Ricochet is the best place on the internet to discuss the issues of the day, either through commenting on posts or writing your own for our active and dynamic community in a fully moderated environment. In addition, the Ricochet Audio Network offers over 50 original podcasts with new episodes released every day.
I had my semi-annual dental cleaning a couple of days ago, and as I spoke with my hygienist and dentist, I thought of something the dental profession needs: Good PR. Not just good PR, but flashy good PR, and what better PR is there than a good musical? I mean look what Kiss Me, Kate! did for touring actors or Lend Me a Tenor did for opera singers or what A Chorus Line did for Broadway performers or what The Greatest Showman did for circus hucksters or La La Land did for Hollywood performers or what The Blues Brothers did for blues bands or…um…what the “Poor Judd is Dead” song did for Harvey Weinstein types in Oklahoma. (All of the sudden, I’m realizing how self-focused that this whole business is.)
Anyway, the point is, that a good musical could be great PR for dentistry. When we currently think of musicals and dentistry, what currently comes to mind? You immediately thought of Little Shop of Horrors, didn’t you? First, the dentist is only a peripheral character in that musical, and even more so in the original movie the musical is based on. Second, this character is not good PR for dentistry, not by a long shot. No, we need something much better, much more positive.
Some of the scenes I am imagining go like this:
- A full-on Busby Berkeley-style song-and-dance number involving dental hygienists singing a song that might have words or a chorus that might include:Brush, Brush, Brush your teeth,
And floss them every day.
Brush, Brush, Brush your teeth,
And wipe the plaque away…
- In the dance number, it might involve a chorus line dressed as teeth with the hygienists pulling pristine white silk ropes between them for the “Floss” part.
- Of course, there has to be a dramatic love song, so why not something that starts:I love…my teeth…In…my mouth
And I want to keep them that waaaaaayyyy!
- There could be a song or dance number highlighting some of the nifty new technologies, or perhaps a number for each. For instance, the 3-D X-Ray machine, or the 3-D printers for creating polymer or glass fillings or crowns that are made while you wait.
- And the comedic relief character, a vampire looking for a good all-night dental clinic.
The main thing is to make the dentist’s office a less scary place for people. Instead of feeling anxiety, let’s have them go into the dentist’s office smiling and humming catchy tunes. Use your imagination. Who is in, and what have you got?