What Is Chick-Fil-A’s Core Competence?

 

That would be chicken, yes? Finally, a couple of years ago, we got our first Chick-Fil-A here in the Pacific Northwest, and it has met all our expectations. Most stores are busy all day long, with lines at the drive-through and tables filled inside. The employees are as nice and courteous as can be, reflecting the values of the chain’s owners. New stores generate lots of excitement and long lines as soon as they open. And the food is wonderful.

But a story I read today on Fox News indicates that they may be contemplating what I consider a very bad move.  They are considering adding “fake chicken” to their menu.  Why, pray tell, would a restaurant chain that makes the best chicken sandwiches around consider adding “vegan” options?  What would a vegan want at a store that specializes in chicken?

Personally, I don’t think the owners of Chick-Fil-A should potentially damage their brand by trying to appeal to people who don’t want their product in the first place.  Besides, what percentage of vegans are the worst kind of progressive, the ones who try to ban Chick-Fil-A from college campuses?  And the ones who disparage the owners for their Christian beliefs?  If I were the Cathy family, I would drop this bad idea.  Am I totally wrong on this?

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  1. namlliT noD Member
    namlliT noD
    @DonTillman

    Gary McVey (View Comment):
    I’ve known bunches of vegetarians over the years. I’ve never met one who wanted their meals to look like meat. Why would they? Who would they be trying to fool?

    Interesting point.  Kind’a the opposite of virtue signaling.

    Long ago I dated a woman who claimed to be a semi-vegetarian, and she wouldn’t eat food that “looked like meat”.  So burgers and hot dogs were fine.

    • #31
  2. EB Thatcher
    EB
    @EB

    Jon1979 (View Comment):
    I was irked 7-8 years ago when Chick-fil-A eliminated cole slaw on their menu,

    Totally agree.  And I don’t care for the kale salad, the other non-high-carb option.

    • #32
  3. Ray Kujawa Coolidge
    Ray Kujawa
    @RayKujawa

    The cows have been winning the argument (‘Eat mor chikn’) for too long, Chick-fil-A is finally listening to be more tolerant of real chickens’ concerns. But the chickens should really try lobbying McD’s or BK to put up some billboards (‘Eat mor cow’).

    • #33
  4. Drusus Inactive
    Drusus
    @Drusus

    As some have indicated above, I think the restaurant’s core competency is actually service. Imagine that.

    Well, I don’t have to imagine. I’ve driven to Chick-fil-A many a time, not because I wanted a chicken sandwich, but because I knew I had to get through a drive-through in a resonable amount of time. CFA is so quick that I get the same heebie-jeebies trying to hand them my card and get my straw in my drink fast enough as I get going through TSA at the airport. 

    • #34
  5. Jimmy Carter Member
    Jimmy Carter
    @JimmyCarter

    Jon1979 (View Comment):
    Jon1979

    RushBabe49 (View Comment):

    I always wondered why vegetarians and vegans have to have fake meat in the first place. Why can’t they be proud of their lifestyle choice and simply eat their vegetables as vegetables? Most restaurants strive to have appealing vegetarian choices on their menus to attract that tiny segment of society anyway.

    Seems to be a mix of both accommodation on the part of the product marketer, in trying to have everyone fit in by eating something that at least on the surface looks similar, and a desire on the part of the buyers to have some approximation to what they’re self-denying themselves from having.

    Like non-alcoholic BEER. It’s just wrong on so many levels. 

    • #35
  6. F. L. Booth Member
    F. L. Booth
    @FLBooth

    The lead post might not make sense to people not from the Pacific Northwest, specifically the Seattle metro area. On the day the first Chick-fil-A opened in this state the food section of the Seattle Times led with: “4 great Seattle chicken sandwiches that aren’t Chick-fil-A” written by the food editor herself, who weeks later admitted to never having been in one of their stores, nor did she know that all new Chick-fil-A stores are company owned and have been for many years.

    I had never been in a Chick-fil-A either, prior to Dan Cathy taking a stand on marriage and donating to pro-marriage organizations. I did some searching and found that the closest one to Seattle was in Sacramento, CA., too far to go for a sandwich, even if I did like what he was doing. In a short period, six months or so, after the failed boycott of Chick-fil-A they opened a location in San Jose, a place I often visited on business and to see family in the area. Walked into that San Jose store to buy a chicken sandwich and was amazed at the cleanliness, smiling employees and to see it as busy as In and Out burgers in the area.

    I was intrigued by Dan Cathy, and the company, from the beginning of the press about them and the ensuring boycott.  An article in Huffpost, written by the national leader of the LGBT group that started boycott, went a long way in providing an understanding of the kind of people the Cathys are, and the kind of company they own: Dan and Me: My Coming Out as a Friend of Dan Cathy and Chick-fil-A

    • #36
  7. ParisParamus Inactive
    ParisParamus
    @ParisParamus

    I hope they do. You have to remember: it’s not just the revenues from non-meat eaters; it’s also the revenues from chicken eaters who go somewhere else because their veg. friends and family members can’t eat there.

    Or maybe this is just a divide and conquer tactic:pull away the vegetarians from the lunatic anti-Chick F A people 

    • #37
  8. Valiuth Member
    Valiuth
    @Valiuth

    Gary McVey (View Comment):

    Vegetarians and vegans are part of families like everyone else and restaurants are making some minor effort to put some additional items on a menu so everyone in a group of five or six has something they can order. I don’t see it as political, or an attempt to sway their image. As one example, my local Italian place here isn’t part of a national chain, and they’ve added a couple of things like eggplant parmigiana and salads; not exactly Saul Alinsky food.

    Sometimes a cup of cole slaw is just a cup of cole slaw.

    I would say the problem with fake chicken is that it proves what a cop out Veganism is. I get the idea not to eat meat (vegetables are really tasty too), but why then seek to imitate meat? That is nonsense. You should be happy with salad, which is a perfectly fine food or have a grilled vegetable sandwich. But why create some soy paste concoction that you bread and fry and pretend is something that it is not. I get it the restaurant want to make money and offer people something to buy, but chicken soy substitute sandwiches are a lie. And to make them is a form of culinary dishonesty, which a portabella burger isn’t. 

    • #38
  9. Gary McVey Contributor
    Gary McVey
    @GaryMcVey

    Valiuth (View Comment):

    Gary McVey (View Comment):

    Vegetarians and vegans are part of families like everyone else and restaurants are making some minor effort to put some additional items on a menu so everyone in a group of five or six has something they can order. I don’t see it as political, or an attempt to sway their image. As one example, my local Italian place here isn’t part of a national chain, and they’ve added a couple of things like eggplant parmigiana and salads; not exactly Saul Alinsky food.

    Sometimes a cup of cole slaw is just a cup of cole slaw.

    I would say the problem with fake chicken is that it proves what a cop out Veganism is.

    What? It doesn’t. 

    I get the idea not to eat meat (vegetables are really tasty too), but why then seek to imitate meat?

    The vegetarians don’t want to imitate meat. This wasn’t their idea. See my response to RushBabe. 

    That is nonsense. You should be happy with salad, which is a perfectly fine food or have a grilled vegetable sandwich. But why create some soy paste concoction that you bread and fry and pretend is something that it is not.

    Who’s pretending what? The vegans didn’t ask for this menu item. Chik-Fil-A figured it would increase business. 

    I get it the restaurant want to make money and offer people something to buy, but chicken soy substitute sandwiches are a lie. And to make them is a form of culinary dishonesty, which a portabella burger isn’t.

    Decaf coffee is just as much a lie, but people ask for it every day. 

     

    • #39
  10. AnnieMac Inactive
    AnnieMac
    @AnnieMac

    I’m a vegan and a raging conservative.  I love Chick-Fil-A, they’ll typically make you whatever you ask for, without chicken, or without cheese, etc.   I have other raging conservative friends who now vegans after their bypass surgeries. I think Chick-Fil-A is simply trying to offer some options for a wide audience.  It’s nice to have options and not be required to go into a hippie vegan sandwich shop (which smells like incense) just to get a lunch without meat.  I doubt Chick-Fil-A is trying to convert liberals, they simply make sandwiches for a mass audience.

    • #40
  11. Steve C. Member
    Steve C.
    @user_531302

    Drusus (View Comment):

    As some have indicated above, I think the restaurant’s core competency is actually service. Imagine that.

     

    Interesting coincidence. I recently played a round of golf with 3 of their store managers. This is essentially what they said. Their business is serving customers.

    • #41
  12. Quietpi Member
    Quietpi
    @Quietpi

    RushBabe49 (View Comment):

    My response to vegetarians and vegans is: God made you an omnivore for a reason, and there are nutrients that are only found in animal products (Vitamin B12). If you restrict your diet to plant-based sources alone, you have moved yourself down the food chain, and you might become prey.

