Swing State Pizza

 

My new favorite website is Brandwatch, which I know is a business and trying to get companies to pay for their research, but a lot of the fun stuff is free. Essentially, they monitor social media so you don’t have to. And they find out stuff.

Stuff about pizza.

For instance:

Which states prefer to load their bases with bacon? Which prefer peppers? And which like to pile their pizzas with pepperoni?

By only analyzing conversation that contained intent – e.g. ‘I want’ or ‘I need’ – the data more accurately reflects pizza preferences rather than general interest.

Pepperoni led conversation in the majority of states, while Hawaii are deserving of their pizza name sake (the Hawaiian) with pineapple being the state’s topping of choice.

Here’s the map. Notice, for instance, that a simple preference for pepperoni covers the major swing states:

Screen-Shot-2015-05-20-at-10.24.00-AM

Note, too, that Florida seems insanely — though that’s no surprise — alone in its preference for mushrooms. This is something for non-Rubio and non-Bush candidates to keep in mind. (I’m assuming that Rubio and Bush know this already.) Delaware also likes mushrooms but Delaware doesn’t count. It’s going to go for Biden/Warren ’16 and we all know that already.

Hawaii and pineapple I understand. Wisconsin and Tennessee have no excuse. Pineapple does not belong on a pizza under any circumstances possible on the lower 48. (This is not up for debate, by the way. Please do not attempt to debate this in the comments. It is not a matter of preference. Pineapple on pizza is wrong.)

Gender gap issues exist in pizza as in politics:

Screen-Shot-2015-05-20-at-2.38.06-PM_BW

Again, to reiterate: Pineapple is wrong.

But notice the safe cluster in the mid-range. Look for candidates to embrace the steak and pepperoni options. Look for Hillary Clinton to ostentatiously dig into a peppers and bacon pizza (she needs men) and for one of the Republican hopefuls to go for olives and chicken.

And look for Trump to say the hell with it and order a calzone.

There are 77 comments.

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  1. David Knights Member
    David Knights
    @DavidKnights

    Mr. Long,

    Your monitor must be off in its colors.  Florida prefers peppers.  Delaware, home of Joe Biden, unsurprisingly prefers mushrooms.  Make of that what you will.

    Also, Pineapple on pizza is great.

    • #1
  2. Mike H Coolidge
    Mike H
    @MikeH

    Also, who puts chicken on pizza unless it’s a BBQ pizza?

    If I wanted to eat chicken, I’d buy chicken.

    • #2
  3. EJHill Podcaster
    EJHill
    @EJHill

    Suddenly, Yeti’s conversations on an ad buy with Dole have collapsed.

    • #3
  4. jetstream Member
    jetstream
    @jetstream

    If they know where the good pizza is .. who wouldn’t pay up for the kind of research?

    • #4
  5. DrewInWisconsin Coolidge
    DrewInWisconsin
    @DrewInWisconsin

    What can I say? Pineapple on pizza (which must be paired with ham [or Canadian Bacon]) is as close most of us will ever get to Hawaii.

    Chicken on pizza — now that’s wrong. Unless it accompanies artichoke hearts, spinach, and a white sauce.

    Mike H: Also, who puts chicken on pizza unless it’s a BBQ pizza? If I wanted to eat chicken, I’d buy chicken.

    Preach!

    • #5
  6. Randy Weivoda Moderator
    Randy Weivoda
    @RandyWeivoda

    Mike H:Also, who puts chicken on pizza unless it’s a BBQ pizza?

    If I wanted to eat chicken, I’d buy chicken.

    Me, for one.  Grilled chicken with garlic and sun-dried tomatoes is excellent on pizza. Also pizza with buffalo chicken and jalapenos is really good, too.

    • #6
  7. David Clark Member
    David Clark
    @DavidClark

    It’s because I love pineapple that I hate to see it served warm, limp, and soaked in hot cheese grease.

    • #7
  8. kelsurprise Member
    kelsurprise
    @kelsurprise

    Again, to reiterate: Pineapple is wrong.

    Then judging by the first graphic – again, we should call you if anything else turns blue.

