Newsmax Goes Satellite


shutterstock_137593505I’m not a regular reader of Newsmax, the conservative-leaning news website, but I know a lot of folks who are. The Newsmax logo is all over the center-right web. And the writing is top-notch.

I don’t know what their demographics are — I suspect they’re, um, older — but this, I think, is good news for all of us. From Newsmax:

Focused on serving an audience of more than 80 million disenfranchised Baby Boomers, Newsmax Media, Inc.’s Newsmax TV has signed a distribution deal with DirecTV and is accelerating toward a national launch that expects to reach 40 percent of U.S. cable and satellite homes by the end of this year.

Newsmax TV will provide independent news with a mainstream conservative tilt, while offering a balanced perspective and open to all points of view. More than just a politically focused channel, Newsmax TV will provide a full range of informational programming and lifestyle content for Boomers in the areas of health, finance, and personal well-being.

“Disenfranchised Baby Boomers” seems like code for: “older conservatives.” I’m 48 and I’m technically Generation X. So we’re talking people in their 50s — which isn’t a bad demographic to go for, actually. Old, rich, conservatives seem like a good target — and a target that’s getting bigger. (I mean “bigger” in numbers, but probably bigger in other ways, too, if the Type 2 Diabetes statistics are correct.)

This is good news. More conservative voices in more places is a good thing. As much as I love Fox News, more choices means better content.

But then, I’m way too young to be called a “disenfranchised baby boomer.”


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There are 4 comments.

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  1. Vance Richards Member
    Vance Richards

    But then, I’m way too young to be called a “disenfranchised baby boomer.”

    As Maxwell Smart would say, “Missed it by that much.”

    • #1
  2. gts109 Inactive

    Can we all please stop misusing the word disenfranchised?

    I don’t think you’re too young to be a “disenfranchised baby boomer” (you worked on Cheers for godssake), but you are in no way disenfranchised. Either in the true sense of the word (unless you’re hiding a felony conviction from everyone) or in any of the many dumb ways that the word is twisted to mean in modern American English (i.e., you’re rich, white, run TV shows, and live on beachfront property (?)). The same goes for targeted viewership of Newsmax. I’m sure it’s a pool of pretty well-off,  likely voters, who drink more scotch and smoke more cigars than the average American.

    • #2
  3. Jon Gabriel, Ed. Admin
    Jon Gabriel, Ed.

    I hope the channel offers less people yelling at each other, though I don’t expect it to. Conflict generates views, but it’s better for the movement to show a more optimistic, smart and fun side to conservatism. “Red Eye” is Fox News’ best example of this, so it’s  the only show I regularly watch on that channel.

    • #3
  4. Casey Inactive

    Holy crud… next year I’ll be in Rob’s 10-year census age group!

    Does this mean I’ll have to start eating dinner at 4:30?

    • #4
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