Drag Queen Mother’s Day Ahoy!

 

There are certain foods in America that conjure up thoughts of mom – apple pie (of course) and fresh-baked chocolate chip cookies. I’m sure we all have fond memories of our respective childhoods. Like on Mother’s Day when our fathers used to put on one of mom’s dresses and high heels and make-up and sally forth to the kitchen to cook up a batch of chocolate chip cookies. Ah, those were the days.

Thankfully, the good folks at Chips Ahoy! are here to remind us all of those cherished moments. This Mother’s Day on Twitter, the marketing geniuses at Chips Ahoy! decided that a drag queen promoting their cookies was simply the most respectful way to celebrate mothers and women. Well, I say it’s about time. For too long, Mother’s Day has been set aside for only cis-gendered women when it’s clear that men who long to be women or momentarily pretend they’re women by dressing up affecting a flamboyant caricature of real women have been oppressively excluded.

Why the sudden marketing epiphany to celebrate the contributions to American life and culture that drag queens have made? Who cares. Let’s just all be thankful that Chips Ahoy! has joined the ranks of other woke companies — like Starbucks, Target, Audi, and Gillette. But to be fair, I am curious whether the executives and marketing team at Chips Ahoy! are applying their marketing funds in an equable fashion for other woke causes, specifically:

  • Promoting transgender identities for children
  • Promoting a woman’s right to choose
  • Promoting reparations for slavery
  • Combating systemic racism
  • Combating white privilege
  • Combating the patriarchy
  • Promoting gender neutral, multiple-stall bathrooms
  • Promoting undocumented immigration
  • Promoting the Green New Deal
  • Promoting much higher income tax rates for C-level executives
  • Advocating that certain harmful religious or political speech on college campuses should be limited
  • Promoting the efforts of Antifa
  • Promoting democratic socialism
  • Promoting the confiscation of firearms

I apologize if I’ve left out a few causes. I look forward to hearing from the marketing folks at Chips Ahoy! and hope that they can convince me of their complete wokeness, wokieness, wokityness…whatever — or if they feel that excluding these other most noble causes are somehow not worthy of their marketing dollars.

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There are 31 comments.

  1. 1
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  1. Member

    Their cookies sucked, anyway.

    • #1
    • May 13, 2019, at 11:59 AM PDT
    • 8 likes
  2. Moderator

    That’s a brand new hashtag there.

    • #2
    • May 13, 2019, at 12:10 PM PDT
    • 3 likes
  3. Thatcher

    Stina (View Comment):

    Their cookies sucked, anyway.

    At least it isn’t a brand that I might buy.

    • #3
    • May 13, 2019, at 12:53 PM PDT
    • 4 likes
  4. Member

    Get Woke.

    Go Broke.

    • #4
    • May 13, 2019, at 1:21 PM PDT
    • 4 likes
  5. Member

    Does this really help sell cookies? Oreo went for the full rainbow, but not for Mother’s Day.

    Mrs. Fields has better cookies and I am pretty sure she was always female

    • #5
    • May 13, 2019, at 2:04 PM PDT
    • 4 likes
  6. Member

    When I think of drag queens, I think of The Little Old Lady from Pasadena.

    • #6
    • May 13, 2019, at 3:25 PM PDT
    • 4 likes
  7. Member

    On second thought, transgender marketing is nothing new . . . 

    • #7
    • May 13, 2019, at 3:54 PM PDT
    • 4 likes
  8. Member

    In other words, Chips Ahoy! has added nuts to Their cookies. 

    • #8
    • May 13, 2019, at 4:50 PM PDT
    • 8 likes
  9. Member

    I am so grateful that I have never, ever, bought those cookies and never will.

    • #9
    • May 13, 2019, at 6:01 PM PDT
    • 1 like
  10. Member

    Having swung over to the other side myself (low-carb, that is) and already viewing cookies as inherently evil, such a move by Chips “Ahoy Sailors” doesn’t surprise me. In fact, I’m a little suspicious of the androgynously named “Pecan Sandies” as well. 

