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My new favorite website is Brandwatch, which I know is a business and trying to get companies to pay for their research, but a lot of the fun stuff is free. Essentially, they monitor social media so you don’t have to. And they find out stuff.
Stuff about pizza.
Which states prefer to load their bases with bacon? Which prefer peppers? And which like to pile their pizzas with pepperoni?
By only analyzing conversation that contained intent – e.g. ‘I want’ or ‘I need’ – the data more accurately reflects pizza preferences rather than general interest.
Pepperoni led conversation in the majority of states, while Hawaii are deserving of their pizza name sake (the Hawaiian) with pineapple being the state’s topping of choice.
Here’s the map. Notice, for instance, that a simple preference for pepperoni covers the major swing states:
Note, too, that Florida seems insanely — though that’s no surprise — alone in its preference for mushrooms. This is something for non-Rubio and non-Bush candidates to keep in mind. (I’m assuming that Rubio and Bush know this already.) Delaware also likes mushrooms but Delaware doesn’t count. It’s going to go for Biden/Warren ’16 and we all know that already.
Hawaii and pineapple I understand. Wisconsin and Tennessee have no excuse. Pineapple does not belong on a pizza under any circumstances possible on the lower 48. (This is not up for debate, by the way. Please do not attempt to debate this in the comments. It is not a matter of preference. Pineapple on pizza is wrong.)
Gender gap issues exist in pizza as in politics:
Again, to reiterate: Pineapple is wrong.
But notice the safe cluster in the mid-range. Look for candidates to embrace the steak and pepperoni options. Look for Hillary Clinton to ostentatiously dig into a peppers and bacon pizza (she needs men) and for one of the Republican hopefuls to go for olives and chicken.
And look for Trump to say the hell with it and order a calzone.