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Some Solid Proof the NFL Is Losing the War

 

The Nielsen company said Tuesday the weekend’s nationally televised games averaged…

13.8 million viewers,

down from 14.8 million the week before,

down from 15.8 million the week before,

down from 16.3 million the week before.

Losing a million pairs of eyes-on-glass a week will definitely catch the attention of the advertisers.

So far, only a few local advertisers have dropped the NFL. But if this trend continues, expect some national brands to give up.

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There are 20 comments.

  1. Moderator

    Americans are just plain fed up with having politics forced on them everywhere.

    Years ago I listened to a discussion between Dana Carvey and Dennis Miller on their youthful days on the comedy club circuit, and they recalled their frequent encounters with this one comic who seemed to be everywhere. This comic had a mantra for success: Tell Joke, Get Paid, Stay on the Road. He didn’t do drugs, he didn’t party hardy like so many others, he kept his act clean but rapid fire, and he took work whenever offered, never taking his own success for granted. That was Jay Leno, and that ethic made him hugely successful. He understood both what the club bookers and audiences wanted, and he delivered it while keeping his ego and his animal lusts out of it.

    The NFL now is all about ego, animal lusts, and taking its own success as owed to them. They don’t want to work for it, and they don’t remember who really butters their bread: the fans. To heck with them.

    • #1
    • October 6, 2017 at 12:04 pm
    • 39 likes
  2. Member

    Last night all players on both teams stood for the anthem after a moment of silence for the Las Vegas victims. Unsurprisingly, ratings were up over the previous Thursday night game (12% over last Thursday).

    • #2
    • October 6, 2017 at 12:46 pm
    • 6 likes
  3. Member

    Granted, the product on the field is in decline as well. I’ve watched far less football over the past 5 years than previously, primarily because the game takes longer than necessary (too many commercials) and certain rules have become so convoluted even the refs can’t figure them out.

    But it is heartening to see the league and players are getting the message. We may never know what’s being said behind the scenes, but losing 3 million eyes in just a few weeks is bad for business and the only thing that can force a change.

    • #3
    • October 6, 2017 at 1:18 pm
    • 17 likes
  4. Member
    LC

    The American people vs the NFL, so of course the NFL is losing.

    • #4
    • October 6, 2017 at 1:51 pm
    • 18 likes
  5. Member

    Reaping what one sows it seems.

    • #5
    • October 6, 2017 at 2:42 pm
    • 13 likes
  6. Member

    Hoyacon (View Comment):
    Last night all players on both teams stood for the anthem after a moment of silence for the Las Vegas victims. Unsurprisingly, ratings were up over the previous Thursday night game (12% over last Thursday).

    Do you know how this was made to happen and do you know how the media commentary went? I’m totally out of this loop, no watching at all.

    • #6
    • October 6, 2017 at 3:04 pm
    • 2 likes
  7. Thatcher
    JcTPatriot Post author

    Bob Thompson (View Comment):

    Hoyacon (View Comment):
    Last night all players on both teams stood for the anthem after a moment of silence for the Las Vegas victims. Unsurprisingly, ratings were up over the previous Thursday night game (12% over last Thursday).

    Do you know how this was made to happen and do you know how the media commentary went? I’m totally out of this loop, no watching at all.

    Agreed. When I said, “The End” I meant it, the moment Jerry Jones’ knee touched the ground.

    • #7
    • October 6, 2017 at 3:16 pm
    • 7 likes
  8. Member

    The NFL is in the 4th quarter but hasn’t got to the 2 minute warning yet. But there has been a hell of a lot of unsportsmanlike conduct going on.

    • #8
    • October 6, 2017 at 3:29 pm
    • 9 likes
  9. Member

    The NFL players need to catch up on the news from Catalonia if they want to see true police brutality.

    • #9
    • October 6, 2017 at 3:33 pm
    • 9 likes
  10. Member

    Bob Thompson (View Comment):
    The NFL players need to catch up on the news from Catalonia if they want to see true police brutality.

    And I doubt these are local, more likely Spanish Army designated as police.

    • #10
    • October 6, 2017 at 4:08 pm
    • 1 like
  11. Member

    Bob Thompson (View Comment):

    Hoyacon (View Comment):
    Last night all players on both teams stood for the anthem after a moment of silence for the Las Vegas victims. Unsurprisingly, ratings were up over the previous Thursday night game (12% over last Thursday).

    Do you know how this was made to happen and do you know how the media commentary went? I’m totally out of this loop, no watching at all.

    There’s a short piece in the Daily Caller but I don’t see much else out there. I don’t think Pats-Bucs are any better draw than Packers-Bears, so perhaps the moment of silence followed by no grandstanding influenced some to stay tuned. But I’m not expecting a story on ESPN titled “Players don’t kneel, ratings up.”

    • #11
    • October 6, 2017 at 4:13 pm
    • 9 likes
  12. Member

    What war?

    • #12
    • October 6, 2017 at 6:11 pm
    • Like
  13. Inactive

    The King Prawn (View Comment):
    What war?

    The culture war rages all around us, but only lately have we been counting coup.

    • #13
    • October 6, 2017 at 9:09 pm
    • 1 like
  14. Member

    The President changed the topic from blacks killed by cops to young men sacrificing their lives and limbs while these millionaires posture. We must always change the language from their spin to ours, at least when we own the truth. We own it on urban gun violence as well.

    • #14
    • October 7, 2017 at 4:28 am
    • 5 likes
  15. Thatcher

    JcTPatriot:

    So far, only a few local advertisers have dropped the NFL. But if this trend continues, expect some national brands to give up.

    One quibble. If I was a national advertiser, I wouldn’t discontinue my NFL affiliation (who needs the headlines?)

    I would instead quiety, and ruthlessly, renegotiate my rate. 13.8 million people is still a lot of people- I just want them at 10 cents on the dollar to make my continued association worth my while.

    • #15
    • October 7, 2017 at 7:16 am
    • 5 likes
  16. Member

    The status quo ante is not good enough. They’ve pissed me off. I won’t watch again until every player joins in the singing of the Star Spangled Banner. If they don’t wanna do that they can go back to the God-forsaken hood where they came from.

    • #16
    • October 7, 2017 at 7:29 am
    • 3 likes
  17. Member

    I used to work at a branch of the NFL, and afaik, their advertising contracts are renewed for several years at a time. So if this ratings slide continues, the financial damage will begin in a year or two.

    • #17
    • October 7, 2017 at 7:44 am
    • 2 likes
  18. Member

    livingthehighlife (View Comment):
    losing 3 million eyes in just a few weeks is bad for business and the only thing that can force a change

    • #18
    • October 7, 2017 at 9:18 am
    • Like
  19. Member

    What the NFL has done is position itself against the national flag and anthem. Good luck with that!

    • #19
    • October 7, 2017 at 1:15 pm
    • 5 likes
  20. Thatcher
    JcTPatriot Post author

    Tocqueville (View Comment):
    What the NFL has done is position itself against the national flag and anthem. Good luck with that!

    Yes, but Jane Fonda is behind them all the way, so there’s that. :-)

    • #20
    • October 7, 2017 at 2:06 pm
    • 3 likes