    • #10
    • May 13, 2019, at 7:30 PM PDT
    • 4 likes
  11. Member
    Brian Watt Post author

    Randal H (View Comment):

    Having swung over to the other side myself (low-carb, that is) and already viewing cookies as inherently evil, such a move by Chips “Ahoy Sailors” doesn’t surprise me. In fact, I’m a little suspicious of the androgynously named “Pecan Sandies” as well.

    I confess that I’m a Pecan Sandies man. There. I’ve said it.

    • #11
    • May 13, 2019, at 8:44 PM PDT
    • 2 likes
  12. Contributor

    Brands are celebrated for being “edgy” on Twitter, so they hand off valuable IP to former Buzzfeed interns who believe they embody the courage and inclusivity required in these dark days. Among their conviction is the belief that Drag is a wildly popular form of entertainment that says Important Things and also provides useful reaction gifs when you need to clap back.

    I’m waiting for drag to become problematic. The cultural appropriation, the equation of female-presenting people with “cis” styles inflated to baroque proportions, the use of a “trans” identity as a performative costume. These are literally violent acts. Do better.

    • #12
    • May 13, 2019, at 9:08 PM PDT
    • 11 likes
  13. Member

    The influence of LGBT is only spreading with each new success.

    • #13
    • May 13, 2019, at 9:39 PM PDT
    • Like
  14. Thatcher

    I have thought that drag was kind of boring since Uncle Miltie.

    Flip Wilson pulled it off, but then Geraldine was an actual character.

    • #14
    • May 14, 2019, at 2:23 AM PDT
    • 2 likes
  15. Member

    Percival (View Comment):

    I have thought that drag was kind of boring since Uncle Miltie.

    Flip Wilson pulled it off, but then Geraldine was an actual character.

    Never liked drag myself except the hilarious Michael Hurst bit on “Hercules” … normally it seems kind tragic.

    • #15
    • May 14, 2019, at 9:20 AM PDT
    • 1 like
  16. Thatcher

    James Lileks (View Comment):

    Brands are celebrated for being “edgy” on Twitter, so they hand off valuable IP to former Buzzfeed interns who believe they embody the courage and inclusivity required in these dark days. Among their conviction is the belief that Drag is a wildly popular form of entertainment that says Important Things and also provides useful reaction gifs when you need to clap back.

    I’m waiting for drag to become problematic. The cultural appropriation, the equation of female-presenting people with “cis” styles inflated to baroque proportions, the use of a “trans” identity as a performative costume. These are literally violent acts. Do better.

    JamesL,

    Edgy..inclusivity..drag..gifs..cultural appropriation..trans..cookies..I don’t feel so good.

    Buy the cookies!? I don’t even want to think about the cookies.

    Regards,

    Jim

    • #16
    • May 14, 2019, at 11:10 AM PDT
    • 5 likes
  17. Thatcher

    Darn, I could’ve gotten flowers if I dressed in drag Sunday . . .

    • #17
    • May 14, 2019, at 12:57 PM PDT
    • 3 likes
  18. Member

    Stad (View Comment):

    Darn, I could’ve gotten flowers if I dressed in drag Sunday . . .

    Never, you couldn’t disguise yourself Stad, you will always look like a male, even at 92.

    • #18
    • May 14, 2019, at 3:42 PM PDT
    • 1 like
  19. Coolidge

    Mothers come in all shapes, sizes, colors…some gave birth, some didn’t. But one thing a mother definitely isn’t…a man…that’s a Dad. So while some ad exec thought it would be brilliant to go as far left and edgy as possible to sell cookies, they missed a huge opportunity to reach -everyone- by showcasing what real Moms look like. This ad had zero to do with motherhood. Dads get their day in a few weeks. (If they want to celebrate Dads in dresses…well, maybe give away some therapy with the cookies. ) 

    • #19
    • May 14, 2019, at 8:30 PM PDT
    • 4 likes
  20. Member

    Stad (View Comment):

    Darn, I could’ve gotten flowers if I dressed in drag Sunday . . .

