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Like nearly everyone in the presidential sweepstakes, Ted Cruz has published a book. It came out the 30th of June; and, according to Nielsen Bookscan, it sold in the week following 11,854 copies in hardback — which is more than 18 of the top 20 titles on Pravda-on-the-Hudson‘s bestselling list.
But, for the week ending 4 July, you will not find Cruz’ book on that list anywhere. As Dylan Byers reports on Politico,
“A Time For Truth” has also sold more copies in a single week than Rand Paul’s “Taking a Stand,” which has been out for more than a month, and more than Marco Rubio’s “American Dreams,” which has been out for six months. It is currently #4 on the Wall Street Journal hardcover list, #4 on the Publisher’s Weekly hardcover list, #4 on the Bookscan hardcover list, and #1 on the Conservative Book Club list.
And why did Pravda ignore the book?
“We have uniform standards that we apply to our best seller list, which includes an analysis of book sales that goes beyond simply the number of books sold,” Times spokesperson Eileen Murphy explained when asked about the omission. “This book didn’t meet that standard this week.”
Asked to specify those standards, Murphy replied: “Our goal is that the list reflect authentic best sellers, so we look at and analyze not just numbers, but patterns of sales for every book.”
When pressed further, Murphy emailed Byers: “In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.”
And what says HarperCollins, Cruz’ publisher?
HarperCollins Publishers has investigated the sales pattern for Ted Cruz’s book A TIME FOR TRUTH and has found no evidence of bulk orders or sales through any retailer or organization.
McKay Coppins at Buzzfeed, who reported this last piece of news, claims that is exceedingly rare for a major book publisher to stand up to Pravda.
Methinks I smell a rat! Pravda follows what Murphy calls “uniform standards” — except when seeking partisan advantage. Remember how George Zimmerman came to be dubbed a “white Hispanic” in Pravda?