Contributor Post Created with Sketch. It’s Scold Season

 

“In a sort of ghastly simplicity we remove the organ and demand the function. We make men without chests and expect of them virtue and enterprise. We laugh at honour and are shocked to find traitors in our midst. We castrate and bid the geldings be fruitful.” — C.S. Lewis, The Abolition of Man

The recent ad by the Gillette razor company telling us men to be more like what the people at Gillette think we should be has certainly sparked debate. However, what’s missing from that advertisement (and most of the conversation it has created) is any information or guidance as to how men can learn to act like the honorable, forthright, compassionate, and brave leaders we should be (and occasionally are).

It’s not enough to say “Be better at being a man, men,” you must also have a pathway to success in place as well. Telling someone to straighten up and fly right, without guidance as to how they should do it, will not make a change in someone else’s life. When we tell someone they’re misbehaving, but we don’t take the time to demonstrate a better way of doing things, we aren’t improving their life, we’re merely expressing our frustration at how they are behaving. We’re doing it for us, not for them.

If Gillette truly cared about how today’s men are behaving, they would invest their money in ways to prevent absentee fathers or support programs to create role models for men and boys of all ages. If we want men to be good fathers and to respect and honor women, we need to have role models who exemplify the behavior that Gillette and others want from us.

Instead, we’re told to do better, and the rest is up to us. Gillette’s concern, therefore, isn’t actually about the welfare of men. Rather, their concern is for their own moral rectitude. By posting an ad that scolds men for their bad behavior, they can flip the switch on the virtue signal and tell everyone they did something to make this world a better place.

Without actually doing anything at all.

This is role-model gap represents a huge opportunity for conservatives, and especially conservatives of faith. We have those role models in abundance: They are scattered all throughout our communities and our scriptures. We have heroes, actual larger-than-life heroes, who can show us how to become men who care and protect both themselves and the world around them.

The progressives? After years and years of telling others how to live their lives, all that remains for male role models on the left are Pajama Boy, Colin Kaepernick, and Harvey Weinstein.

With that as the opposition, I like our chances in this fight.

We can win the war on men. All we need to do is charge into battle, and fight like we have something worth fighting for.

There are 3 comments.

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  1. Rodin Member

    Bravo!

    • #1
    • January 20, 2019, at 12:05 PM PST
    • 1 like
  2. DonG (Biden is compromised) Coolidge

    We used to have institutions for helping to civilize boys: scouts, team sports, churches, movies, fraternal organizations, academia, cultural role models, … The passage of time and the Leftists have eviscerated those. What to do? I like the idea of rekindling from the faith-based right.

    • #2
    • January 20, 2019, at 1:31 PM PST
    • 3 likes
  3. Ansonia Member
    Ansonia Joined in the first year of Ricochet Ricochet Charter Member

    Fathers who love their sons, and are there and involved in their lives; and those institutions you mention, rekindled from the faith based right, are the only natural forces that can channel a boy’s masculinity in a way that helps him to be a civilized and good man.

    Your link to what psychology today has to say about the Promise Keepers really helps me understand what it is about this ad that so irritates me. First the left sells society ideas that greatly increase a problem. In this case, the ideas sold to us were the Sexual Revolution, diminished church involvement, Women’s Liberation, the benefits of easy “no fault” divorce and acceptance of an increased indulgence in substance abuse. These all had a part in bringing about the fatherless homes that made for more angry, hurt and confused sons acting out their alienation by abusing whatever power they had.

    Then the left denies that there is a problem, and gets everyone else to deny it too. Hence the scorn and hostility directed by the left at the Promise Keepers. (I remember it.) Then Heffner escapes his self-made, animal-scat smelling prison of a mansion by croaking. Weinstein, and a number of the Weinstein types running on either current, are exposed; making the problem, the power abuse—but only the half of it for which men are responsible—impossible to continue to deny.

    Then the left goes to work associating that power abuse solely with males and with the kind of male behavior that, for so long, prevented there being as much of it. This ad is a small example of that work. In it, fathers barbecuing for their families are made to look like the husband version of stupefied Stepford wives, and to sound like Druids getting ready for a human sacrifice. Smoke billows up from grills as these dads condone the Lord-of-the-Flies behavior we’re shown their sons demonstrating. They chant “boys will be boys” in unison while the mob chases a boy to be (we imagine) beaten up and humiliated, if not killed. (We’ve already been pre-conditioned by the Left, for years, to see this hunted child as gay or trans-gender.) This is followed by scenes of white men sexually intimidating women as the Left continues to tell us, from their illusory perch on the moral high ground, how opposed they are to this chimera they’ve created and want to sell to us as the explanation for an increase in boorish, savage and nihilistic behavior ( which, they’ve conditioned us to believe, has only increased in males, specifically white males.)—an increase that we aren’t to remember just happened to occur, of course, as the number of dads living with their children, never mind barbecuing for them, drastically dwindled under the influence, and implementation, of…..wait for it….bad ideas from the Left about the meaning and virtue of freedom. The Left tells us about “toxic masculinity”.

    • #3
    • January 20, 2019, at 2:44 PM PST
    • 2 likes

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