‘Jeb,’ He Exclaimed

 

Jeb logoJohn Ellis Bush, a.k.a. Jeb, tweeted out his campaign logo Sunday; an  amusebouche before the big campaign announcement. The reaction was not positive, though I’ve yet to see presidential branding highly praised in the online fever swamps.

As a graphic designer, I’m often asked what I think of various campaign logos. Reactions usually span from “meh” to “that’s atrocious” and Jeb’s entry falls betwixt the two. I rather like the Baskerville Bold font for the “Jeb” and the Hypatia variant for “2016.”

But that exclamation mark.

In a company logo, this punctuation can imply playfulness, a la Yahoo! But adding an exclamation mark to a candidate’s name is a screaming admission he is boring. Worse still, adding !!! can’t generate excitement if the subject does not. “Cabbage!” doesn’t make me want to eat the stuff.

Granted, Jeb has used this formula since his first gubernatorial campaign, but it’s not 1994 anymore. And it’s not as if the punctuation is a winner electorally. Let’s review every presidential candidate who tried the !.

 nelsonrockefeller1968 In 1968, Nelson Rockefeller ran a stealth campaign, hinting he was the best candidate for the Republican nomination! Richard Nixon won the nomination on the first ballot!
 edmuskie1972 In 1972, Edmund Muskie was the strong favorite to win the Democratic nomination! After barely eking out wins in Iowa and New Hampshire, the party dumped him for George McGovern! (When McGovern is viewed as the exciting candidate, you have a problem!)
 lamar In 1996, Lamar Alexander finished third in Iowa and New Hampshire, after which he dropped out! In 2000, he took dusted off the exclamation mark and tried again, this time quitting after the Ames Straw Poll!
 paulwellstone2002 Sen. Paul Wellstone began touring early primary states to test the waters for a 2000 run! Despite the impressive punctuation, he didn’t have enough support to officially announce his candidacy! (Aren’t all these exclamation marks annoying?!)

What unifies these four candidates is their dullness and their failure. It remains to be seen if Jeb’s exclamation mark can ignite the passions of a weary nation, but history indicates he’d have been better off using a period.

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  1. bernai Member
    bernai
    @bernai

    Mike Murphy? I think Jeb! needs Mike Nelson…

    • #31
  2. user_44643 Inactive
    user_44643
    @MikeLaRoche

    bernai:Mike Murphy?I think Jeb! needs Mike Nelson…

    I’d love to see Mike, Tom Servo, and Crow cover the 2016 debates.

    • #32
  3. Percival Thatcher
    Percival
    @Percival

    ¿Why?

    • #33
  4. Casey Inactive
    Casey
    @Casey

    With WI Con 100%. First reaction was peanut butter.

    • #34
  5. user_82762 Inactive
    user_82762
    @JamesGawron

    Jon!,

    Isn’t it amazing that Jeb! made a speech that sounded much more like he was attacking Rubio than Hillary Clinton. This the most untimely absurd speech. Hillary shouldn’t be attacked right now over the ‘no real accomplishments’ even if it is great fun. At the moment the real story is that Bill and Hill belong in Jail!

    Yes, Jail! If Jeb! doesn’t have the guts to go after her throat now, when will he have that guts? I don’t give a damn if he has money for April 2016 already. He doesn’t have the stomach for September 2016 and knocking her down in the stretch.

    So far it was cool slick counter productive idiocy.

    Regards,

    Jim!

    • #35
  6. user_522280 Inactive
    user_522280
    @StevenJones

    I think a semicolon captures the excitement for Jeb; better than alternative punctuation.

    Inote that you left Hillary! 2008 out of the historic list. Didn’t want to throw her any publicity?

    • #36
  7. Casey Inactive
    Casey
    @Casey

    Jon, I’m just an amateur but what do you think of this little improvement?

    J3B!

    • #37
  8. skipsul Inactive
    skipsul
    @skipsul

    Joseph Stanko:Since he speaks Spanish perhaps he should have gone with: ¡Jeb!

    Could also have gone for the Muslim vote with “HiJeb!”

    • #38
  9. Eeyore Member
    Eeyore
    @Eeyore

    Looks like the merch is already available at the Ricochet store. Fully embroidered, no cheap print job.

    rob-jeb

    • #39
  10. Misthiocracy Member
    Misthiocracy
    @Misthiocracy

    Jebediah_Kerman

    The only Jeb to ever deserve an exclamation mark.

