Ricochet is the best place on the internet to discuss the issues of the day, either through commenting on posts or writing your own for our active and dynamic community in a fully moderated environment. In addition, the Ricochet Audio Network offers over 50 original podcasts with new episodes released every day.
On this week’s GLoP Podcast, co-host John Podhoretz noted that last weekend’s Emmy Awards drew the worst ratings of all time. Despite the program being a well-run affair, the broadcast garnered less than 12 million viewers while the key 18-49 demo fell by 14 percent.
Fox foolishly ran the awards opposite “Sunday Night Football” in which my beloved Green Bay Packers trounced the perfidious Seattle Seahawks (you can tell which program I watched). Also, CBS offered a new “Big Brother” episode while AMC had “Fear the Walking Dead.” Was the competition to blame for the lowest ratings in history?
Rob Long had a different explanation for why the Emmys tanked. “Because nobody’s seen the shows,” he said. “The Emmy Awards was an awards show for people who like small shows … the vast majority of the broadcast audience isn’t watching.”
As Jonah Goldberg said on the podcast, I didn’t even know the Emmys would be on until that afternoon when Fox aired ads during the Arizona Cardinals game. Just now I reviewed the list of nominees and I had regularly watched only two of the shows in the past year — “Better Call Saul” (love it) and “The Last Man on Earth” (got tired of it about five eps in).
The numbers reinforce Rob’s reasoning. Not only are audiences avoiding the critics’ favorites, many are switching off the telly completely. In an article titled “Where Did Everybody Go?” AdAge reviewed the carnage of the Tuesday night returns. A few findings:
- “According to Nielsen fast national data, every returning Tuesday night drama suffered double-digit ratings declines, while the three new series were a mixed bag.”
- “As was the case Monday night, some of broadcast’s most reliable franchises were down versus their year-ago numbers.”
- “The number of adults 18-to-49 watching prime-time programming dropped 8% versus the year-ago period and overall usage in the demographic for the last two nights is down 10%.”
- “[T]he most disconcerting PUT data concerns younger viewers, who are ditching traditional TV faster than anyone could have anticipated. TV viewing among adults 18-to-24 is now down 20% versus the first two nights of the 2014-15 season, and male usage in that age range has withered by nearly a quarter (24%). While last fall was blighted by disappearing female viewers, this year it’s the menfolk who are pulling the old Invisible Man routine.
How have your viewing habits changed over the past few years? Are you watching more or less TV? And, if less, how are you spending your time instead?Published in