Greatest Post in Ricochet History

 

I have a sophisticated, savvy, borderline nihilistic friend in the retail products field who has made the observation that the best way to sell a product with a potentially fatal flaw is to brazenly advertise it as the exact opposite of that flaw.  

 His examples include that alcohol flavored water known as Miller Lite.   There may be a lot of reasons to like Miller Lite, but flavor isn’t one of them.  Of course, Miller Lite established its empire through the “Taste Great, Less Filling” tag line.  And in an act of chutzpahtic genius, one-upped that a few years ago with an advertising campaign called “I Can’t Taste My Beer,’ the premise of which was that people are suffering from drinking all those other brands which have no taste, so they should come back to the home of big, big flavor, Miller Lite.

 

He also claims that Zest is the only soap he has ever used that left a sticky film on his skin afterwards, making their standard advertising pitch an enduring source of amusement. 

 

And of course the adult diaper industry has made opposite branding something of a standard

Adult diapers obviously came to mind while watching the super models dance around in the uncensored video for the smash hit of the summer, Blurred Lines by Robin Thicke.  And not just because an adult diaper would provide about five times the amount of body coverage as their outfits in the video.

YouTube provides the cleansed version for those of you not familiar with the absolute killer groove and salacious joie de vivre this song lays down.

I won’t link to the uncensored video, since for the average upstanding Ricochet denizen, it’s Not Safe for Work. (NSFW).  In fact, it’s Not Safe for Home (NSFH), Not Safe for the Public Library (NSFPL), and Not Even Safe for Your Cell Phone While Driving To Work (NESFYCWDTW).

 What do you have to do to get the modern, 20-something supermodel to dance around in her all-together for the purposes of selling a product?  Given modern, Kardashian culture standards, I would have surmised “ask her” as the answer.  But I’m happy to report that apparently it still takes some convincing.   According this interview with the stunningly hot star of the “Blurred Lines” video, Emily Ratajkowski, she would have had a problem with having her body exploited for commercial purposes.  Expect that’s not what was happening here, in fact it was the opposite:

Initially, on paper, the video looked pretty crazy and I wasn’t inclined to do it. After I met with Diane Martel, the director, who is a very sophisticated, savvy lady, she explained the concept a little more. They were looking for a confident, kind of sarcastic woman with a little attitude, so I was more inclined to do the video.

… the video is making fun of itself, and that’s what’s very crucial about it. You have naked women dancing around in the video. It sounds pretty bad, right? But when you look more into the attitudes of the women and how we’re making direct eye-contact [with the camera]—we’re ignoring these guys, we’re having fun. You can see that [the females are] in the power position.

All I can say is that Diane Martel and Emily Ratajkowski have bright futures in the adult diaper retailing business. 

There are 24 comments.

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  1. Profile Photo Inactive
    @JeffY

    Explains perfectly why liberal rhetoric works against conservatives.

    • #1
  2. Profile Photo Inactive
    @Carver

    Is there anything suspicious about the claim that what we hear while viewing the, um, irony is music?

    • #2
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    @Misthiocracy

    I’ve also read Robin Thicke make the claim that the song is actually about his wife, which makes the appropriateness of the lyrics a bit different.  Rather than being about some club-lizard spouting obnoxious lines to some target in hopes of getting her into bed, it’s about a young husband celebrating his young wife’s, um, “enthusiasm”.

    That doesn’t come across in the video, at all, but I gotta admit that I don’t hate the song nearly as much now, even though I know that the story was almost certainly made up by record company marketing experts to make the track more appealing to people like me.

    • #3
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    @Misthiocracy
    Mafuta Kizola

    You mean they have a future selling pornographic material to priests, Imans, and pastors which is “decent and totally compliant with religious norms”.

    Larry Flynt briefly toyed with that idea. It didn’t take.

    • #4
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    @Skyler

    If they have to advertise a point, that often means that it’s not obvious to the buyer.  Otherwise they wouldn’t pay that much money to tell you.

    Porsche is great at this, and I say this as a very big Porsche fan.  When they advertise a car as having heritage (Panamera), you can be sure it has none.  If they advertise a car as being great for the track (Cayenne), you can be sure to never see one there.  

    • #5
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    @flownover

    And Obamacare will lower your insurance premiums, thank you Brian for exposing this massive sleight of hand. PT Barnum salutes you.