    • #40
  11. TKC1101 Inactive
    TKC1101
    @TKC1101

    “BUSHED!”

    • #41
  12. Casey Way Inactive
    Casey Way
    @CaseyWay

    I’m not sure what Bush was thinking; interrobang was clearly the way to go. It concisely mirrors the perplexity and exasperation of the base, hints at bilingualism, and is a code-punctuation that shows the Ivy leaguers he’s on their level. Another missed opportunity that has me question his candidacy.

    (I am beyond terrified that my auto correct predicted and suggested “code-punctuation”… just another brick off the wall.)

    • #42
  13. Basil Fawlty Member
    Basil Fawlty
    @BasilFawlty

    Your title could do with a swift makeover:

    “Jeb” He Exclaimed Bushily.

    • #43
  14. Butters Inactive
    Butters
    @CommodoreBTC

    Capture

    • #44
  15. Son of Spengler Contributor
    Son of Spengler
    @SonofSpengler

    I’m considering giving my pseudonym a makeover. How does Son! Of! Spengler! sound?

    • #45
  16. Casey Inactive
    Casey
    @Casey

    Ladies and Gentlemen, it’s time to play…

    SON!

    OF!

    SPENGLER!

    • #46
  17. user_1050 Member
    user_1050
    @MattBartle

    I think it should be “& Jeb” as in “George, George, & Jeb”

    • #47
  18. Son of Spengler Contributor
    Son of Spengler
    @SonofSpengler

    Matt Bartle:I think it should be “& Jeb” as in “George, George, & Jeb”

    Fantastic

    • #48
  19. David Knights Member
    David Knights
    @DavidKnights

    300+ million people and this is what we come up with?  Good God!

    • #49
  20. Ricochet Member
    Ricochet
    @EustaceCScrubb

    Matt Bartle

    I think it should be “& Jeb” as in “George, George, & Jeb”

    Why would I rather vote for Larry, Daryl or his other brother, Daryl?

    • #50
  21. Vance Richards Member
    Vance Richards
    @VanceRichards

    Son of Spengler:I’m considering giving my pseudonym a makeover. How does Son! Of! Spengler! sound?

    Maybe just Son! Of! The goal is to downplay the last name.

    • #51
  22. Son of Spengler Contributor
    Son of Spengler
    @SonofSpengler

    Vance Richards:

    Son of Spengler:I’m considering giving my pseudonym a makeover. How does Son! Of! Spengler! sound?

    Maybe just Son! Of! The goal is to downplay the last name.

    Wait a minute, the “Bush” part is already represented by the “B” in “Jeb”. I could take a cue from him, and just go by SOS!

    • #52
  23. OkieSailor Member
    OkieSailor
    @OkieSailor

    The King Prawn:I feel the same way about cabbage…and Jeb!(?) Bush.

    Cabbage makes mighty fine cole slaw. And I had corned beef and cabbage in a small town in Maine once that was delicious.
    Bush, not so much.

    • #53
  24. Ricochet Member
    Ricochet
    @

    Meet America’s next Republican leaders today!

    From the launch speech:

    Whatever else I might or might not have going for me, I’ve got the quiet joy of a man who can say that the most wonderful friend he has in the world is his own wife.

    And together, we had the not-so-quiet joy of raising three children who have brought us nothing but happiness and pride: George, Noelle, and Jeb.

    The boys have also brought us more Bushes – their wives, Mandi and Sandra, and our grandchildren Georgia, Prescott, Vivian, and Jack.

    Looks like we are set for this century. Henry VIII would be so jealous!

    • #54
  25. David Knights Member
    David Knights
    @DavidKnights

    Franco:Meet America’s next Republican leaders today!

    From the launch speech:

    Whatever else I might or might not have going for me, I’ve got the quiet joy of a man who can say that the most wonderful friend he has in the world is his own wife.

    And together, we had the not-so-quiet joy of raising three children who have brought us nothing but happiness and pride: George, Noelle, and Jeb.

    The boys have also brought us more Bushes – their wives, Mandi and Sandra, and our grandchildren Georgia, Prescott, Vivian, and Jack.

    Looks like we are set for this century. Henry VIII would be so jealous!

    I wish you were joking, but I fear we’ll see Bushes and Clintons and their ilk ad infinitum.

    • #55
  26. ParisParamus Inactive
    ParisParamus
    @ParisParamus

    Jeb Bush: proof that time is an illusion. It’s 2015, but it’s simultaneously 2000.

    • #56
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