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Get Yourself Some Real Coffee
Trying not to make this really long and preachy. Also trying not to screw up the links this post calls for. Apparently this Schultz feller over at Starbucks decided, as a foil to duly elected POTUS Donald J. Trump’s policies, to commit to hiring 10, 000 “refugees.” Ookay.
Black Rifle Coffee Company replied, “Well, we want to hire veterans, and we think Starbucks is on the wrong path.” My words, not theirs (hey, I’m trying to summarize, here. Here’s an article with the statement of BRCC’s CEO.
BRCC has some great ads (some, uh, not exactly PC, I’ll put those in the comments). But their Jumpmaster Dad video never fails to warm the cockles of my heart. For context, here’s a Jumpmaster performing his duties.
I like their punch-up response to Starbucks (full disclosure, I’ve never liked Starbucks; I’m a Dunkin Donuts/Turbo Shot guy myself), so I went on their website to order me some BRCC. Almost every blend was sold out. I got a caveat with my order of the “Blacker than black” blend of “due to extreme customer volume, your order might be delayed by two or three weeks.”
I brought a coupla/tree bags of BRCC Blacker Than Black into work. All the guys loved it. All the guys promptly went online to order it. Every blend of BRCC is sold out. ‘Murica. God bless this country.
Great Dads, Need Great Coffee. Black Rifle Coffee Company has you covered.
Posted by Black Rifle Coffee Company on Tuesday, May 31, 2016
If you like the theme, try this; or this.
Does that make you want a cup o’ joe, or what?
Eh, it’s FB, and all the links go to the same post. So, if you want to see more videos, scroll through. Enjoy.
I don’t care what kinda coffee you drink–long as it’s not Starbucks.
Awesome ?
I love it. You got me. No more Starbucks.
A fine post, Boss. I could use a cup of BRCC right now–I wish they could send it instantly over the web.
me too! :)
I am a Senior Coffee at McDondalds for .50 cents type of guy.
Check this out:
They are also major contributors to the Jimmy Fund.
I really feel good about the millions of dollars I’ve spent there over my lifetime as a mom and editor. :)
As do Great Moms! :) :) And lots of it!
My wife’s boss drinks nothing but BRCC. I’m cheap and poor, but I have dreams.
If you do the full-up “coffee pot” method, it’s waaay expensive.
If however, you do the K-cup thing, with the home-grown re-fillable K-cup thing (four from amazon for less than three bucks), it is much more economic by the cup than by the pot.
That Jumpmaster dad video is hilariously wonderful. Thanks for sharing. And yep – we’ll be competing for their coffee with you now :)
I make half a pot, pour it in the thermos, then start wishing I had a bigger thermos by 9.
Fantastic commercial. Starbucks – boo hiss.
For those of you who complete ban all network traffic to/from facebook, like me, this link is what you need.
How much can I get for the price of a Ricochet membership?
Thanks, Phil.
MLH, this is an unfair question, as it requires math ‘n fractions ‘n stuff. So, for the price of a Ricochet membership, here’s my SWAG:
-You could buy slightly more coffee than you need to fill the casings of seven (7) shell casings ejected by a 25mm chain gun.
-You could fill 1/5 of a 105mm howitzer casing
-You could fill 1/3 of an empty 5.56mm green metal ammo box, fill the rest with water, and put it on your camp stove for a strong–yet subtly compelling–concoction.
Aha, thanks for putting it in terms I can understand.
Quiet you. You should’ve been paying attention instead of swanning around in a blue corvette.
My husband ordered three different kinds to try. (We haven’t tried the Blacker than Black yet.) I read about the shipping delay due to volume on their website but we got ours within a week anyway.
It is rather pricey as some have mentioned. I wish them well. Do read the bio’s of the “team”.
Thanks, @ann. Too, if you’ve got a review of the different blends you got, and how you liked them, that would be very cool. No one here believes me ’bout nuthin’…with cause.
And what if I don’t want conversation with it?
Yeppers!
More from Starbucks:
Then don’t drink a yard of tequila the night before; nothing’ll come up in conversation.
I admit it. I am, and have been since roughly 1985, a coffee snob.
I appreciate this company. Admitting you have sold out is admitting you aren’t filling orders with cheap-crap beans from Brazil and worse countries. You are staying true to your blend. Not many companies are willing to sacrifice sales for quality. It’s admirable!
On the other hand – and Boss don’t rifle-butt my ‘but’ – I truly hate burnt beans. I wouldn’t touch Starbucks or Seattle’s “Finest” if I got it for free for the rest of my life. Over-roasting creates a flavor and a bitterness that will cause me to pour the whole thing down the drain without hesitation.
The reason I feel this way is because, to me, over-roasting causes all coffee to taste the same. It doesn’t matter if it is Kona, Kenya AA, Sumatran, or even JBM, once it’s burnt to a crisp, it’s all Starbucks to me.
I look at the BRCC website and I already know Blacker Than Black is probably little burnt pebbles of former coffee beans. So Boss, do they have any roasts that aren’t burnt to a crisp?
JeTP, you wound me. Why do you think I’m DD w/Turbo Shot over Starbuck’s? For the very same reason you listed. Starbucks manages to be bitter without being strong. Phooey.
Now, I would describe BRCC Darker Than Dark as an incredibly robust, not over-roasted blend. It is strong and not bitter. The guys at the office give me flak because I so pack in a coffee filter (with, say, Cafe Bustelo espresso roast) that grounds wind up in the pot. To their protestations, I reply, “And your point is?”
Trust me, hermano, I know the difference betwixt muy fuerte and over-roasted. This is not over-roasted.
Tell you what, procure a bag of Blacker Than Black. If it’s “little burnt pebbles of former coffee beans” I’ll by you a sack of whatever coffee you want. @ann, chime in with a review.
I prefer single origin beans and lighter roasts. There are a lot of alternatives to Starbucks, which doesn’t sell such good coffee anyway. Starbucks can be made drinkable by mixing it with milk products, but you don’t have to resort to that if you get good coffee in the first place.
There was Stevie Lew’s BBQ Kitchen close to where we stayed for a week in February, north of Rockport, Texas, on the Gulf coast. We got barbecue here a couple of times. It’s not the sort of place where I’d go to find concentrations of social justice warriors or Hillary voters, and the parking lot is often overflowing. The same family that runs it sells its Rockport Coffee Company coffee beans there. You can buy Tanzania or Kenya beans, or many others, freshly roasted. The roasters seem to know what they’re doing. When they distinguish the steps where they stop a roast between 1st and 2nd crack, they’re talking my language. If you want your beans ground, they will adjust the coarseness for whatever brewing method you prefer.
I ended up getting a couple of pounds. There are lots of local coffee roasters around the country, and I’d say this one is a cut above average.
Ewww. One can add small quantities of coffee to large quantities of hot milk to produce something palatable (aka cafe au lait), but adding dairy in any form to coffee creates an undrinkable abomination. Blegh!
Oh, and Bailey’s Irish Cream is an honorary non-dairy product, in case you were wondering where my priorities lie. (-: