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As a pretty fabulous illustration of the power of media to direct narrative, Canon Australia hired six photographers to shoot portraits of the same man, wearing the same clothing, in the same setting. The twist: each photographer was told a different backstory about the man. One was told he was a self-made millionaire. Another was told he was a recovering alcoholic. Another was told he was a self-proclaimed psychic. Etc. They were then given the task of “capturing his true essence” which is, of course, utter poppycock.
See the photos here.
(Apropos of nothing: Before, during, and after the recent Canadian federal election, the news media hasn’t published a single unflattering photo of Prime Minister Justin Trudeau. In fact, they’ve been quite happy to publish photos taken by the Liberal Party’s own professional photographers.)