Contributor Post Created with Sketch. MTV, Then and Now

 

Watch these three promotional videos from MTV, and see how far the front lines in the culture wars have moved in the last 25 years.

 

What was once edgy and hip is now something to be derided by emasculated males standing in front of a pink background.

That last video better be a parody, or else Trump is surely headed for re-election in 2020.

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  1. Gazpacho Grande' Coolidge

    If MTV’s goal was to get me to a) continue not to watch MTV and b) punch anyone who appears in this MTV ad if I see them walking on the street, then:

    Image result for mission accomplished

    • #1
    • January 1, 2017, at 11:34 AM PST
    • 1 like
  2. Kevin Creighton Contributor
    Kevin Creighton

    Chris Campion (View Comment):
    If MTV’s goal was to get me to a) continue not to watch MTV and b) punch anyone who appears in this MTV ad if I see them walking on the street, then:

    Image result for mission accomplished

    Some people are (slowly) getting it.

    • #2
    • January 1, 2017, at 11:45 AM PST
    • Like
  3. Aaron Miller Member
    Aaron MillerJoined in the first year of Ricochet Ricochet Charter Member

    Ahh, the glory days of Headbangers’ Ball, the long delayed counter-punch to decades of hippie daydreams. I like to think heavy metal was a masculine overture before itself went off the rails into emo nihilism.

    As Leary said once, John Wayne was America’s greatest president. ;)

    • #3
    • January 1, 2017, at 11:47 AM PST
    • 1 like
  4. James Gawron Thatcher
    James GawronJoined in the first year of Ricochet Ricochet Charter Member

    Kevin Creighton:What was once edgy and hip is now something to be derided by emasculated males standing in front of a pink background.

    That last video better be a parody, or else Trump is surely headed for re-election in 2020.

    Kevin,

    The really amazing part is that the last video isn’t a parody.

    Regards,

    Jim

    • #4
    • January 1, 2017, at 11:50 AM PST
    • Like
  5. Petty Boozswha Inactive

    I would wager 90% of my 401(k) that the editorial board and advertising agency that made this ad looked like the Lithuanian water polo team.

    • #5
    • January 1, 2017, at 11:57 AM PST
    • Like
  6. Titus Techera Contributor

    • #6
    • January 1, 2017, at 12:35 PM PST
    • 1 like
  7. Titus Techera Contributor

    But then, how about this little our-past-is-our-future nugget:

    • #7
    • January 1, 2017, at 12:38 PM PST
    • Like
  8. DialMforMurder Inactive

    Titus Techera (View Comment):

    If the kids are all smoking in the next ad that would already be a great improvement.

    • #8
    • January 1, 2017, at 1:09 PM PST
    • Like
  9. ST Inactive

    MTV: Is that still airing?

    • #9
    • January 1, 2017, at 1:10 PM PST
    • Like
  10. Publius Inactive

    Oh, wow. That 3rd video wasn’t actually a parody. I wasn’t sure so I had to ask Johnny Google about it.

    http://philadelphia.cbslocal.com/2016/12/20/mtv-white-guys-resolutions-video/

    I’m old enough to remember when MTV played music. It was an interesting business model in that it was literally a network that played commercials….between commercials. The primary purpose of a music video at the time was to get you to buy an album which made them a glorified commercial.

    I know they moved away from that because they figured out that reality TV type programming was cheap to produce and it clearly brought in more money. Is that still the primary content or is it just MSNBC set to music now?

    • #10
    • January 1, 2017, at 1:11 PM PST
    • Like
  11. DialMforMurder Inactive

    Publius (View Comment):I know they moved away from that because they figured out that reality TV type programming was cheap to produce and it clearly brought in more money. Is that still the primary content or is it just MSNBC set to music now?

    You’ll have to find someone who still watches it and then get back to us.

    • #11
    • January 1, 2017, at 1:16 PM PST
    • Like
  12. Titus Techera Contributor

    Of course, Mr. Leary himself moved from I’m an

    Editor's Note:

    Automatically redacted for Code of Conduct violation: Obscenities and vulgarities.