    • #8
  9. Jimmy Carter Member
    Jimmy Carter
    @JimmyCarter

    EJHill:Suddenly, Yeti’s conversations on an ad buy with Dole have collapsed.

    Good. We don’t need another establishment pizza running just because it’s His turn. We’d end up with democrat veggie pizza.

    • #9
  10. Mike H Coolidge
    Mike H
    @MikeH

    Randy Weivoda:

     Also pizza with buffalo chicken and jalapenos is really good, too.

    Well, I’m known to get Donatos Chicken Mariachi, but I don’t see that as ordering chicken on a pizza, it’s just the protein that happens to come with the great favor.

    • #10
  11. Penfold Member
    Penfold
    @Penfold

    When?  When will this irrational fear of ananas comosus end?

    • #11
  12. Casey Member
    Casey
    @Casey

    I like plain. I guess that explains why I don’t get too upset by all this political stuff.

    • #12
  13. Chris Campion Coolidge
    Chris Campion
    @ChrisCampion

    I see a glaring issue here.  Where’s the sausage?  And don’t say “beef”, because as any sausage-lover knows, it ain’t just or even beef, my friend.

    If Rob’s looking for something to be become enraged about, rage, rage against the dying of the sausage!

    • #13
  14. Peter Gøthgen Member
    Peter Gøthgen
    @PeterGothgen

    The problem with this is that it is a skewed sample set – it only covers people who order from Domino’s.  I can’t speak to other parts of the nation, but here in the Western New York area there are hundreds of mom & pop pizza joints.  There are paltry few national chain pizza places because they can’t survive.  If you’re only collecting data from Domino’s, you’re looking at a tiny sliver of oddballs, not at all representative of the the general population.

    • #14
  15. blank generation member Member
    blank generation member
    @blankgenerationmember

    O brave new world that has such people in it

    “social listening technologies”

    • #15
  16. EJHill Podcaster
    EJHill
    @EJHill

    As Jay Leno once pointed out, the only good thing about Domino’s is that they can fax you your pizza and it tastes exactly the same.

    • #16
  17. Rick B. Member
    Rick B.
    @

    I will combine Casey and Peter Gothgen.  If you are ordering from a good pizza shop (as opposed to Domino’s), I like cheese pizza.  Pineapple with ham is not bad (though I think I prefer ham by itself.  If I am going to order from Domino’s (or the like), pile them all on (except the chicken).  I have had a buffalo chicken pizza that I thought was alright, but at that point it really is not a pizza anymore.

    • #17
  18. Fred Cole Member
    Fred Cole
    @FredCole

    This is obviously seriously flawed data.  They refer to what Domino’s sells as “pizza.”

    • #18
  19. EJHill Podcaster
    EJHill
    @EJHill

    Two other quick observations: If Dad says we can’t debate pineapple on pizza, we will debate pineapple on pizza and that the fact this is Dad’s favorite website is pegging the meter at the nerdy pathetic end.

    • #19
  20. Percival Thatcher
    Percival
    @Percival

    EJ, when the man’s right, he’s right. Pineapple on pizza is an abomination.

    Steak? Steak? Those people probably put ketchup on their hot dogs too.

    • #20
  21. Jules PA Member
    Jules PA
    @JulesPA

    Peter Gøthgen:The problem with this is that it is a skewed sample set – it only covers people who order from Domino’s. I can’t speak to other parts of the nation, but here in the Western New York area there are hundreds of mom & pop pizza joints. There are paltry few national chain pizza places because they can’t survive. If you’re only collecting data from Domino’s, you’re looking at a tiny sliver of oddballs, not at all representative of the the general population.

    I agree. As I read the comments, I was wondering who over the age of 6 would willingly request Dominoes?

    Isn’t Dominoes the torture food for anyone supervising children on a parent’s date night?

    Dominoes Pizza has a half-life of 4.5 minutes out of the oven.

    This means by the time it’s delivered, it has already completed 6/7 of the time it takes to return to plastic form.

    Therefore, I must question a citizen’s capacity to vote if they believe Dominoes Pizza is still pizza by the time it gets delivered to your house.

