What Your Hospital CEO Is Thinking

 

I’m currently in Charlotte, NC, working as a document review attorney. My current case involves hospitals and insurance companies, and my job is to look through thousands of emails in the inboxes of various executive and operational officers. There’s the confidential information that pertains to the case (which obviously I won’t be talking about), the day-to-day minutia of running any business (“So and so is training their replacement because while diligent and hard working, they are not a model of change-friendly leadership” is a masterful bit of corporate-speak), and the personal correspondence that probably shouldn’t have been sent from one’s work email (“My real estate agent is so lazy and lacking initiative he should be a government bureaucrat!”). But there’s also plenty of non-confidential information, from Wall Street Journal articles to slides of public presentations, and that information paints a picture of the medical industry today that I found fascinating, and I think Ricochet will too.

First and foremost, hospitals are well aware that health-care is too expensive, too hard to get, opaque in its pricing, and often wasteful in its execution. Further, they recognize that their options are either to improve themselves or be replaced by more consumer-friendly options. Chief among these ideas is the idea of moving away from “fee-for-service” models, where they are paid the services performed, to a “fee-for-value” model, where they are paid for improving the patient’s situation. Part of this is by reducing complications, a trend that Medicare is pushing by penalizing hospitals that have too many hospital-caused complications.

For example, vaporator-acquired pneumonia effects ~2 percent of inpatients, and it can be completely eliminated by following proper procedures, like leaving the patient’s head elevated at 30 percent. Unfortunately for the patients, it’s a complication that is accepted as “just one of those things that happens” in far too many hospitals. One hospital solved the problem by educating every single person who dealt with patients on vaporators — not just the doctors and nurses — on how to prevent the infection, and it literally took a department proving that a zero percent infection rate could be achieved before the rest of the hospital believed it was possible. They say that science improves one funeral at a time, but it’s supposed to be the out of date scientists — not their patients — who do the dying.

Another way of providing “fee for value” instead of “fee for service” is through the use of bundling. Say that your mechanic worked like a hospital. When you got an oil change, you’d pay one bill for the shop, another for the engine mechanic, and perhaps another for the oil specialist. Bundling is the radical idea of selling the $35 oil change as one service with a fixed, up-front fee, and increasingly, insurance companies are insisting on bundling healthcare services, leaving the hospital with the risk of the cost of the procedure going out of control (which makes sense, as they’re the ones with the greatest ability to keep prices from spiraling out of control).

Of course, that brings us to another radical idea in the health-care industry: activity-based costing. Ask your hospital how much anything costs and they don’t know. There’s a “chargemaster” program that spits out numbers, but the secret is that no one pays that price, and the logic used to set it often revolves around doubling or tripling the price in order to negotiate it down. To use the oil change example, if the mechanic billed like a hospital, the chargemaster would take the $25 it cost ten years ago, multiply it by 2 percent for inflation, quadruple that to have a list price of $100, knock it down to $50-70 for the insurance companies (depending on how well they could negotiate), and if I walked in and told them I was paying cash, they’d give me a discount and charge me $40. (To finish the analogy, the profit they made on the insurance companies would make up for the losses they take when Medicare only pays them $20 and Medicaid only pays $12.) Activity-based costing is the crazy idea of figuring out how much things actually cost. This can literally mean getting guys with stopwatches to observe how long each person spends working on the procedure and how many supplies they use. And it’s completely necessary due to yet another development in the health care industry: Consumers actually paying attention to costs.

Obamacare means that many people have much, much higher deductibles than they used to, and thus they’re paying a lot more attention to the costs of procedures. This has hospitals worried. You see, some routine items of care, such as medical imaging, have traditionally been a hospital’s “profit centers” — a fancy name for charging too much in order to make up for losses elsewhere. Unfortunately for the hospitals, many of these are things that can be done in free-standing outpatient units, and the most innovative of those units are putting their bundled prices online so consumers can comparison shop. After all, who wouldn’t skip the $1000 ultrasound at the hospital when a medical imaging center can do it for $750. Because it’s not an emergency, you do that comparison shopping at home. The Expedia.com model is coming to healthcare, and it will kill the inefficient hospitals as thoroughly as it did airlines.

