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Hillary Clinton is a horribly corrupt human being. Conservatives know it. Liberals know it. The Clintons know it. It’s an important issue that should be part of the campaign against her.
That being said, it would benefit Republicans to tone-down the criticism of Clinton’s scandals. It may seem difficult to do, considering just how awful she really is and how tempting it is to lay out all her devilish activities from Arkansas to Benghazi. But talking about her scandals as much as Republicans do — and in the way we do it — dilutes the actual significance of her corruption and takes away from our vision.
Again, I’m not saying we should ignore her scandals. Rather, we should bring them up when they’re relevant — and on sparse occasion — so people know about the issue and get how corrupt she is. Basically, we should use them as a push factor away from the Left to complement a strong pull factor from the Right.
This is opposed to some people’s tendency to only talk about her scandals, and make the election about how bad she is. The irony is that this causes many people to think that conservatives are obsessively anti-Clinton in an off-their-meds way, which leads them to tune-out the scandals. It also uses up scarce time that could have been used to present an alternative vision for America. We can’t just say the boat’s leaking; we have to offer a sounder ship.
I’m not calling out anyone in particular here. Just a general trend among the Right to get so worked up over a scandal, that we go overboard, make the scandal irrelevant, and waste valuable messaging time.
A push factor is great, but not when it is abusive, or comes at the expense of your pull factors.Published in