    DiGiorno’s on the other hand…right. Just kidding.

    • #21
  22. Full Size Tabby Member
    Full Size Tabby
    @FullSizeTabby

    Chris Campion:I see a glaring issue here. Where’s the sausage? And don’t say “beef”, because as any sausage-lover knows, it ain’t just or even beef, my friend.

    If Rob’s looking for something to be become enraged about, rage, rage against the dying of the sausage!

    And anchovies! Sausage and anchovies!

    • #22
  23. Full Size Tabby Member
    Full Size Tabby
    @FullSizeTabby

    Peter Gøthgen:The problem with this is that it is a skewed sample set – it only covers people who order from Domino’s. I can’t speak to other parts of the nation, but here in the Western New York area there are hundreds of mom & pop pizza joints. There are paltry few national chain pizza places because they can’t survive. If you’re only collecting data from Domino’s, you’re looking at a tiny sliver of oddballs, not at all representative of the the general population.

    I have often cited in support of the wonders of the free market the vast array of local pizza shops with their vocal supporters, and the failure of the national chains to command more than a small percentage of the pizza market in almost all regions. Buyers have particular wants, and sellers figure out how to meet them.

    • #23
  24. Fred Cole Member
    Fred Cole
    @FredCole

    Peter Gøthgen:The problem with this is that it is a skewed sample set – it only covers people who order from Domino’s. I can’t speak to other parts of the nation, but here in the Western New York area there are hundreds of mom & pop pizza joints. There are paltry few national chain pizza places because they can’t survive. If you’re only collecting data from Domino’s, you’re looking at a tiny sliver of oddballs, not at all representative of the the general population.

    Our local market is so large that we can support the small places and the national chains.

    Within a mile of my house there’s Nikki P’s, High Bridge, Daurizzio’s, Marotta’s, 4 Corners, Cusato’s, Johnny C’s, plus a Pizza Hut.

    (It’s a buyer’s market).  Go out to three or four miles, and it’s well over a dozen places.

    • #24
  25. RushBabe49 Thatcher
    RushBabe49
    @RushBabe49

    Costco. Pepperoni. Pizza.  All I need.

    • #25
  26. Rob Long Editor
    Rob Long
    @RobLong

    David Knights:Mr. Long,

    Your monitor must be off in its colors. Florida prefers peppers. Delaware, home of Joe Biden, unsurprisingly prefers mushrooms. Make of that what you will.

    Also, Pineapple on pizza is great.

    You are correct, re: my monitor’s colors.

    You are simply ignorant re: pineapple.

    Discussion over.

    • #26
  27. Rob Long Editor
    Rob Long
    @RobLong

    RushBabe49:Costco. Pepperoni. Pizza. All I need.

    So. So. So. True.

    • #27
  28. Rob Long Editor
    Rob Long
    @RobLong

    David Clark:It’s because I love pineapple that I hate to see it served warm, limp, and soaked in hot cheese grease.

    Exactly.  I love pineapple.

    On pizza, though, it’s a crime.

    Please, can we stop talking about it like it’s a real thing?

    • #28
  29. Rob Long Editor
    Rob Long
    @RobLong

    Chris Campion:I see a glaring issue here. Where’s the sausage? And don’t say “beef”, because as any sausage-lover knows, it ain’t just or even beef, my friend.

    If Rob’s looking for something to be become enraged about, rage, rage against the dying of the sausage!

    This is an excellent point.  The absence of sausage here concerns me.

    • #29
  30. Knotwise the Poet Member
    Knotwise the Poet
    @KnotwisethePoet

    Rob Long:

    David Clark:It’s because I love pineapple that I hate to see it served warm, limp, and soaked in hot cheese grease.

    Exactly. I love pineapple.

    On pizza, though, it’s a crime.

    Please, can we stop talking about it like it’s a real thing?

    Hear, hear!  It’s always heartening to me to find others who have not given in to the pineapple-on-pizza madness.  Reminds me of one of my favorite bits from Inside Out (skip to the 46 second mark):

    • #30

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