Contributor Post Created with Sketch. ‘Jeb,’ He Exclaimed

 

Jeb logoJohn Ellis Bush, a.k.a. Jeb, tweeted out his campaign logo Sunday; an amusebouche before the big campaign announcement. The reaction was not positive, though I’ve yet to see presidential branding highly praised in the online fever swamps.

As a graphic designer, I’m often asked what I think of various campaign logos. Reactions usually span from “meh” to “that’s atrocious” and Jeb’s entry falls betwixt the two. I rather like the Baskerville Bold font for the “Jeb” and the Hypatia variant for “2016.”

But that exclamation mark.

In a company logo, this punctuation can imply playfulness, a la Yahoo! But adding an exclamation mark to a candidate’s name is a screaming admission he is boring. Worse still, adding !!! can’t generate excitement if the subject does not. “Cabbage!” doesn’t make me want to eat the stuff.

Granted, Jeb has used this formula since his first gubernatorial campaign, but it’s not 1994 anymore. And it’s not as if the punctuation is a winner electorally. Let’s review every presidential candidate who tried the !.

 nelsonrockefeller1968In 1968, Nelson Rockefeller ran a stealth campaign, hinting he was the best candidate for the Republican nomination! Richard Nixon won the nomination on the first ballot!
 edmuskie1972In 1972, Edmund Muskie was the strong favorite to win the Democratic nomination! After barely eking out wins in Iowa and New Hampshire, the party dumped him for George McGovern! (When McGovern is viewed as the exciting candidate, you have a problem!)
 lamarIn 1996, Lamar Alexander finished third in Iowa and New Hampshire, after which he dropped out! In 2000, he took dusted off the exclamation mark and tried again, this time quitting after the Ames Straw Poll!
 paulwellstone2002Sen. Paul Wellstone began touring early primary states to test the waters for a 2000 run! Despite the impressive punctuation, he didn’t have enough support to officially announce his candidacy! (Aren’t all these exclamation marks annoying?!)

What unifies these four candidates is their dullness and their failure. It remains to be seen if Jeb’s exclamation mark can ignite the passions of a weary nation, but history indicates he’d have been better off using a period.

There are 56 comments.

Become a member to join the conversation. Or sign in if you're already a member.
  1. Joseph Stanko Coolidge
    Joseph StankoJoined in the first year of Ricochet Ricochet Charter Member

    Since he speaks Spanish perhaps he should have gone with: ¡Jeb!

    • #1
    • June 15, 2015, at 5:17 PM PDT
    • Like
  2. Lash LaRoche Inactive

    Bloody marvelous!

    • #2
    • June 15, 2015, at 5:18 PM PDT
    • Like
  3. EJHill Podcaster
    EJHillJoined in the first year of Ricochet Ricochet Charter Member

    The Hound of the Baskerville Bold.

    • #3
    • June 15, 2015, at 5:19 PM PDT
    • Like
  4. Vance Richards Member
    Vance RichardsJoined in the first year of Ricochet Ricochet Charter Member

    No!

    And does he really think we won’t remember his last name?

    • #4
    • June 15, 2015, at 5:25 PM PDT
    • Like
  5. Yeah...ok. Inactive

    I wonder if more Mike Murphy would help?

    • #5
    • June 15, 2015, at 5:32 PM PDT
    • Like
  6. Basil Fawlty Member
    Basil FawltyJoined in the first year of Ricochet Ricochet Charter Member

    Jeb$

    • #6
    • June 15, 2015, at 5:41 PM PDT
    • Like
  7. Lash LaRoche Inactive

    Yeah…ok.:I wonder if more Mike Murphy would help?

    I’m sure he’d love to use this as a campaign slogan: “The peasants are revolting!”

    • #7
    • June 15, 2015, at 5:43 PM PDT
    • Like
  8. Arahant Member

    Jon Gabriel, Ed.: Josh Ellis Bush, a.k.a. Jeb,

    John, not Josh.

    • #8
    • June 15, 2015, at 5:45 PM PDT
    • Like
  9. Jon Gabriel, Ed. King
    Jon Gabriel, Ed.

    Arahant:

    Jon Gabriel, Ed.: Josh Ellis Bush, a.k.a. Jeb,

    John, not Josh.

    Fixed!

    • #9
    • June 15, 2015, at 5:50 PM PDT
    • Like
  10. Jon Gabriel, Ed. King
    Jon Gabriel, Ed.

    What the heck, I might as well toss my hat into the ring.
    Jon logo

    • #10
    • June 15, 2015, at 5:50 PM PDT
    • Like
  11. Arahant Member

    Jon Gabriel, Ed.:Jon logo

    Are you even old enough?

    • #11
    • June 15, 2015, at 5:55 PM PDT
    • Like
  12. Ford Penney Inactive

    Its slightly more unctuous than the simple description of the parts.

    Its trying to be ‘everyday/everyman’ with the upper and lower case and then excited with itself for being so humble… give us a break.

    And Jon… don’t make me get out my Trajan!

    • #12
    • June 15, 2015, at 5:57 PM PDT
    • Like
  13. Nick Stuart Inactive

    Joseph Stanko:Since he speaks Spanish perhaps he should have gone with: ¡Jeb!

    Somewhere on the interwebz today I saw signs made up like that.