    If you are the author, you can edit this and remove the offending word. This is an automatic filter and does not reflect editorial judgment.

    to Trump’s an

    Editor's Note:

    Automatically redacted for Code of Conduct violation: Obscenities and vulgarities.

    If you are the author, you can edit this and remove the offending word. This is an automatic filter and does not reflect editorial judgment.

    so far as his artistry goes political…

    • #12
    • January 1, 2017, at 1:17 PM PST
    • 1 like
  13. Titus Techera Contributor

    I don’t recommend the songs, but whoever wants to know for himself…

    Profanity-laced original

    & pro-Clinton anti-Trump version

    • #13
    • January 1, 2017, at 1:20 PM PST
    • Like
  14. Publius Inactive

    Titus Techera (View Comment):
    Of course, Mr. Leary himself moved from I’m an

    Editor’s Note:

    Automatically redacted for Code of Conduct violation: Obscenities and vulgarities.

    If you are the author, you can edit this and remove the offending word. This is an automatic filter and does not reflect editorial judgment.

    to Trump’s an

    Editor’s Note:

    Automatically redacted for Code of Conduct violation: Obscenities and vulgarities.

    If you are the author, you can edit this and remove the offending word. This is an automatic filter and does not reflect editorial judgment.

    so far as his artistry goes political…

    You’ve angered CoC-bot!!!!

    • #14
    • January 1, 2017, at 1:21 PM PST
    • Like
  15. DialMforMurder Inactive

    Lol, hang those CoC violations up on the wall!

    • #15
    • January 1, 2017, at 1:41 PM PST
    • Like
  16. Publius Inactive

    …and I’m fine with our new CoC Droid, but there isn’t any way on earth I’m not having a little bit of fun with it especially since I think it went after @titustechera as its first victim. Who loves you Titus? We do.

    • #16
    • January 1, 2017, at 1:47 PM PST
    • Like
  17. Mike Rapkoch Moderator

    Then there’ this:

    • #17
    • January 1, 2017, at 2:01 PM PST
    • Like
  18. Western Chauvinist Member
    Western ChauvinistJoined in the first year of Ricochet Ricochet Charter Member

    Man, lefties are joyless scolds.

    • #18
    • January 1, 2017, at 3:31 PM PST
    • Like
  19. profdlp Inactive

    Nothing drives people together faster than a common foe. My first impulse after viewing that third video is to stick with people who are just like me, if only to avoid the constant whining and criticizing. It’s a straight-white-employed-successful-male thing. You wouldn’t understand.

    • #19
    • January 1, 2017, at 5:10 PM PST
    • Like
  20. Mate De Inactive

    I remember those Denis Leary spots on MTV.How did I make it through the 90’s being bombarded with all of this hate speech and no safe space in sight?

    Too bad Denis Leary jumped the sort of lefty bandwagon during the election considering his whole shtick back then was basically being a disgruntled white guy in a sea of over sensitive, whiny liberal pansies. Should have stuck by his guns like Nick Dipaolo and Colin Quinn

    • #20
    • January 1, 2017, at 6:13 PM PST
    • Like
  21. DialMforMurder Inactive

    #MakeLearyAnAssholeAgain

    • #21
    • January 1, 2017, at 6:22 PM PST
    • 1 like
  22. GrannyDude Member

    Who are these snotty, poorly-groomed people?

    • #22
    • January 1, 2017, at 6:27 PM PST
    • Like
  23. Knotwise the Poet Member

    Kevin Creighton:That last video better be a parody, or else Trump is surely headed for re-election in 2020.

    I think it was @aaronmiller (could be wrong) who first brought that last MTV ad to my attention. Seriously, Trump’s whole reelection campaign should just be paying to have this video broadcast over and over. Un-self-aware lefty condescension and racism is the gift that keeps on giving.

