Ricochet is the best place on the internet to discuss the issues of the day, either through commenting on posts or writing your own for our active and dynamic community in a fully moderated environment. In addition, the Ricochet Audio Network offers over 50 original podcasts with new episodes released every day.
I have a sophisticated, savvy, borderline nihilistic friend in the retail products field who has made the observation that the best way to sell a product with a potentially fatal flaw is to brazenly advertise it as the exact opposite of that flaw.
His examples include that alcohol flavored water known as Miller Lite. There may be a lot of reasons to like Miller Lite, but flavor isn’t one of them. Of course, Miller Lite established its empire through the “Taste Great, Less Filling” tag line. And in an act of chutzpahtic genius, one-upped that a few years ago with an advertising campaign called “I Can’t Taste My Beer,’ the premise of which was that people are suffering from drinking all those other brands which have no taste, so they should come back to the home of big, big flavor, Miller Lite.
He also claims that Zest is the only soap he has ever used that left a sticky film on his skin afterwards, making their standard advertising pitch an enduring source of amusement.
Adult diapers obviously came to mind while watching the super models dance around in the uncensored video for the smash hit of the summer, Blurred Lines by Robin Thicke. And not just because an adult diaper would provide about five times the amount of body coverage as their outfits in the video.
YouTube provides the cleansed version for those of you not familiar with the absolute killer groove and salacious joie de vivre this song lays down.
I won’t link to the uncensored video, since for the average upstanding Ricochet denizen, it’s Not Safe for Work. (NSFW). In fact, it’s Not Safe for Home (NSFH), Not Safe for the Public Library (NSFPL), and Not Even Safe for Your Cell Phone While Driving To Work (NESFYCWDTW).
What do you have to do to get the modern, 20-something supermodel to dance around in her all-together for the purposes of selling a product? Given modern, Kardashian culture standards, I would have surmised “ask her” as the answer. But I’m happy to report that apparently it still takes some convincing. According this interview with the stunningly hot star of the “Blurred Lines” video, Emily Ratajkowski, she would have had a problem with having her body exploited for commercial purposes. Expect that’s not what was happening here, in fact it was the opposite:
Initially, on paper, the video looked pretty crazy and I wasn’t inclined to do it. After I met with Diane Martel, the director, who is a very sophisticated, savvy lady, she explained the concept a little more. They were looking for a confident, kind of sarcastic woman with a little attitude, so I was more inclined to do the video.
… the video is making fun of itself, and that’s what’s very crucial about it. You have naked women dancing around in the video. It sounds pretty bad, right? But when you look more into the attitudes of the women and how we’re making direct eye-contact [with the camera]—we’re ignoring these guys, we’re having fun. You can see that [the females are] in the power position.
All I can say is that Diane Martel and Emily Ratajkowski have bright futures in the adult diaper retailing business.