Now, I sort of knew most of this from my parents: an ultrasound tech and a nurse. But actually seeing how the sausage gets made has been extremely cool, and I hope y’all have enjoyed this peek into the world of healthcare.

Published in Healthcare
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  1. RufusRJones Member
    RufusRJones
    @RufusRJones

    Mike-K (View Comment):

    Amy Schley (View Comment):
    I imagine the idea was that over time, you’d just bargain for a higher RVS instead of negotiating for every procedure?

    The fatal error that the medical associations made in the 70s and 80s was to press for UCR fees. That means “Usual, Customary and Reasonable fees.” It was a strong inflationary influence and killed the fee for service practice. Before that, when I first began in practice (I’m old now if you hadn’t guessed), the standard was “Indemnity Insurance” for medical. What it did was pay a flat fee for a procedure. Let’s say $500 for an appendectomy. Hospitals also tended to bill daily rates that were all inclusive. It might be $90/day or $500 for ICU. In fact ICUs came along about 1965 when I was still a student. The Mass General still did not have an ICU that year, at least for surgery. The RVS, at that time, was a guide and there was no obligation to stick to the set fee as a maximum. Of course, you had to find patients willing to pay extra if you were good.

    The UCR was a disastrous change and the push to cover routine care came largely from pediatricians who were competing with Kaiser in California. I was an officer in CMA and AMA at the time. Several times I spoke out against it but it was like watching a train head for the open switch. Not that I was all that wise as I still did not see how bad it would get.

    For a while, insurance would pay for things in the hospital but not if you were an outpatient. That led to abuse of the admitting system as everyone wanted their colonoscopy as an inpatient so insurance would pay. Much of this was patient driven, not from doctors. Tragedy of the Commons stuff.

    DING DING DING!

    I can’t wait for the collapse of all of the Western Bond markets. It will be glorious.

    • #61
  2. RufusRJones Member
    RufusRJones
    @RufusRJones

    Chris Campion (View Comment):
    I worked in a hospital’s budget and finance office. Hospital financials are an extremely complex thing, but in the state I worked in, the hospital’s had to manage their budget to a target margin, a ridiculously tight one, like 3%-4%.

    For a billion-dollar enterprise like a large state hospital, that means you have to forecast next year’s budget the year prior, to an extreme degree of accuracy. Amy mentions “profit centers”, and hopefully, I’m not reading into the idea that profits are somehow horrifying, but in the hospital, everything was labeled a cost center, which was, basically, departments. About 600 of them. Every one of them had to have its own budget estimated, annually.

    What makes revenue and cost forecasting so difficult is not just the mix of procedures a hospital is likely to provide, it’s the mix of payers, and the impact of Medicare/Medicaid reimbursements that makes the payment system so freakishly insane.

    It’s a longer conversation than what Amy described, and much more complex. Health care is expensive for a lot of reasons. Treatments might be overdone due to liability avoidance. People go to the ER when they don’t need to. We expect Cadillac treatment at the hospital, for everything, when we’re paying Yugo insurance premiums.

    Etc. Don’t care what the CEO is thinking, though – they have a fiduciary responsibility to the institution, so of course they care about the money. If costs start exceeding revenues, on that very tight margin, and labor being the largest cost in any hospital, well, the first thing they cut are people. Who are the highest paid people in the hospital, as a bloc?

    Doctors and nurses.

    How will that work out for patients?

    The USSR collapsed for similar reasons.

    • #62
  3. RufusRJones Member
    RufusRJones
    @RufusRJones

    Mike-K (View Comment):

    Full Size Tabby (View Comment):

    La Tapada (View Comment):

    Obamacare means that many people have much, much higher deductibles than they used to, and as such they’re paying a lot more attention to the costs of procedures.

    A silver lining! This is great to hear. (We are part of a health care cost sharing program, so we are comparison shopping too.)

    Welcome to the Queen City, Amy!

    I have been amused for a couple of years that an unexpected side effect of the crappier insurance coverage that people get under Obamacare is that the medical system is actually getting some of the market-based input that free-marketeers have wanted for a long time.

