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Well, this was supposed to be your William Randolph Hearst moment, when you flexed your collective muscles and led the American people where you wanted them to go.
But somehow, they just didn’t listen. Maybe they didn’t like being called rubes, racists, misogynists and haters. You slept through those marketing courses, did you? It kinda showed.
You’re bleeding, by the way. Your ledger sheets are hemorrhaging. Your ratings are so low you have to climb into a hole to get to them.
Now what? You have two choices. You can get introspective and change or you can double-down. I think I know what you want to do. But is that really what you should do?
On the upside, you’re about to rediscover your skepticism and the idea of the press as watchdog. That you need to seize but you need to keep it, through both administrations on the right and the left.
Finally, take this as an opportunity to learn another important lesson. Can the polling units. They’re obviously not working. They’re misleading you and your audiences. Get out of the bubble. Go out into the hustings and rub elbows with the great unwashed. I can’t guarantee you they won’t bite but you’ve got to do it. Get in the car and crank the stereo.Published in