at leisure on any day you choose. But if it’s no longer true of television it is now supposedly true for Twitter.

    Oh, Tom Selleck and the gang seem to be doing just fine in their 10th season, although it could easily be wrapped up at the end of this year.

    Bluebloods…one of my favorites. and now on Friday, Blacklist, another good one. Although Blacklist is not as easy to start without any previous knowledge of former episodes.

    • #10
    • October 5, 2019, at 8:10 AM PDT
    • 4 likes
  11. Songwriter Inactive
    SongwriterJoined in the first year of Ricochet Ricochet Charter Member

    Ironically, the robotic censorship may have resulted in more people making the conscious decision to see the poodle. After all, who doesn’t wonder what’s hiding behind a waning like that?

     

    • #11
    • October 5, 2019, at 8:26 AM PDT
    • 7 likes
  12. EJHill Podcaster
    EJHillJoined in the first year of Ricochet Ricochet Charter Member

    Hartmann von AueDidn’t X-Files break that “timeslot of death”-mold way back in the 90´s? 

    It did. But it was the exception to the rule. It was different than anything that had run previously. As one critic noted it was The Night Stalker meets Moonlighting with a touch of Twin Peaks.

    Now television is so niche and audiences so fractured that ratings have become less and less important. With the exception of event programming, such as the Super Bowl, networks are not selling individual shows – they sell “platforms.” And as a harbinger of the next technological step, ATSC 3.0, advertisers and the networks are talking about deep-sixing ratings for “impressions.”

    What’s more likely to get a show canceled today is who owns it and what’s the overseas demand for the show. In the first case, that’s what got Last Man Standing cancelled at ABC because the show was produced at 20th Century Fox and not Disney. Ironies of ironies, now that the show is on the Fox network, its production studio has been purchased by the Mouse. 

    In the latter case, overseas demand drives the BBC and other state broadcasters in the Anglosphere. The population of the UK is less than the combined totals of California and Texas, yet they produce a hefty chunk of popular TV.

    • #12
    • October 5, 2019, at 8:32 AM PDT
    • 7 likes
  13. Fake John/Jane Galt Coolidge

    Jon1979 (View Comment):

    Crazy cat people run Twitter. Putting security warnings over poodle gifs just proves it.

    It is actually a plot by the little known cabal of bird fanciers.

    • #13
    • October 5, 2019, at 7:52 PM PDT
    • 4 likes
  14. Jerry Giordano (Arizona Patrio… Member

    EJHill (View Comment):

    Hartmann von Aue: Didn’t X-Files break that “timeslot of death”-mold way back in the 90´s?

    It did. But it was the exception to the rule. It was different than anything that had run previously. As one critic noted it was The Night Stalker meets Moonlighting with a touch of Twin Peaks.

    Now television is so niche and audiences so fractured that ratings have become less and less important. With the exception of event programming, such as the Super Bowl, networks are not selling individual shows – they sell “platforms.” And as a harbinger of the next technological step, ATSC 3.0, advertisers and the networks are talking about deep-sixing ratings for “impressions.”

    What’s more likely to get a show canceled today is who owns it and what’s the overseas demand for the show. In the first case, that’s what got Last Man Standing cancelled at ABC because the show was produced at 20th Century Fox and not Disney. Ironies of ironies, now that the show is on the Fox network, its production studio has been purchased by the Mouse.

    In the latter case, overseas demand drives the BBC and other state broadcasters in the Anglosphere. The population of the UK is less than the combined totals of California and Texas, yet they produce a hefty chunk of popular TV.

    Man, I never realized why I had been watching the X-Files.

    I was newly married. I wasn’t going out on Friday nights any more.

    • #14
    • October 6, 2019, at 5:59 PM PDT
    • 2 likes
  15. Clifford A. Brown Contributor

    Jerry Giordano (Arizona Patrio… (View Comment):
    And as a harbinger of the next technological step, ATSC 3.0, advertisers and the networks are talking about deep-sixing ratings for “impressions.”

    Or just the latest pitch to separate the corporate rubes from their advertising budget?

    • #15
    • October 6, 2019, at 6:27 PM PDT
    • Like

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