    I absolutely agree. Cash based practice is growing and even cash based surgical practice is growing. The busiest hip replacement surgeon in Newport Beach CA dropped all insurance and Medicare, the only option if you are going to charge cash, and now charges what Medicare used to pay him, which was about 20% of his billed charges. I attended the Geriatric Society meeting a few years ago. I met a young woman who was the only fellowship trained geriatrician in central Iowa. Almost all Geriatrics programs are in university setting because Medicare does not pay enough to support a private practice in Geriatrics. She had been getting harassed by Medicare for seeing her elderly home-bound patients too frequently.

    She dropped Medicare, which sounds suicidal for Geriatrics. She practiced for cash, Visa and Mastercard and was making a decent living.

    I LOVE THIS.

    • #63
  4. RufusRJones Member
    RufusRJones
    @RufusRJones

    It would be good to have someone come in and break that economic power. Competition is, after all, the cure for such monopolistic costs. Conceptually, we might imagine government doing this, but since that monopoly power is granted by the political system itself, it’s not where the solution can be sought.

    I want Bezos to be the deflationary nightmare that saves The Republic from it’s self.

    • #64
  5. Mike-K Member
    Mike-K
    @

    Fritz (View Comment):
    This leapt out at me because the same hospital whose employee doctors gave my wife the chance to live about four years, with mostly tolerable quality of life, following her diagnosis of inoperable pancreatic cancer has been in the news for complications patients have suffered from infections following endoscopic procedures

    This reminds me of a study done years ago, when I was still involved in Quality Assessment in Medicine. A hospital in Philadelphia had a some poor outcomes but a pretty good cardiac surgery group. Another hospital in the city had poor outcomes by the cardiac surgery group. The second hospital hired the cardiac surgery group of the other hospital. In essence, they traded cardiac surgery groups. Both improved their outcomes. The one with poor outcomes, improved with the better surgeons. The hospital with better outcomes did almost as well with the weaker surgery group. The problem is multifactorial.

    • #65
  6. TheRightNurse Member
    TheRightNurse
    @TheRightNurse

    DrR (View Comment):
    I would like to offer some correction to the post.

    I suspect that the “vaporator” the author was referring to is the mechanical ventilator (my apologies, but that is not the way that type of medical equipment is ever called), and “vaporator-related pneumonia” is ventilator-related pneumonia (VAP). That particular complication of the multitude of critical illnesses has been vexing pulmonary and critical care community for decades. Even though measures such head of the bed elevation to 30 degrees, among others, has been shown to decrease the rate of VAP, none of the interventions that we have implemented in the last 10 years allowed for complete eradication of VAP (albeit, degreased its frequency in the institutions that have seriously focused on high quality care).

    I find the post, aiming to address extremely complicated matters of hospital component of our complex healthcare system (just stating), lacking sufficient depth.

    Very much so.  Ventilator-based comolications arise from much more than just a 30 degree HOB.

    Also, “value based purchasing” which you seem to endorse is a lie.  It is one of the many catch phrases of “Meaningful Use”; a government program primarily intended to reduce Medicare costs and turn more costs back to the hospitals while also tracking patient data.

    This post could have used more experience in actual hospitals and less corporate speak and suppositions.

    But I suppose it’s worth the exposure.  People should know how the sausage is made.

    • #66
  7. Mole-eye Inactive
    Mole-eye
    @Moleeye

    Amy, congratulations!  You are practicing law, something you once feared you might never do.  (We elephants never forget!)   Good for you!

    • #67
  8. Ontheleftcoast Inactive
    Ontheleftcoast
    @Ontheleftcoast

    RufusRJones (View Comment):
    We are ruled by morons.

    The Stupid Party and the Evil Party.

    • #68
  9. Amy Schley Coolidge
    Amy Schley
    @AmySchley

    TheRightNurse (View Comment):

    DrR (View Comment):
    I would like to offer some correction to the post.

    I suspect that the “vaporator” the author was referring to is the mechanical ventilator (my apologies, but that is not the way that type of medical equipment is ever called), and “vaporator-related pneumonia” is ventilator-related pneumonia (VAP). That particular complication of the multitude of critical illnesses has been vexing pulmonary and critical care community for decades. Even though measures such head of the bed elevation to 30 degrees, among others, has been shown to decrease the rate of VAP, none of the interventions that we have implemented in the last 10 years allowed for complete eradication of VAP (albeit, degreased its frequency in the institutions that have seriously focused on high quality care).