    • #6
  7. Profile Photo Member
    @Misthiocracy
    Butters: I nominate Daft Punk’s Get Lucky for smash hit of the summer.  · 9 hours ago

    I bought the album when it came out. I was disappointed.  I like post-modern retro elements in music, but this album takes “retro” to the point of sickly nostalgia.  Very early 80s synth funk. Very little variety between tracks, and nothing like Daft Punk’s previous albums.  Dare I say, it seems too “commercial” what with all the big name hip hop guest vocals.

    • #7
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    @Misthiocracy
    Dean Murphy:

    “Its not *real* nudity, its *ironic* nudity”

    Is that from Whoopi Goldberg’s review of the video?

    • #8
  9. Profile Photo Member
    @Roberto
    Brian Ward:

     According this interview with the stunningly hot star of the “Blurred Lines” video, Emily Ratajkowski, she would have had a problem with having her body exploited for commercial purposes.  Expect that’s not what was happening here, in fact it was the opposite:

    Initially, on paper, the video looked pretty crazy and I wasn’t inclined to do it. After I met with Diane Martel, the director, who is a very sophisticated, savvy lady, she explained the concept a little more. 

    Well that is plain enough isn’t it? I mean if you cannot trust a very sophisticated, savvy lady well then who can you trust?

    • #9
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    @Devereaux

    Great laugh for the evening, Brian!

    • #10
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    @Guruforhire

    Whats even funnier was that robin thicke is incredibly married and was crawling out of his skin uncomfortable for the whole shoot. You can actually see it in his face and body movements if you watch the NSFW video.

    I personally like nekkid women, and see absolutely no reason to apologize for that preference; its a pretty good sign of good health and vigor.  I take a certain amount of satisfaction in the knowledge that all my glands are working properly.

    • #11
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    @DrewInWisconsin

    Watched the video.

    It clarified for me that I’m definitely middle aged.

    • #12
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    @Buckeye

    What?  Nobody so far has mentioned Obama, who always “predicts” accusations the Repubs will make — thus taking away any sting to perfectly true observations:  (see, I told you that’s what they would say.  So I’m right again!)  Now that’s chutzpah-istic!  

    • #13
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    @DeanMurphy

    “really honey, I got the link on Ricochet”

    “Its not *real* nudity, its *ironic* nudity”

    !!!

    • #14
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    @Astonishing

    Kinda like the Patient Protection and Affordable Care Act. (It’s less filling and tastes like the inside of a used adult diaper.)

    • #15
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    @Skyler
    DrewInWisconsin: Watched the video.

    It clarified for me that I’m definitely middle aged. · 32 minutes ago

    I liked large parts of it, but only if the sound was turned off and I ignored the creepy looking men.  The rest was very fun.  :)

    • #16
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    @TrinityWaters

    Don’t post this kind of manure, please.  There are only 16.5 trillion websites offering “ironic, sexual” content.  This ain’t one of them.

    • #17
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    @CommodoreBTC

    I nominate Daft Punk’s Get Lucky for smash hit of the summer. 

    • #18
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    @MafutaKizola
    Brian Ward:

    … the video is making fun of itself, and that’s what’s very crucial about it. You have naked women dancing around in the video. It sounds pretty bad, right? But when you look more into the attitudes of the women and how we’re making direct eye-contact [with the camera]—we’re ignoring these guys, we’re having fun. You can see that [the females are] in the power position.

    All I can say is that Diane Martel and Emily Ratajkowski have bright futures in the adult diaper retailing business.  · · 3 hours ago

    You mean they have a future selling pornographic material to priests, Imans, and pastors which is “decent and totally compliant with religious norms”.

    • #19
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    @CBToderakaMamaToad

    I haven’t clicked any of your links, and I didn’t even read your post all that carefully, but I wanted to say, Curse you for putting that stupid Zestfully Clean! commercial jingle in my head without warning or forethought! It has been about 30 minutes since I first saw this post, and while poodling about on various errands around the house that silly song has been running through my head. ZESTfully Clean! ZESTfully Clean! Aarrggh…

    • #20
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    @DeanMurphy
    Misthiocracy

    Dean Murphy:

    “Its not *real* nudity, its *ironic* nudity”

    Is that from Whoopi Goldberg’s review of the video? · August 14, 2013 at 7:12am

    Oh gawd, I hope not.

    • #21

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