    If Jeb? has such awesome conservative bona fides he could do himself a huge favor with the conservative “base” by laying off sticking his finger in their eyes at every possible opportunity.

    • #13
    • June 15, 2015, at 5:57 PM PDT
    • Like
  14. Profile Photo Member

    The exclamation point makes me feel like I’m/we’re being raped politically.

    Yeb?

    Yuck.

    • #14
    • June 15, 2015, at 6:01 PM PDT
    • Like
  15. The (apathetic) King Prawn Member

    I feel the same way about cabbage…and Jeb!(?) Bush.

    • #15
    • June 15, 2015, at 6:03 PM PDT
    • Like
  16. Profile Photo Member

    My submission was rejected by Mike Murphy.

    Jeb the Next!

    I thought it encapsulated the jist pretty well. But he’s the expert.

    • #16
    • June 15, 2015, at 6:07 PM PDT
    • Like
  17. WI Con Member
    WI ConJoined in the first year of Ricochet Ricochet Charter Member

    That font and color remind me of ‘Jiff’ peanut butter.

    Why not an exclamation mark for each Bush that have or are seeking the Presidency:

    Bush ! ! !

    • #17
    • June 15, 2015, at 6:25 PM PDT
    • Like
  18. billy Inactive

    billy!

    I dunno, it has a certain hook. Maybe I should run. Anyone have 100 million in start-up money for an exploratory committee?

    • #18
    • June 15, 2015, at 6:33 PM PDT
    • Like
  19. Eustace C. Scrubb Member

    Jeb* 2016

    (*not to be confused with Jed or Jud)

    • #19
    • June 15, 2015, at 6:37 PM PDT
    • Like
  20. Leigh Member

    Jon Gabriel, Ed.: As a graphic designer, I’m often asked what I think of various campaign logos. Reactions usually span from “meh” to “that’s atrocious” and Jeb’s entry falls betwixt the two.

    Any that you actually like? Other than Obama’s, which I think I remember you praising?

    • #20
    • June 15, 2015, at 6:38 PM PDT
    • Like
  21. Dave-L Inactive

    Yeah…ok.:I wonder if more Mike Murphy would help?

    I still get twitchy when I think of Murphy’s interview on the Ricochet Podcast a year ago.

    • #21
    • June 15, 2015, at 6:59 PM PDT
    • Like
  22. Paul J. Croeber Inactive

    Is the emphasis on the Jeb or the 2016? I’m more excited for the latter.

    • #22
    • June 15, 2015, at 7:11 PM PDT
    • Like
  23. The (apathetic) King Prawn Member

    This kind of strikes me as a visualization of the Howard Dean screech.

    • #23
    • June 15, 2015, at 7:33 PM PDT
    • Like
  24. ParisParamus Member
    ParisParamusJoined in the first year of Ricochet Ricochet Charter Member

    Au contraire, an “!” does make me want to eat a lot of cabbage. But not vote of Jeb!

    • #24
    • June 15, 2015, at 7:40 PM PDT
    • Like
  25. Brian Watt Member
    Brian WattJoined in the first year of Ricochet Ricochet Charter Member

    Jeb

    • #25
    • June 15, 2015, at 8:07 PM PDT
    • Like
  26. Barfly Member

    Nick Stuart:

    Joseph Stanko:Since he speaks Spanish perhaps he should have gone with: ¡Jeb!

    Somewhere on the interwebz today I saw signs made up like that.

    If Jeb? has such awesome conservative bona fides he could do himself a huge favor with the conservative “base” by laying off sticking his finger in their eyes at every possible opportunity.

    I’m watching that segment right now on Chris Hayes’s show on MSNBC. (Sound down. I’ll only go so far to bring y’all the news.)

    They’re professionally done signs, obviously from Jeb!’s campaign. I’d say the ¡Jeb! angle was planned from the start and likely was the motivation for the logo.

    Now Hayes is running a series of photos of the three Bushes. I just know he’s talking about the problematic dynasty aspect. I’m actually scared to turn the sound up now because I’d probably agree with him, and that’d just ruin my evening.

    • #26
    • June 15, 2015, at 8:08 PM PDT
    • Like
  27. Lash LaRoche Inactive

    ¡Arbusto!

    • #27
    • June 15, 2015, at 8:11 PM PDT
    • Like
  28. Eeyore Member
    EeyoreJoined in the first year of Ricochet Ricochet Charter Member

    Jeb honest: Jeb…

    Jeb meta: Jeb; 

    Jeb & the young’uns: Jeb ;)

    • #28
    • June 15, 2015, at 8:15 PM PDT
    • Like
  29. Arahant Member

    Mike LaRoche:¡Arbusto!

    Does he go by JEB in Spanish, too? Or is he Juan there?

    • #29
    • June 15, 2015, at 8:23 PM PDT
    • Like
  30. Umbra Fractus Inactive
    Umbra FractusJoined in the first year of Ricochet Ricochet Charter Member

    Arahant:

    Mike LaRoche:¡Arbusto!

    Does he go by JEB in Spanish, too? Or is he Juan there?

    Yes, but he pronounces it “Heb.”

    • #30
    • June 15, 2015, at 8:42 PM PDT
    • Like

Comments are closed because this post is more than six months old. Please write a new post if you would like to continue this conversation.