    …And you would’ve been absolutely fierce, like these gals.

    I said it before, and I’ll say it again: A man in a dress will never not be funny.

    • #20
    • May 15, 2019, at 5:15 AM PDT
    • 5 likes
  21. Thatcher

    Kay of MT (View Comment):

    Stad (View Comment):

    Darn, I could’ve gotten flowers if I dressed in drag Sunday . . .

    Never, you couldn’t disguise yourself Stad, you will always look like a male, even at 92.

     

    What if I wore a Dolly Parton wig?

    • #21
    • May 15, 2019, at 5:47 AM PDT
    • 2 likes
  22. Thatcher

    You’re not supposed to laugh anymore. You are supposed to applaud and marvel at the bravery.

    • #22
    • May 15, 2019, at 5:47 AM PDT
    • 2 likes
  23. Member
    Brian Watt Post author

    Michael Brehm (View Comment):

    Stad (View Comment):

    Darn, I could’ve gotten flowers if I dressed in drag Sunday . . .

    …And you would’ve been absolutely fierce, like these gals.

    I said it before, and I’ll say it again: A man in a dress will never not be funny.

    The Pythons and others who have dressed up as women for comedic effect are quite different than the drag queen in the video above or the men who want to be women and dress in drag not for comedic effect but for their own sexual titillation and to openly declare their gender fluidity. Their behavior isn’t funny. It’s disordered and disturbing. 

    • #23
    • May 15, 2019, at 5:48 AM PDT
    • 2 likes
  24. Member

    Stad (View Comment):
    What if I wore a Dolly Parton wig?

    Nah, you haven’t the chest for it.

    • #24
    • May 15, 2019, at 5:58 AM PDT
    • 2 likes
  25. Thatcher

    Kay of MT (View Comment):

    Stad (View Comment):
    What if I wore a Dolly Parton wig?

    Nah, you haven’t the chest for it.

    But I do have the belly to look pregnant . . .

    • #25
    • May 16, 2019, at 5:59 AM PDT
    • 1 like
  26. Member

    Percival (View Comment):

    You’re not supposed to laugh anymore. You are supposed to applaud and marvel at the bravery.

    • #26
    • May 16, 2019, at 7:16 AM PDT
    • 1 like
  27. Member

    Good grief, where are peoples brains? If a he/she is capable of raping a woman are you going to put it in with women?

    • #27
    • May 16, 2019, at 8:58 AM PDT
    • 1 like
  28. Member

    Kay of MT (View Comment):

    Good grief, where are peoples brains? If a he/she is capable of raping a woman are you going to put it in with women?

    While they were pontificating on the openness of their minds, their brains fell out.

    • #28
    • May 16, 2019, at 9:22 AM PDT
    • 2 likes
  29. Member

    Brian Watt (View Comment):

    Michael Brehm (View Comment):

    Stad (View Comment):

    Darn, I could’ve gotten flowers if I dressed in drag Sunday . . .

    …And you would’ve been absolutely fierce, like these gals.

    I said it before, and I’ll say it again: A man in a dress will never not be funny.

    The Pythons and others who have dressed up as women for comedic effect are quite different than the drag queen in the video above or the men who want to be women and dress in drag not for comedic effect but for their own sexual titillation and to openly declare their gender fluidity. Their behavior isn’t funny. It’s disordered and disturbing.

    And it threatens the comedic value of the cross-dress, especially in theater.

    I mean, a great number of Shakespeare’s plays are tongue-in-cheek inversions of men playing women on stage.

    • #29
    • May 16, 2019, at 9:24 AM PDT
    • 1 like
  30. Moderator

    Stina (View Comment):
    I mean, a great number of Shakespeare’s plays are tongue-in-cheek inversions of men playing women on stage.

    • #30
    • May 16, 2019, at 9:31 AM PDT
    • 2 likes
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