    I find the post, aiming to address extremely complicated matters of hospital component of our complex healthcare system (just stating), lacking sufficient depth.

    Very much so. Ventilator-based comolications arise from much more than just a 30 degree HOB.

    And if you’ll notice, I described 30 degree HOB as one of the proper procedures for everyone to learn about, not the only one.

    A quick Google search doesn’t turn up the exact article I saw in document review, but there are hospitals that have managed to get their VAP rates to zero for extended periods of time:

    https://www.ahcmedia.com/articles/79394-how-a-hospital-brought-vap-rates-to-zero

    Using easily adaptable tools and steps that led to the reduction in the use of sedation and the amount used with patients, the hospital was able to bring down VAP rates in the intensive care unit to nothing, and keep them there for an extended period of time.

    https://acphospitalist.org/archives/2007/09/vap.htm

    “Getting information back to physicians is key,” said Lynn Cooman, MD, vice president of medical affairs at the 190-bed Mercy Medical Center Merced in Merced, Calif. Otherwise, she said, the efforts can come off as just the “initiative du jour.” When physicians found out the hospital had gone 12 months VAP-free, she said, it was a wake-up call about the initiative’s positive effects.

    The idea of getting to zero for VAP has changed the landscape of what’s possible. When a VAP does occur, it is usually because the patient is particularly high risk and can’t have the head elevated or has problems with oral bleeding or reintubation, said Karen Dike, director of critical care services at Bryan LGH. “It’s been a cultural change … because now VAP is not seen as inevitable,” she said.

    http://www.infectioncontroltoday.com/articles/2011/12/driving-down-vap-rates-one-hospitals-success-story.aspx

    “We have not completely eliminated cases of ventilator associated pneumonia, but we have gone periods of up to 18 months with zero cases,” Farber says. “Patients in the ICU are getting more complex.”
    Since 2004, the hospital has reported 100 percent or compliance with the ventilator bundle protocol (except for 2005 and 2009, where compliance was at 99 percent).

     

    • #69
  10. TheRightNurse Member
    TheRightNurse
    @TheRightNurse

    Amy Schley (View Comment):
    And if you’ll notice, I described 30 degree HOB as one of the proper procedures for everyone to learn about, not the only one.

    A quick Google search doesn’t turn up the exact article I saw in document review,

    Okay.  Since you’d like to fixate on one particular point of my comment, I can fixate on it as well: no, a quick search doesn’t turn it up.  It’s probably in a medical journal on critical care.  I also said that HOB was only one, I never said that you said it was the only one.  However, since you are so interested in VAP, let me discuss the finer points of prevention without having to use journal articles or theoretical medicine.  Let’s discuss actual practice.

    VAP is not inevitable in most cases.  As it has been said, the most acutely ill are most at risk as are those who are chronically on a ventilator (who are often developmentally disabled).  Some of the bundling procedures started many years ago and have largely made VAP a thing of the past.  A large portion of that is simple oral care and preventative measures, including ensuring that the ventilator tubing is drained of condensate frequently and positioned to prevent backflow.  Growth of microbiota is reduced or eliminated by frequent cleansing with chlorhexidine (Chloroprep, for those in need of a brand).  Most bacteria are not immune to chlorhexidine…yet.

    When you have patients that have a chronic tracheostomy, another complicating issue is cleanliness and sterilizing or replacing the inner cannula (the tube that goes into the hole).  Once you have a permanent stoma (hole), it’s less likely to get infected because the edges aren’t open.  However, as one would expect, it’s a hole straight into the trachea and into the lungs.  It is very, very easy to have anything non-sterile come in contact with it.  People with chronic trachs are also much more likely to have other factors that reduce immune function, reduce ability to express secretions, and put them into environments that are less than sterile with people who are not always medical professionals managing their treatment.

    I’ve been a nurse during the last 10 years.  I have watched the changing landscape for VAP.  It’s great to see research helping people.

    But please do let me know how you feel about Meaningful Use, tracking measures, CLABSI and CAUTI initiatives, as well as hospitals increasing rates of movement-related injuries with staff.

    …you know, from what you’ve read.

    • #70
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