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On the member feed, Benjamin Glaser has a post titled “You Want to Know Why Ted Cruz Can Win?” that discusses the senator’s new campaign ad and the shocked reaction at its high quality from the Washington Post. It’s an eye-catching and powerful ad … to me. Big deal. But I was going to vote Republican anyway.
I keep wondering what will convince the people who don’t agree with us, but might be convinced. I don’t know the answer to that but, over on NR’s Postmodern Conservative blog, Peter Spiliakos has an interesting point of view. His conclusion: it’s is time to move past the Baby Boomer model of persuasion:
We are in a different place now [than we were in the 1980s]. Rove wasted $300 million in the 2012 cycle trying to get general election voters to oppose Obama. Murphy is in the process of wasting over $100 million trying to get Republican primary voters to support Jeb Bush.
The old political shorthand no longer works. It means nothing to Millennials. It means nothing to voters who immigrated to the US post-1980 and it means nothing to those voters’ children. That doesn’t mean that these voters are on the left. Many of them might be skeptical of tax increases, and they might start with the presumption that late-term fetuses are human beings, but they have no connection to the old political clichés. Cutting taxes to revive the economy is something that rich people say – and only about cutting taxes on rich people. The locution “culture of life” is something they have never heard from anybody they know. The old conservative political shorthand is immediately tuned out.
… We need to slow down. We can no longer assume that people know what we are talking about. The voters that we need might have partially overlapping policy preferences with conservatives, but they don’t know it, and the language we use (even the language of establishment Republicans who can’t shut up about how inclusive they are) is repellent.
After reading the post, I went back and watched the ad to see what popped. First, Cruz’s use of the terms “mainstream media,” “economic calamity.” Second, its proposal for three actions: tripling the Border Patrol, building a wall that works, and securing the border.
I know what he means, I like that he gave specific actions to take. But, again, he doesn’t have to persuade me. How do these terms and actions fit with the NR post?Published in