    If I recall correctly from my mammalogy class, decades ago, the animal with an alimentary system most like humans is… ready for this?  The bear.

    I love Chick – fil – A.  I eat at one any chance I get – at meal time, anyway.  You’ll never find more friendly, helpful service anywhere.  A good friend has been working for them, and working his way up, for nearly 10 years, and he was just given a store.

    • #42
  13. Vance Richards Inactive
    Vance Richards
    @VanceRichards

    Gary McVey (View Comment):
    Decaf coffee is just as much a lie

    My father-in-law used  say of decaf, “Don’t give me any of that communist junk.”

    • #43
  14. F. L. Booth Member
    F. L. Booth
    @FLBooth

    Quietpi (View Comment):
    If I recall correctly from my mammalogy class, decades ago, the animal with an alimentary system most like humans is… ready for this? The bear.

    With the exception of a couple of scavengers, hyenas for one, no carnivore eats the meat of a carnivore. I’ve eaten both Black bear, an omnivore, and Brown bear (grizzly), a strict carnivore, and I have no intention of eating either one again, but the Black would certainly be my preference. 

    • #44
  15. CarolJoy, Above Top Secret Coolidge
    CarolJoy, Above Top Secret
    @CarolJoy

    Gary McVey (View Comment):

    Keith Rice (View Comment):

    Gary McVey (View Comment):

    Vegetarians and vegans are part of families like everyone else and restaurants are making some minor effort to put some additional items on a menu so everyone in a group of five or six has something they can order. I don’t see it as political, or an attempt to sway their image. As one example, my local Italian place here isn’t part of a national chain, and they’ve added a couple of things like eggplant parmigiana and salads; not exactly Saul Alinsky food.

    Sometimes a cup of cole slaw is just a cup of cole slaw.

    That’s exactly it, while vegans may not be close to their target market they often exert selection privilege as to where to eat when in a group.

    That puts it in power terms that may not always be 100% justified; after all, if the vegans (who are a minority within vegetarians) had steering power they’d get mom and pop to go to (at the very least) a vegetarian place. This is more likely to come up (IMHO) as a consolation prize: “We know Vito’s is not your favorite, but you liked their pesto pasta last time”. “True…and they also have a great tomato salad. Give it a try, it’s good”.

    When I was a kid, Catholic families like ours exerted tremendous selection privilege every meatless Friday. In the northeast and the midwest, at least, we were the joy of every fish market.

    Also some families have members who suffer with hemachromatosis, an inherited  condition that puts serious limits on  the amount of iron that they should eat. I really was happy when Carl’s added a meat free sandwich, as both of us could then eat there. Also, unlike many  a much pricier restaurant’s meat free burger, M thought it tasted great!

    I applaud those places that are doing this. And I imagine it helps out parents who now have a “woke” teenager in their midst, so they can do a family night out with a lot fewer complaints.

    • #45
  16. PHCheese Inactive
    PHCheese
    @PHCheese

    It would be ok as long as it has Cheese on it.

    • #46
  17. Steve C. Member
    Steve C.
    @user_531302

    I’m a vegetarian, I don’t eat meat.

    Don’t worry. We’re having lamb. 

    • #47
  18. danok1 Member
    danok1
    @danok1

    Vance Richards (View Comment):

    Gary McVey (View Comment):
    Decaf coffee is just as much a lie

    My father-in-law used say of decaf, “Don’t give me any of that communist junk.”

    To paraphrase the great Ron Swanson: “Decaf coffee is water pretending to be coffee. Avoid it.”

    • #48
  19. Kay of MT Inactive
    Kay of MT
    @KayofMT

    What if your doctor has told you not to drink or partake of caffeine any more?

    • #49
  20. Steve C. Member
    Steve C.
    @user_531302

    Kay of MT (View Comment):

    What if your doctor has told you not to drink or partake of caffeine any more?

    Get a second opinion. Immediately.

    • #50
  21. Kay of MT Inactive
    Kay of MT
    @KayofMT

    Steve C. (View Comment):
    Get a second opinion. Immediately.

    I cheat, and in the mornings fill a cup with milk, pop in micro-wave to heat, then drop a teaspoon of instant coffee in it. Gives me the illusion of having my morning coffee.

    • #51
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