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Credit where credit’s due, it seems the Trump campaign’s investing in a data operation, at least for fundraising:
GOP strategists familiar with the Trump team’s efforts pointed out that his campaign has been working for weeks to integrate its data operation with the RNC’s, and they suggested that the candidate may have been intentionally head-faking his critics with comments suggesting he doesn’t see the importance of data to his campaign. For instance,Trump told he Associated Press last month, “Obama got the votes much more so than his data processing machine. And I think the same is true with me.”
One GOP data source said the Trump campaign is “far more sophisticated than anyone has seen or reported on.” The source said “there’s a substantive infrastructure that’s not been seen or found out about or reported about quite purposefully.”
But it’s also true that Trump’s increasing investment in data appears driven by his need for his supporters’ cash.
The real estate billionaire had largely self-financed his primary campaign, obviating the need for a digital infrastructure necessary for a robust online fundraising program, and several campaign sources said he was reluctant to greenlight costly expenses, including data.
Hopefully, they’ll continue to build out the voter info database, and think ahead to get-out-the-vote efforts and not just fundraising.Published in