    • #23
    • January 1, 2017, at 6:29 PM PST
    • Like
  24. Knotwise the Poet Member

    To modify the famous statement on puritanism-

    Leftism: the haunting fear that somewhere some straight white male is NOT hating himself.

    • #24
    • January 1, 2017, at 6:35 PM PST
    • Like
  25. Jerome Danner Inactive

    MTV has always been liberal and crazy in my opinion and I watched it all the time in the 1990s.

    The thing that killed me most in the last video was when the African American guy said that you can have “Black friends and still be racist.” What?

    MTV really does help push confusion in this “post-truth” society that we are living in.

    Also, why all the need to jump on Caucasian males? Is it because it MTV complained about any other race of people that they would be considered racist as well?

    Crazy times!

    • #25
    • January 1, 2017, at 6:45 PM PST
    • Like
  26. The Cloaked Gaijin Member

    Mike Rapkoch (View Comment):
    Then there’ this:

    Yeah, but that appears to be the edited version without…

    “See the little (bleep) with the earring and the make up
    Yeah buddy that’s his own hair
    That little (bleep) got his own jet airplane
    That little (bleep) he’s a millionaire”

    “In January 2011, the Canadian Broadcast Standards Council (CBSC) ruled that the unedited version of the song was unacceptable for air play on private Canadian radio stations, as it breached the Canadian Association of Broadcasters’ (CAB) Code of Ethics and their Equitable Portrayal Code.”

    (Sounds like an anti-Mark Steyn panel…)

    “(The original) was Dire Straits’ most commercially successful single, peaking at number 1 for three weeks in the United States, number 1 for three weeks on the US Top Rock Tracks chart and number 4 in the band’s native UK. ‘Money for Nothing’ won the Grammy Award for Best Rock Performance by a Duo or Group with Vocal in 1986 at the 28th Annual Grammy Awards and the video won Video of the Year at the 3rd MTV Video Music Awards.”

    • #26
    • January 1, 2017, at 7:00 PM PST
    • Like
  27. DialMforMurder Inactive

    The Cloaked Gaijin (View Comment):

    Mike Rapkoch (View Comment):
    Then there’ this:

    Yeah, but that appears to be the edited version without…

    “See the little (bleep) with the earring and the make up
    Yeah buddy that’s his own hair
    That little (bleep) got his own jet airplane
    That little (bleep) he’s a millionaire”

    “In January 2011, the Canadian Broadcast Standards Council (CBSC) ruled that the unedited version of the song was unacceptable for air play on private Canadian radio stations, as it breached the Canadian Association of Broadcasters’ (CAB) Code of Ethics and their Equitable Portrayal Code.”

    (Sounds like an anti-Mark Steyn panel…)

    “(The original) was Dire Straits’ most commercially successful single, peaking at number 1 for three weeks in the United States, number 1 for three weeks on the US Top Rock Tracks chart and number 4 in the band’s native UK. ‘Money for Nothing’ won the Grammy Award for Best Rock Performance by a Duo or Group with Vocal in 1986 at the 28th Annual Grammy Awards and the video won Video of the Year at the 3rd MTV Video Music Awards.”

    I remember this. A gay activist in Canada took offence at those lines and asked for them to be banned, seemingly unaware that Dire Straits were being ironic….30 years ago

    • #27
    • January 1, 2017, at 7:45 PM PST
    • Like
  28. DialMforMurder Inactive

    And speaking of policing language, I just noticed my earlier comment avoided capture by the CoC-droid that got Titus ;)

    • #28
    • January 1, 2017, at 7:51 PM PST
    • Like
  29. Eustace C. Scrubb Member

    Video was framed! It was Political Correctness that killed the Radio Star! (And the MTV as well.)

    • #29
    • January 1, 2017, at 8:24 PM PST
    • Like
  30. Kevin Creighton Contributor
    Kevin Creighton

    Eustace C. Scrubb (View Comment):
    Video was framed! It was Political Correctness that killed the Radio Star! (And the MTV as well.)

    * golf clap *

    • #30
    • January 1, 2017, at 9:13 PM PST
    • 1 like

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