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This is cheeky:
DES MOINES, Iowa — Jeb Bush is preparing to embark on an experiment in presidential politics: delegating many of the nuts-and-bolts tasks of seeking the White House to a separate political organization that can raise unlimited amounts of campaign cash.
The concept, in development for months as the former Florida governor has raised tens of millions of dollars for his Right to Rise super PAC, would endow that organization not just with advertising on Bush’s behalf, but with many of the duties typically conducted by a campaign.
Should Bush move ahead as his team intends, it is possible that for the first time a super PAC created to support a single candidate would spend more than the candidate’s campaign itself – at least through the primaries. Some of Bush’s donors believe that to be more than likely.
The architects of the plan believe the super PAC’s ability to raise unlimited amounts of money legally outweighs its primary disadvantage, that it cannot legally coordinate its actions with Bush or his would-be campaign staff.
I really must grant Jeb credit for creativity. I wonder what the failure modes might be?
The strategy aims to take maximum advantage of the new world of campaign finance created by a pair of 2010 Supreme Court decisions and counts on the Federal Election Commission to remain a passive regulator with little willingness to confront those pushing the envelope of the law.
For Bush, the potential benefits are enormous. Campaigns can raise only $2,700 per donor for the primary and $2,700 for the general election. But super PACs are able to raise unlimited cash from individuals, corporations and groups such as labor unions.
The main limitation on super PACs is that they cannot coordinate their activities with a campaign. The risk for Bush is that his super PAC will not have access to the candidate and his senior strategists to make pivotal decisions about how to spend the massive amount of money it will take to win the Republican nomination and, if successful, secure the 270 electoral votes he will need to follow his father and brother into the White House.
Of course this means that every other serious GOP candidate must attempt to replicate the machine that Jeb just constructed. I suppose that some of them already are doing so, seeing how the everybody’s legal team must understand the implications of court rulings and – I expect – had been hearing rumors regarding Jeb’s strategy.
[Adopting German Laugh-in voice] Verrrry interesting.