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[Member Post]
July 1st was National Wine Cooler Day. This called to mind Bartles & Jaymes. Others hear “wine cooler” and think Bruce Willis for Seagrams Golden Wine Coolers. “Cooler” led to “cool” and then to “Kool,” and therein lies a policy puzzle. Reflecting on where the market has gone since those days, an apparent contradiction emerges […]
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