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The Biscuits baseball team, the Tampa Bay Rays’ Double-A affiliate, sponsored a clever satire of millennials last week. The team offered a Millennials Night with avocado burgers, napping and selfie stations, and participation ribbons for everyone who came. Naturally, the agenda caused a backlash, with coverage on Twitter and several news outlets.
Mind you, most of the team is manned with millenials, and they thought the theme was funny. The reaction by millennials in the area was mixed, to say the least, which only demonstrates the perception that they have no sense of humor. Melissa Warnke, vice president of the Public Relations Council of Alabama had this to say:
From a PR professional’s perspective, they’re kind of accomplishing what all of us want to accomplish, and that is people talking about your organization, not only here locally, but it’s got a lot of reach outside of our own community, outside of our state as well.
The millennials who reacted defensively are probably the same ones who don’t see the opportunities that the world offers to them and instead see themselves as victims. Even America’s favorite pastime doesn’t offer a safe space. In fact, it’s possible that the satire hit too close to home.
So I’m curious: if you’re a millennial, are you offended? If you’re not a millennial, what is your reaction? Maybe, just maybe, a few millennials will realize there is some truth to the stereotype presented. Then again, maybe not.